Extraordinary Measures (2010)

Extraordinary Measures poster
Theatrical Performance
Domestic Box Office $12,482,741Details
International Box Office $3,344,243Details
Worldwide Box Office $15,826,984
Home Market Performance
Est. Domestic DVD Sales $7,294,058 Details
Est. Domestic Blu-ray Sales $883,108 Details
Total Est. Domestic Video Sales $8,177,166
OpusData ID: 128920100
Further financial details...

Synopsis

John Crowley is a man on the corporate fast-track, with a beautiful wife and three children. Just as his career is taking off, he learns that his two youngest kids have a fatal disease. John leaves his job and devotes himself to saving their lives. He joins forces with Dr. Robert Stonehill, a brilliant but eccentric scientist. Together they battle the medical and corporate establishment, racing against time for a cure.

Metrics

Opening Weekend:$6,012,594 (48.2% of total gross)
Legs:2.08 (domestic box office/biggest weekend)
Domestic Share:78.9% (domestic box office/worldwide)
Production Budget:$31,000,000 (worldwide box office is 0.5 times production budget)
Theater counts:2,545 opening theaters/2,549 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $17,893,506

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 5,001-5,100) 5,061 $12,482,741
All Time International Box Office (Rank 7,901-8,000) 7,976 $3,344,243
All Time Worldwide Box Office (Rank 6,401-6,500) 6,468 $15,826,984

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: January 22nd, 2010 (Wide) by CBS Films
Video Release: May 18th, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG For thematic material, language and a mild suggestive moment
Running Time: 106 minutes
Comparisons: vs. Alice in Wonderland
Create your own comparison chart…
Keywords: Biographical Drama, Biography, Medical and Hospitals, Terminal Illness, Workaholic
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Double Feature Films
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 5,001-5,100) 5,061 $12,482,741
All Time Domestic Inflation Adjusted Box Office (Rank 5,301-5,400) 5,359 $17,893,506
All Time Domestic Non-Sequel Box Office (Rank 4,301-4,400) 4,304 $12,482,741
Top-grossing movies at the domestic box office first released in 2010 (Rank 101-200) 128 $12,482,741
All Time Domestic Box Office for Based on Real Life Events Movies (Rank 301-400) 302 $12,482,741
All Time Domestic Box Office for Live Action Movies (Rank 4,501-4,600) 4,525 $12,482,741
All Time Domestic Box Office for Dramatization Movies (Rank 301-400) 384 $12,482,741
All Time Domestic Box Office for Drama Movies (Rank 901-1,000) 987 $12,482,741
All Time Domestic Box Office for PG Movies (Rank 1,001-1,100) 1,084 $12,482,741
All Time Domestic Box Office for CBS Films Movies 13 $12,482,741

