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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending May 30, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new True Blood: The Complete Second Season 88,655   88,655 $3,694,254 $3,694,254 1
2 (1) Avatar 86,332 -35% 4,408,268 $1,631,679 $88,645,693 6
3 new Dear John 44,921   44,921 $989,620 $989,620 1
4 new The Road 38,946   38,946 $897,709 $897,709 1
5 (5) Toy Story 17,004 -32% 421,393 $402,825 $10,962,728 709
6 (4) Legion 15,692 -58% 184,155 $392,141 $4,249,770 3
7 (9) Toy Story 2 14,770 -29% 370,884 $346,650 $9,674,806 480
8 (3) Invictus 12,837 -75% 63,478 $320,803 $1,619,734 2
9 (-) Saving Private Ryan 12,013 +154% 120,416 $217,311 $2,442,895 552
10 (7) The Dark Knight 11,357 -50% 745,353 $107,775 $11,328,264 77
11 (2) Valentine's Day 11,259 -80% 67,931 $306,925 $1,770,206 2
12 (10) Iron Man 10,506 -44% 291,053 $210,007 $5,648,017 87
13 (12) Sherlock Holmes 10,364 -34% 762,640 $258,991 $18,197,905 9
14 (-) Tooth Fairy 9,991 +56% 85,469 $220,111 $2,026,515 4
15 (6) Edge of Darkness 9,734 -61% 121,653 $282,198 $3,026,414 3
16 (-) Spartacus 8,431   8,431 $143,244 $143,244 635
17 (11) Daybreakers 8,130 -53% 108,191 $195,762 $2,585,601 3
18 (-) Law Abiding Citizen 7,952 +2,710% 506,041 $136,224 $8,942,851 15
19 (17) Up 7,562 -25% 2,170,820 $326,917 $74,062,914 29
- (-) Apollo 13 6,823 +116% 55,264 $105,692 $856,051 758

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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