The Devil Inside (2012)

Theatrical Performance
Domestic Box Office $53,262,945Details
International Box Office $48,496,545
Worldwide Box Office $101,759,490
Domestic Physical Disc Sales
DVD Sales (estimated) $2,795,629
Blu-ray Sales (estimated) $1,428,860
Total $4,224,489
Further financial details...

Synopsis

In 1989, emergency responders received a 9-1-1 call from Maria Rossi confessing that she had brutally killed three people. 20 years later, her daughter Isabella seeks to understand the truth about what happened that night. She travels to the Centrino Hospital for the Criminally Insane in Italy where her mother has been locked away to determine if her mother is mentally ill or demonically possessed. When she recruits two young exorcists to cure her mom using unconventional methods combining both science and religion, they come face-to-face with pure evil in the form of four powerful demons possessing Maria.

Metrics

Opening Weekend:$33,732,515 (63.3% of total gross)
Legs:1.58 (domestic box office/biggest weekend)
Domestic Share:52.3% (domestic box office/worldwide)
Production Budget:$1,000,000 (worldwide box office is 101.8 times production budget)
Theater counts:2,285 opening theaters/2,551 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $80,028,247

Movie Details

Domestic Releases: January 6th, 2012 (Wide) by Paramount Pictures
International Releases: February 3rd, 2012 (Wide) (Brazil)
February 23rd, 2012 (Wide) (Argentina)
March 2nd, 2012 (Wide) (Colombia)
March 16th, 2012 (Wide) (Spain)
March 16th, 2012 (Wide) (Italy)
Video Release: May 15th, 2012 by Paramount Home Video
MPA Rating: R for disturbing violent content and grisly images, and for language including some sexual references.
(Rating bulletin 2203, 12/21/2012)
Running Time: 83 minutes
Cast, crew, or production detail: Found Footage
Plot point: Possessed, Religious, Skeptic, Surprise Twist
Social setting: Supernatural
Source material: Based on an UNTRUE Story
Subgenre: Found footage horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Insurge Pictures, Prototype
Production Countries: United States, Romania, Italy
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $33,732,515   2,285 $14,763   $33,732,515 1
Jan 13, 2012 6 $8,028,439 -76% 2,551 $3,147   $46,375,286 2
Jan 20, 2012 15 $2,668,865 -67% 2,207 $1,209   $51,289,972 3
Jan 27, 2012 24 $642,384 -76% 722 $890   $52,690,136 4
Feb 3, 2012 35 $155,031 -76% 303 $512   $53,056,889 5
Feb 10, 2012 52 $35,013 -77% 95 $369   $53,149,776 6
Feb 17, 2012 66 $14,341 -59% 34 $422   $53,180,784 7
Feb 24, 2012 78 $7,049 -51% 25 $282   $53,193,925 8