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 8 $6,012,594   2,545 $2,363   $6,012,594 1
Jan 29, 2010 13 $2,619,257 -56% 2,548 $1,028   $10,445,568 2
Feb 5, 2010 19 $521,805 -80% 1,153 $453   $11,854,694 3
Feb 19, 2010 35 $113,178   216 $524   $12,298,832 5
Feb 26, 2010 46 $56,970 -50% 142 $401   $12,402,141 6
Mar 5, 2010 55 $28,845 -49% 67 $431   $12,458,071 7
Mar 12, 2010 70 $9,054 -69% 25 $362   $12,482,741 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 22, 2010 6 $2,037,966     2,545 $801   $2,037,966 1
Jan 23, 2010 8 $2,821,567 +38%   2,545 $1,109   $4,859,533 2
Jan 24, 2010 10 $1,153,061 -59%   2,545 $453   $6,012,594 3
Jan 25, 2010 8 $430,013 -63%   2,549 $169   $6,442,607 4
Jan 26, 2010 5 $553,566 +29%   2,549 $217   $6,996,173 5
Jan 27, 2010 8 $432,705 -22%   2,549 $170   $7,428,878 6
Jan 28, 2010 8 $397,433 -8%   2,549 $156   $7,826,311 7
Jan 29, 2010 12 $748,090 +88% -63% 2,549 $293   $8,574,401 8
Jan 30, 2010 13 $1,186,312 +59% -58% 2,549 $465   $9,760,713 9
Jan 31, 2010 14 $684,855 -42% -41% 2,549 $269   $10,445,568 10
Feb 1, 2010 12 $207,003 -70% -52% 2,549 $81   $10,652,571 11
Feb 2, 2010 12 $260,143 +26% -53% 2,549 $102   $10,912,714 12
Feb 3, 2010 13 $213,356 -18% -51% 2,549 $84   $11,126,070 13
Feb 4, 2010 13 $206,819 -3% -48% 2,549 $81   $11,332,889 14
Feb 5, 2010 - $177,639 -14% -76% 1,153 $154   $11,510,528 15
Feb 6, 2010 - $260,811 +47% -78% 1,153 $226   $11,771,339 16
Feb 7, 2010 - $83,355 -68% -88% 1,153 $72   $11,854,694 17
Feb 8, 2010 - $42,623 -49% -79% 1,153 $37   $11,897,317 18
Feb 9, 2010 - $59,456 +39% -77% 1,153 $52   $11,956,773 19
Feb 10, 2010 - $53,329 -10% -75% 1,153 $46   $12,010,102 20
Feb 11, 2010 - $58,211 +9% -72% 1,153 $50   $12,068,313 21
Feb 12, 2010 - $22,075 -62% -88% 145 $152   $12,090,388 22
Feb 13, 2010 - $33,363 +51% -87% 145 $230   $12,123,751 23
Feb 14, 2010 - $26,882 -19% -68% 145 $185   $12,150,633 24
Feb 15, 2010 39 $12,955 -52% -70% 145 $89   $12,163,588 25
Feb 16, 2010 - $7,430 -43% -88% 145 $51   $12,171,018 26
Feb 17, 2010 - $6,801 -8% -87% 145 $47   $12,177,819 27
Feb 18, 2010 - $7,835 +15% -87% 145 $54   $12,185,654 28
Feb 19, 2010 - $34,896 +345% +58% 216 $162   $12,220,550 29
Feb 20, 2010 - $50,396 +44% +51% 216 $233   $12,270,946 30
Feb 21, 2010 - $27,886 -45% +4% 216 $129   $12,298,832 31
Feb 22, 2010 - $10,379 -63% -20% 216 $48   $12,309,211 32
Feb 23, 2010 - $13,147 +27% +77% 216 $61   $12,322,358 33
Feb 24, 2010 - $11,426 -13% +68% 216 $53   $12,333,784 34
Feb 25, 2010 - $11,387 n/c +45% 216 $53   $12,345,171 35
Feb 26, 2010 - $16,494 +45% -53% 142 $116   $12,361,665 36
Feb 27, 2010 - $27,398 +66% -46% 142 $193   $12,389,063 37
Feb 28, 2010 - $13,078 -52% -53% 142 $92   $12,402,141 38
Mar 1, 2010 - $5,728 -56% -45% 142 $40   $12,407,869 39
Mar 2, 2010 - $7,584 +32% -42% 142 $53   $12,415,453 40
Mar 3, 2010 - $6,607 -13% -42% 142 $47   $12,422,060 41
Mar 4, 2010 - $7,166 +8% -37% 142 $50   $12,429,226 42
Mar 5, 2010 - $9,605 +34% -42% 67 $143   $12,438,831 43
Mar 6, 2010 - $12,960 +35% -53% 67 $193   $12,451,791 44
Mar 7, 2010 - $6,280 -52% -52% 67 $94   $12,458,071 45
Mar 8, 2010 - $2,896 -54% -49% 67 $43   $12,460,967 46
Mar 9, 2010 - $4,432 +53% -42% 67 $66   $12,465,399 47
Mar 10, 2010 - $3,623 -18% -45% 67 $54   $12,469,022 48
Mar 11, 2010 - $4,665 +29% -35% 67 $70   $12,473,687 49
Mar 12, 2010 - $3,060 -34% -68% 25 $122   $12,476,747 50
Mar 13, 2010 - $4,162 +36% -68% 25 $166   $12,480,909 51
Mar 14, 2010 - $1,832 -56% -71% 25 $73   $12,482,741 52

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 8 $7,826,311   2,545 $3,075   $7,826,311 1
Jan 29, 2010 12 $3,506,578 -55% 2,548 $1,376   $11,332,889 2
Feb 5, 2010 19 $735,424 -79% 1,153 $638   $12,068,313 3
Feb 12, 2010 37 $117,341 -84% 145 $809   $12,185,654 4
Feb 19, 2010 35 $159,517 +36% 216 $739   $12,345,171 5
Feb 26, 2010 48 $84,055 -47% 142 $592   $12,429,226 6
Mar 5, 2010 52 $44,461 -47% 67 $664   $12,473,687 7
Mar 12, 2010 76 $9,054 -80% 25 $362   $12,482,741 8

