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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending March 13, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) Bambi 152,267 -77% 809,732 $3,500,618 $18,635,462 315
2 new Jackass 3D 126,275   126,275 $2,953,573 $2,953,573 1
3 new The Walking Dead: Season One 89,000   89,000 $2,110,191 $2,110,191 1
- (-) Lord of the Rings - The Motion Picture Trilogy 68,654 +35% 524,051 $5,144,930 $34,464,573 326
4 new The Next Three Days 53,568   53,568 $1,195,092 $1,195,092 1
5 (2) Megamind 40,945 -73% 471,443 $1,443,706 $11,775,656 3
6 (5) Due Date 33,255 -50% 328,167 $831,045 $7,256,814 3
7 (3) Burlesque 30,377 -65% 117,688 $611,494 $2,706,966 2
8 (4) Faster 27,073 -69% 114,253 $541,191 $2,304,840 2
9 (8) Inception 20,861 -40% 2,874,123 $446,834 $63,102,090 14
10 (11) Red 19,384 +47% 674,479 $397,945 $14,385,929 7
11 (6) 127 Hours 16,902 -71% 76,073 $371,667 $1,779,957 2
- (-) The Sound of Music 16,118 +119% 553,063 $515,115 $15,692,514 953
12 (9) Unstoppable 14,039 -43% 369,887 $301,698 $8,125,352 4
13 new Morning Glory 13,704   13,704 $337,393 $337,393 1
14 (-) Nausicaa of the Valley of the Wind 13,384   13,384 $334,473 $334,473 316
15 (-) The Expendables 12,821 +146% 1,164,179 $179,364 $20,596,157 16
16 (7) Love & Other Drugs 11,329 -73% 53,867 $260,446 $1,238,394 2
17 (-) Excalibur 10,598   10,598 $148,263 $148,263 989
18 new NFL Super Bowl XLV: Green Bay Packers Champions 9,304   9,304 $241,798 $241,798 1

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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