See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending August 14, 2011

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Rio 164,642 -76% 841,625  $4,549,194  $19,694,129 2
2 new Paul 143,979   143,979  $2,973,175  $2,973,175 1
3 new The Fox and the Hound / The Fox and the Hound Two 83,490   83,490  $2,101,442  $2,101,442 1
4 new Your Highness 79,110   79,110  $1,641,542  $1,641,542 1
5 new Mars Needs Moms 53,789   53,789  $1,437,768  $1,437,768 1
6 new Jumping the Broom 33,093   33,093  $779,010  $779,010 1
7 (2) Soul Surfer 25,734 -63% 94,854  $514,414  $1,896,122 2
8 new Super 20,136   20,136  $311,902  $311,902 1
9 (-) Rango 19,494 +160% 547,398  $430,419  $11,062,304 5
10 (4) Limitless 16,563 -30% 247,657  $383,102  $5,813,629 4
11 (7) The Lincoln Lawyer 16,267 -3% 216,868  $304,186  $4,127,351 5
12 (3) Source Code 15,806 -60% 225,356  $319,906  $4,159,459 3
13 (8) Battle: Los Angeles 15,164 -2% 493,368  $302,655  $11,056,608 9
14 (10) The Dark Knight 15,147 +12% 1,403,200  $151,319  $19,275,891 140
15 (-) Fast Times at Ridgemont High 13,945   13,945  $278,764  $278,764 608
16 (-) Dazed and Confused 11,887   11,887  $237,624  $237,624 685
17 (-) The Adjustment Bureau 11,574 +578% 160,960  $218,176  $3,939,764 8
- (-) WWII in HD 11,242 +1,395% 78,438  $191,000  $1,332,608 81
18 (15) No Country for Old Men 11,113 -5% 54,871  $106,355  $546,179 179
19 (16) Lord of the Rings - The Motion Picture Trilogy 10,866 -5% 1,332,428  $880,067  $95,039,350 348

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.