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 7,901-8,000) 7,976 $3,344,243
All Time International Non-Sequel Box Office (Rank 6,901-7,000) 6,964 $3,344,243
All Time International Box Office for Based on Real Life Events Movies (Rank 501-600) 573 $3,344,243
All Time International Box Office for Live Action Movies (Rank 6,601-6,700) 6,654 $3,344,243
All Time International Box Office for Dramatization Movies (Rank 501-600) 567 $3,344,243
All Time International Box Office for Drama Movies (Rank 1,901-2,000) 1,982 $3,344,243
All Time International Box Office for PG Movies (Rank 801-900) 806 $3,344,243
All Time International Box Office for CBS Films Movies 21 $3,344,243

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 6,401-6,500) 6,468 $15,826,984
All Time Worldwide Non-Sequel Box Office (Rank 5,501-5,600) 5,514 $15,826,984
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 175 $15,826,984
All Time Worldwide Box Office for Based on Real Life Events Movies (Rank 401-500) 434 $15,826,984
All Time Worldwide Box Office for Live Action Movies (Rank 5,601-5,700) 5,677 $15,826,984
All Time Worldwide Box Office for Dramatization Movies (Rank 401-500) 496 $15,826,984
All Time Worldwide Box Office for Drama Movies (Rank 1,401-1,500) 1,461 $15,826,984
All Time Worldwide Box Office for PG Movies (Rank 1,101-1,200) 1,101 $15,826,984
All Time Worldwide Box Office for CBS Films Movies 16 $15,826,984

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 23, 20107118,780 118,780$2,301,956$2,301,9561
May 30, 20102737,850-68% 156,630$756,622$3,058,5782
Jun 6, 20102721,192-44% 177,822$423,628$3,482,2063

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 23, 20101314,437 14,437$345,755$345,7551

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services at a cost. For more information, please contact us at research@the-numbers.com.

Leading Cast

Brendan Fraser    John Crowley
Harrison Ford    Dr. Stonehill

Supporting Cast

Keri Russell    Aileen Crowley
Meredith Droeger    Megan Crowley
Diego Velazquez    Patrick Crowley
Sam M. Hall    John Crowley, Jr.
Jared Harris    Dr. Kent Webber
Patrick Bauchau    CEO Erich Loring
Alan Ruck    Pete Sutphen
David Clennon    Dr. Renzier
Dee Wallace    Sai
Courtney B. Vance    Marcus Temple
Ayanna Berkshire    Wendy Temple
P.J. Byrne    Dr. Preston
Andrea White    Dr. Allegria
G.J. Echternkamp    Niles
Vu Pham    Vinh Tran
Derek Webster    Cal Dunning
Jana Lee Hamblin    Renzier Scientist #1
Shelly Lipkin    Senior Scientist
Chris Harder    Researcher
Eric Derovanessian    Security Officer
Patricia Ferguson    Reception Nurse
Jeanette McMahon    Day Nurse
Brennan Claire    Julia
Tra'Renee Chambers    Night Nurse (Marcy)
Quigley Provost-Landrum    Maria
Kimberly Howard    ICU Nurse
Lily Mariye    Dr. Waldman
Sherilyn Lawson    Day Nurse (Kate)
Eric Martin Reid    ICU Doctor
Sharonlee McLean    Stonehill's Secretary
Bryce Flint-Somerville    Van Driver
Jeanine Jackson    Neil Madden
Gavin Bristol    Webber's Assistan
Robert Blanche    Armed Guard
Olga Sanchez    Pediatric Nurse
Chrisse Roccaro    Mega Store Cashier
Michael Shamberg    Renzler Venture Capitalist #1
John Crowley    Renzler Venture Capitalist #2
Christopher Desmond Williams    Security Officer #2
Melanie Sanders    ICU Nurse #2

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tom Vaughan    Director
Robert Nelson Jacobs    Screenwriter
Michael Shamberg    Producer
Stacey Sher    Producer
Carla Santos Shamberg    Producer
Harrison Ford    Executive Producer
Nan Morales    Executive Producer
Hector C. Gika*    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: People Stay Home With Their Valentine

June 9th, 2010

There were a handful of new releases that reached the top 30 on this week's sales chart, including the new number one. However, none of them were particularly strong. Valentine's Day led the way with 498,000 units sold, generating $8.46 million in opening week sales. Given its box office performance, this is a disappointing start. More...

DVD and Blu-ray Releases for May 18th, 2010

May 17th, 2010

It's an amazingly slow week. In fact, there is only one Featured Review on this week's list that is for a DVD coming out this week. (The other four are for screeners that arrived late.) Additionally, there's not a single first-run release on this week's list that managed to be a hit both at the box office and with critics. The film that came closest was Invictus, but for Pick of the Week I'm going with The Messenger on DVD or Blu-ray. Both are worth picking up, and High Definition is the better deal. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

Sixth Number One for Avatar Gives it Number Two Overall

January 26th, 2010

January is coming to a close and we've yet to have a new release top the charts as Avatar reigned at multiplexes again this week. The weakness in the new releases is starting to take its toll, as the overall box office slumped to $144 million, which was 15% lower than last weekend and 10% lower than the same weekend last year. 2010 is still ahead of last year's pace by 9.7% at $888 million to $810 million, so there's little reason to panic at this point. More...