Mar 9, 2012 97 $2,239   10 $224   $53,206,760 10
Mar 16, 2012 55 $38,519 +1,620% 77 $500   $53,246,056 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 5, 2012 P $2,200,000     0     $2,200,000  
Jan 6, 2012 1 $16,756,764     2,285 $7,333   $16,756,764 1
Jan 7, 2012 1 $11,780,138 -30%   2,285 $5,155   $28,536,902 2
Jan 8, 2012 1 $5,195,613 -56%   2,285 $2,274   $33,732,515 3
Jan 9, 2012 1 $1,396,343 -73%   2,285 $611   $35,128,858 4
Jan 10, 2012 2 $1,403,607 +1%   2,285 $614   $36,532,465 5
Jan 11, 2012 4 $951,368 -32%   2,285 $416   $37,483,833 6
Jan 12, 2012 4 $863,014 -9%   2,285 $378   $38,346,847 7
Jan 13, 2012 5 $2,713,498 +214% -84% 2,551 $1,064   $41,060,345 8
Jan 14, 2012 6 $3,098,173 +14% -74% 2,551 $1,214   $44,158,518 9
Jan 15, 2012 6 $2,216,768 -28% -57% 2,551 $869   $46,375,286 10
Jan 16, 2012 12 $1,006,422 -55% -28% 2,551 $395   $47,381,708 11
Jan 17, 2012 9 $480,205 -52% -66% 2,551 $188   $47,861,913 12
Jan 18, 2012 9 $378,068 -21% -60% 2,551 $148   $48,239,981 13
Jan 19, 2012 9 $381,126 +1% -56% 2,551 $149   $48,621,107 14
Jan 20, 2012 - $850,138 +123% -69% 2,207 $385   $49,471,245 15
Jan 21, 2012 - $1,257,970 +48% -59% 2,207 $570   $50,729,215 16
Jan 22, 2012 - $560,757 -55% -75% 2,207 $254   $51,289,972 17
Jan 23, 2012 13 $195,101 -65% -81% 2,207 $88   $51,485,073 18
Jan 24, 2012 - $203,917 +5% -58% 2,207 $92   $51,688,990 19
Jan 25, 2012 - $176,370 -14% -53% 2,207 $80   $51,865,360 20
Jan 26, 2012 - $182,392 +3% -52% 2,207 $83   $52,047,752 21
Jan 27, 2012 - $207,572 +14% -76% 722 $287   $52,255,324 22
Jan 28, 2012 - $297,774 +43% -76% 722 $412   $52,553,098 23
Jan 29, 2012 - $137,038 -54% -76% 722 $190   $52,690,136 24
Jan 30, 2012 - $49,560 -64% -75% 722 $69   $52,739,696 25
Jan 31, 2012 - $57,207 +15% -72% 722 $79   $52,796,903 26
Feb 1, 2012 - $51,188 -11% -71% 722 $71   $52,848,091 27
Feb 2, 2012 - $53,767 +5% -71% 722 $74   $52,901,858 28
Feb 3, 2012 - $53,522 n/c -74% 303 $177   $52,955,380 29
Feb 4, 2012 - $75,734 +42% -75% 303 $250   $53,031,114 30
Feb 5, 2012 - $25,775 -66% -81% 303 $85   $53,056,889 31
Feb 6, 2012 - $15,230 -41% -69% 303 $50   $53,072,119 32
Feb 7, 2012 - $15,267 n/c -73% 303 $50   $53,087,386 33
Feb 8, 2012 - $13,518 -11% -74% 303 $45   $53,100,904 34
Feb 9, 2012 - $13,859 +3% -74% 303 $46   $53,114,763 35
Feb 10, 2012 - $10,461 -25% -80% 95 $110   $53,125,224 36
Feb 11, 2012 - $16,022 +53% -79% 95 $169   $53,141,246 37
Feb 12, 2012 - $8,530 -47% -67% 95 $90   $53,149,776 38
Feb 13, 2012 - $3,240 -62% -79% 95 $34   $53,153,016 39
Feb 14, 2012 - $6,788 +110% -56% 95 $71   $53,159,804 40
Feb 15, 2012 - $3,412 -50% -75% 95 $36   $53,163,216 41
