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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending September 30, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Avengers 2,086,751   2,086,751 $36,351,202 $36,351,202 1
2 (1) Beverly Hills Chihuahua 3 103,085 -66% 403,744 $2,057,577 $7,403,294 2
3 (2) Snow White and the Huntsman 98,495 -61% 1,101,297 $1,965,960 $19,986,080 3
4 new American Horror Story: Season 1 80,966   80,966 $2,135,883 $2,135,883 1
5 (8) The Hunger Games 78,253 -39% 5,777,664 $1,452,376 $101,092,707 7
6 (5) Barbie: The Princess and The Popstar 77,210 -59% 657,914 $1,062,410 $8,782,903 3
7 new Family Guy Volume 10 72,202   72,202 $1,494,581 $1,494,581 1
8 (3) The Best Exotic Marigold Hotel 66,359 -73% 311,456 $1,317,890 $4,991,894 2
9 new People Like Us 64,063   64,063 $1,278,057 $1,278,057 1
10 new Batman: The Dark Knight Returns Part 1 60,516   60,516 $650,178 $650,178 1
11 (4) The Cabin in the Woods 58,012 -71% 258,281 $870,180 $3,898,247 2
12 (7) The Big Bang Theory: The Complete Fifth Season 47,578 -65% 561,080 $1,424,961 $15,772,210 3
13 (12) The Lorax 41,109 -42% 3,193,081 $754,761 $62,474,044 8
14 new Resident Evil: Damnation 32,762   32,762 $495,034 $495,034 1
15 (17) Battleship 30,049 -46% 689,650 $554,104 $12,997,973 5
16 (-) Thor 29,841 +192% 1,933,837 $351,527 $32,711,124 55
17 (-) Captain America: The First Avenger 25,876 +164% 2,295,849 $430,318 $39,543,285 49
18 (-) Iron Man 2 24,832 +156% 6,251,457 $208,504 $99,800,991 105
19 new The Tall Man 23,789   23,789 $251,212 $251,212 1
20 (-) The Incredible Hulk 19,198 +486% 3,988,886 $120,965 $64,354,464 206
21 (-) Iron Man 17,946 +83% 10,240,619 $142,303 $174,701,692 209
22 (-) Katt Williams: Pimpadelic 16,485 +12,389% 304,137 $211,832 $5,080,229 155
23 (19) Titanic 16,485 -69% 145,966 $512,748 $5,882,026 683
24 (-) Homeland: The Complete First Season 10,851 -12% 181,616 $388,900 $4,711,626 5
25 (24) Mary Poppins 9,277 -41% 5,304,190 $197,220 $109,835,880 758
26 (13) Katt Williams: Kattpacalypse 9,180 -85% 69,342 $127,602 $900,684 2
27 (10) Modern Family: The Complete Third Season 8,787 -92% 113,988 $271,079 $2,955,808 2
28 (6) Supernatural: The Complete Seventh Season 8,676 -95% 167,093 $291,167 $5,374,768 2
29 (14) The Lucky One 8,676 -85% 851,770 $124,934 $12,830,319 5
30 (11) What to Expect When You're Expecting 8,600 -89% 235,923 $133,300 $3,605,636 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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