Feb 16, 2012 - $3,227 -5% -77% 95 $34   $53,166,443 42
Feb 17, 2012 - $4,344 +35% -58% 34 $128   $53,170,787 43
Feb 18, 2012 - $5,584 +29% -65% 34 $164   $53,176,371 44
Feb 19, 2012 - $4,413 -21% -48% 34 $130   $53,180,784 45
Feb 20, 2012 - $2,442 -45% -25% 34 $72   $53,183,226 46
Feb 21, 2012 - $1,446 -41% -79% 34 $43   $53,184,672 47
Feb 22, 2012 - $1,128 -22% -67% 34 $33   $53,185,800 48
Feb 23, 2012 - $1,076 -5% -67% 34 $32   $53,186,876 49
Feb 24, 2012 - $2,370 +120% -45% 25 $95   $53,189,246 50
Feb 25, 2012 - $2,943 +24% -47% 25 $118   $53,192,189 51
Feb 26, 2012 - $1,736 -41% -61% 25 $69   $53,193,925 52
Feb 27, 2012 - $638 -63% -74% 25 $26   $53,194,563 53
Feb 28, 2012 - $755 +18% -48% 25 $30   $53,195,318 54
Feb 29, 2012 - $688 -9% -39% 25 $28   $53,196,006 55
Mar 1, 2012 - $545 -21% -49% 25 $22   $53,196,551 56
Mar 2, 2012 - $1,482 +172% -37% 17 $87   $53,198,033 57
Mar 3, 2012 - $2,210 +49% -25% 17 $130   $53,200,243 58
Mar 4, 2012 - $1,473 -33% -15% 17 $87   $53,201,716 59
Mar 5, 2012 - $342 -77% -46% 17 $20   $53,202,058 60
Mar 6, 2012 - $203 -41% -73% 17 $12   $53,202,261 61
Mar 7, 2012 - $417 +105% -39% 17 $25   $53,202,678 62
Mar 8, 2012 - $843 +102% +55% 17 $50   $53,203,521 63
Mar 9, 2012 - $909 +8% -39% 10 $91   $53,204,430 64
Mar 10, 2012 - $926 +2% -58% 10 $93   $53,205,356 65
Mar 11, 2012 - $404 -56% -73% 10 $40   $53,205,760 66
Mar 12, 2012 - $162 -60% -53% 10 $16   $53,205,922 67
Mar 13, 2012 - $199 +23% -2% 10 $20   $53,206,121 68
Mar 14, 2012 - $111 -44% -73% 10 $11   $53,206,232 69
Mar 15, 2012 - $304 +174% -64% 10 $30   $53,207,537 70
Mar 16, 2012 - $11,207 +3,587% +1,133% 77 $146   $53,218,744 71
Mar 17, 2012 - $15,388 +37% +1,562% 77 $200   $53,234,132 72
Mar 18, 2012 - $11,924 -23% +2,851% 77 $155   $53,246,056 73
Mar 19, 2012 - $4,169 -65% +2,473% 77 $54   $53,250,225 74
Mar 20, 2012 - $4,300 +3% +2,061% 77 $56   $53,254,525 75
Mar 21, 2012 - $3,941 -8% +3,450% 77 $51   $53,258,466 76
Mar 22, 2012 - $4,479 +14% +1,373% 77 $58   $53,262,945 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $38,346,847   2,285 $16,782   $38,346,847 1
Jan 13, 2012 6 $10,274,260 -73% 2,551 $4,028   $48,621,107 2
Jan 20, 2012 16 $3,426,645 -67% 2,207 $1,553   $52,047,752 3
Jan 27, 2012 24 $854,106 -75% 722 $1,183   $52,901,858 4
Feb 3, 2012 35 $212,905 -75% 303 $703   $53,114,763 5
Feb 10, 2012 53 $51,680 -76% 95 $544   $53,166,443 6
Feb 17, 2012 66 $20,433 -60% 34 $601   $53,186,876 7
Feb 24, 2012 77 $9,675 -53% 25 $387   $53,196,551 8
Mar 9, 2012 99 $3,015   10 $302   $53,206,536 10
Mar 16, 2012 54 $56,409 +1,771% 77 $733   $53,261,944 11

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

In 1989, emergency responders received a 9-1-1 call from Maria Rossi confessing that she had brutally killed three people. 20 years later, her daughter Isabella seeks to understand the truth about what happened that night. She travels to the Centrino Hospital for the Criminally Insane in Italy where her mother has been locked away to determine if her mother is mentally ill or demonically possessed. When she recruits two young exorcists to cure her mom using unconventional methods combining both science and religion, they come face-to-face with pure evil in the form of four powerful demons possessing Maria.

Metrics

Opening Weekend:$33,732,515 (63.3% of total gross)
Legs:1.58 (domestic box office/biggest weekend)
Domestic Share:52.3% (domestic box office/worldwide)
Production Budget:$1,000,000 (worldwide box office is 101.8 times production budget)
Theater counts:2,285 opening theaters/2,551 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $80,028,247

Movie Details

Domestic Releases: January 6th, 2012 (Wide) by Paramount Pictures
International Releases: February 3rd, 2012 (Wide) (Brazil)
February 23rd, 2012 (Wide) (Argentina)
March 2nd, 2012 (Wide) (Colombia)
March 16th, 2012 (Wide) (Spain)
March 16th, 2012 (Wide) (Italy)
Video Release: May 15th, 2012 by Paramount Home Video
MPA Rating: R for disturbing violent content and grisly images, and for language including some sexual references.
(Rating bulletin 2203, 12/21/2012)
Running Time: 83 minutes
Cast, crew, or production detail: Found Footage
Plot point: Possessed, Religious, Skeptic, Surprise Twist
Social setting: Supernatural
Source material: Based on an UNTRUE Story
Subgenre: Found footage horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Insurge Pictures, Prototype
Production Countries: United States, Romania, Italy
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $33,732,515   2,285 $14,763   $33,732,515 1
Jan 13, 2012 6 $8,028,439 -76% 2,551 $3,147   $46,375,286 2
Jan 20, 2012 15 $2,668,865 -67% 2,207 $1,209   $51,289,972 3
Jan 27, 2012 24 $642,384 -76% 722 $890   $52,690,136 4
Feb 3, 2012 35 $155,031 -76% 303 $512   $53,056,889 5
Feb 10, 2012 52 $35,013 -77% 95 $369   $53,149,776 6
Feb 17, 2012 66 $14,341 -59% 34 $422   $53,180,784 7
Feb 24, 2012 78 $7,049 -51% 25 $282   $53,193,925 8
Mar 9, 2012 97 $2,239   10 $224   $53,206,760 10
Mar 16, 2012 55 $38,519 +1,620% 77 $500   $53,246,056 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 5, 2012 P $2,200,000     0     $2,200,000  
Jan 6, 2012 1 $16,756,764     2,285 $7,333   $16,756,764 1
Jan 7, 2012 1 $11,780,138 -30%   2,285 $5,155   $28,536,902 2
Jan 8, 2012 1 $5,195,613 -56%   2,285 $2,274   $33,732,515 3
Jan 9, 2012 1 $1,396,343 -73%   2,285 $611   $35,128,858 4
Jan 10, 2012 2 $1,403,607 +1%   2,285 $614   $36,532,465 5
Jan 11, 2012 4 $951,368 -32%   2,285 $416   $37,483,833 6
Jan 12, 2012 4 $863,014 -9%   2,285 $378   $38,346,847 7
Jan 13, 2012 5 $2,713,498 +214% -84% 2,551 $1,064   $41,060,345 8
Jan 14, 2012 6 $3,098,173 +14% -74% 2,551 $1,214   $44,158,518 9
Jan 15, 2012 6 $2,216,768 -28% -57% 2,551 $869   $46,375,286 10
Jan 16, 2012 12 $1,006,422 -55% -28% 2,551 $395   $47,381,708 11
Jan 17, 2012 9 $480,205 -52% -66% 2,551 $188   $47,861,913 12
Jan 18, 2012 9 $378,068 -21% -60% 2,551 $148   $48,239,981 13
Jan 19, 2012 9 $381,126 +1% -56% 2,551 $149   $48,621,107 14
Jan 20, 2012 - $850,138 +123% -69% 2,207 $385   $49,471,245 15
Jan 21, 2012 - $1,257,970 +48% -59% 2,207 $570   $50,729,215 16
Jan 22, 2012 - $560,757 -55% -75% 2,207 $254   $51,289,972 17
Jan 23, 2012 13 $195,101 -65% -81% 2,207 $88   $51,485,073 18
Jan 24, 2012 - $203,917 +5% -58% 2,207 $92   $51,688,990 19
Jan 25, 2012 - $176,370 -14% -53% 2,207 $80   $51,865,360 20
Jan 26, 2012 - $182,392 +3% -52% 2,207 $83   $52,047,752 21
Jan 27, 2012 - $207,572 +14% -76% 722 $287   $52,255,324 22
Jan 28, 2012 - $297,774 +43% -76% 722 $412   $52,553,098 23
Jan 29, 2012 - $137,038 -54% -76% 722 $190   $52,690,136 24
Jan 30, 2012 - $49,560 -64% -75% 722 $69   $52,739,696 25
Jan 31, 2012 - $57,207 +15% -72% 722 $79   $52,796,903 26
Feb 1, 2012 - $51,188 -11% -71% 722 $71   $52,848,091 27
Feb 2, 2012 - $53,767 +5% -71% 722 $74   $52,901,858 28
Feb 3, 2012 - $53,522 n/c -74% 303 $177   $52,955,380 29
Feb 4, 2012 - $75,734 +42% -75% 303 $250   $53,031,114 30
Feb 5, 2012 - $25,775 -66% -81% 303 $85   $53,056,889 31
Feb 6, 2012 - $15,230 -41% -69% 303 $50   $53,072,119 32
Feb 7, 2012 - $15,267 n/c -73% 303 $50   $53,087,386 33
Feb 8, 2012 - $13,518 -11% -74% 303 $45   $53,100,904 34
Feb 9, 2012 - $13,859 +3% -74% 303 $46   $53,114,763 35
Feb 10, 2012 - $10,461 -25% -80% 95 $110   $53,125,224 36
Feb 11, 2012 - $16,022 +53% -79% 95 $169   $53,141,246 37
Feb 12, 2012 - $8,530 -47% -67% 95 $90   $53,149,776 38
Feb 13, 2012 - $3,240 -62% -79% 95 $34   $53,153,016 39
Feb 14, 2012 - $6,788 +110% -56% 95 $71   $53,159,804 40
Feb 15, 2012 - $3,412 -50% -75% 95 $36   $53,163,216 41
Feb 16, 2012 - $3,227 -5% -77% 95 $34   $53,166,443 42
Feb 17, 2012 - $4,344 +35% -58% 34 $128   $53,170,787 43
Feb 18, 2012 - $5,584 +29% -65% 34 $164   $53,176,371 44
Feb 19, 2012 - $4,413 -21% -48% 34 $130   $53,180,784 45
Feb 20, 2012 - $2,442 -45% -25% 34 $72   $53,183,226 46
Feb 21, 2012 - $1,446 -41% -79% 34 $43   $53,184,672 47
Feb 22, 2012 - $1,128 -22% -67% 34 $33   $53,185,800 48
Feb 23, 2012 - $1,076 -5% -67% 34 $32   $53,186,876 49
Feb 24, 2012 - $2,370 +120% -45% 25 $95   $53,189,246 50
Feb 25, 2012 - $2,943 +24% -47% 25 $118   $53,192,189 51
Feb 26, 2012 - $1,736 -41% -61% 25 $69   $53,193,925 52
Feb 27, 2012 - $638 -63% -74% 25 $26   $53,194,563 53
Feb 28, 2012 - $755 +18% -48% 25 $30   $53,195,318 54
Feb 29, 2012 - $688 -9% -39% 25 $28   $53,196,006 55
Mar 1, 2012 - $545 -21% -49% 25 $22   $53,196,551 56
Mar 2, 2012 - $1,482 +172% -37% 17 $87   $53,198,033 57
Mar 3, 2012 - $2,210 +49% -25% 17 $130   $53,200,243 58
Mar 4, 2012 - $1,473 -33% -15% 17 $87   $53,201,716 59
Mar 5, 2012 - $342 -77% -46% 17 $20   $53,202,058 60
Mar 6, 2012 - $203 -41% -73% 17 $12   $53,202,261 61
Mar 7, 2012 - $417 +105% -39% 17 $25   $53,202,678 62
Mar 8, 2012 - $843 +102% +55% 17 $50   $53,203,521 63
Mar 9, 2012 - $909 +8% -39% 10 $91   $53,204,430 64
Mar 10, 2012 - $926 +2% -58% 10 $93   $53,205,356 65
Mar 11, 2012 - $404 -56% -73% 10 $40   $53,205,760 66
Mar 12, 2012 - $162 -60% -53% 10 $16   $53,205,922 67
Mar 13, 2012 - $199 +23% -2% 10 $20   $53,206,121 68
Mar 14, 2012 - $111 -44% -73% 10 $11   $53,206,232 69
Mar 15, 2012 - $304 +174% -64% 10 $30   $53,207,537 70
Mar 16, 2012 - $11,207 +3,587% +1,133% 77 $146   $53,218,744 71
Mar 17, 2012 - $15,388 +37% +1,562% 77 $200   $53,234,132 72
Mar 18, 2012 - $11,924 -23% +2,851% 77 $155   $53,246,056 73
Mar 19, 2012 - $4,169 -65% +2,473% 77 $54   $53,250,225 74
Mar 20, 2012 - $4,300 +3% +2,061% 77 $56   $53,254,525 75
Mar 21, 2012 - $3,941 -8% +3,450% 77 $51   $53,258,466 76
Mar 22, 2012 - $4,479 +14% +1,373% 77 $58   $53,262,945 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $38,346,847   2,285 $16,782   $38,346,847 1
Jan 13, 2012 6 $10,274,260 -73% 2,551 $4,028   $48,621,107 2
Jan 20, 2012 16 $3,426,645 -67% 2,207 $1,553   $52,047,752 3
Jan 27, 2012 24 $854,106 -75% 722 $1,183   $52,901,858 4
Feb 3, 2012 35 $212,905 -75% 303 $703   $53,114,763 5
Feb 10, 2012 53 $51,680 -76% 95 $544   $53,166,443 6
Feb 17, 2012 66 $20,433 -60% 34 $601   $53,186,876 7
Feb 24, 2012 77 $9,675 -53% 25 $387   $53,196,551 8
Mar 9, 2012 99 $3,015   10 $302   $53,206,536 10
Mar 16, 2012 54 $56,409 +1,771% 77 $733   $53,261,944 11

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.