Weekend Estimates: Avatar Moves to No.2 with Record Sixth Weekend

January 24th, 2010

The Avatar juggernaut rolled on this weekend, as it left The Dark Knight in its wake to become the second-highest grossing movie in North America box office history, according to Fox's estimates released on Sunday morning. Its $36 million haul is the biggest sixth weekend in history (see chart), and its still earning about $10 million a weekend than Titanic was a this stage of its run, so the all-time record (see chart) is now assured. More...

One More Week for Avatar?

January 21st, 2010

There are a few new releases hitting theaters tomorrow, but most people are still talking about Avatar and whether or not it can stay on top one more week, and perhaps set a few more records in the process. The other major question of the weekend is whether or not it will top last year and end 2010's one-week losing streak. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - August 7, 2008

August 7th, 2008

This week's round of new casting information contains updates for Edge of Darkness, Inglorious Bastards, Rachel Getting Married, and more! More...

New Movie Announcements, Stars and Directors - August 7, 2008

August 7th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

John Crowley is a man on the corporate fast-track, with a beautiful wife and three children. Just as his career is taking off, he learns that his two youngest kids have a fatal disease. John leaves his job and devotes himself to saving their lives. He joins forces with Dr. Robert Stonehill, a brilliant but eccentric scientist. Together they battle the medical and corporate establishment, racing against time for a cure.

Metrics

Opening Weekend:$6,012,594 (48.2% of total gross)
Legs:2.08 (domestic box office/biggest weekend)
Domestic Share:78.9% (domestic box office/worldwide)
Production Budget:$31,000,000 (worldwide box office is 0.5 times production budget)
Theater counts:2,545 opening theaters/2,549 max. theaters, 2.6 weeks average run per theater
Infl. Adj. Dom. BO $17,893,506

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 5,001-5,100) 5,061 $12,482,741
All Time International Box Office (Rank 7,901-8,000) 7,976 $3,344,243
All Time Worldwide Box Office (Rank 6,401-6,500) 6,468 $15,826,984

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: January 22nd, 2010 (Wide) by CBS Films
Video Release: May 18th, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG For thematic material, language and a mild suggestive moment
Running Time: 106 minutes
Comparisons: vs. Alice in Wonderland
Create your own comparison chart…
Keywords: Biographical Drama, Biography, Medical and Hospitals, Terminal Illness, Workaholic
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Double Feature Films
Production Countries: United States
Languages: English

Leading Cast

Brendan Fraser    John Crowley
Harrison Ford    Dr. Stonehill

Supporting Cast

Keri Russell    Aileen Crowley
Meredith Droeger    Megan Crowley
Diego Velazquez    Patrick Crowley
Sam M. Hall    John Crowley, Jr.
Jared Harris    Dr. Kent Webber
Patrick Bauchau    CEO Erich Loring
Alan Ruck    Pete Sutphen
David Clennon    Dr. Renzier
Dee Wallace    Sai
Courtney B. Vance    Marcus Temple
Ayanna Berkshire    Wendy Temple
P.J. Byrne    Dr. Preston
Andrea White    Dr. Allegria
G.J. Echternkamp    Niles
Vu Pham    Vinh Tran
Derek Webster    Cal Dunning
Jana Lee Hamblin    Renzier Scientist #1
Shelly Lipkin    Senior Scientist
Chris Harder    Researcher
Eric Derovanessian    Security Officer
Patricia Ferguson    Reception Nurse
Jeanette McMahon    Day Nurse
Brennan Claire    Julia
Tra'Renee Chambers    Night Nurse (Marcy)
Quigley Provost-Landrum    Maria
Kimberly Howard    ICU Nurse
Lily Mariye    Dr. Waldman
Sherilyn Lawson    Day Nurse (Kate)
Eric Martin Reid    ICU Doctor
Sharonlee McLean    Stonehill's Secretary
Bryce Flint-Somerville    Van Driver
Jeanine Jackson    Neil Madden
Gavin Bristol    Webber's Assistan
Robert Blanche    Armed Guard
Olga Sanchez    Pediatric Nurse
Chrisse Roccaro    Mega Store Cashier
Michael Shamberg    Renzler Venture Capitalist #1
John Crowley    Renzler Venture Capitalist #2
Christopher Desmond Williams    Security Officer #2
Melanie Sanders    ICU Nurse #2

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tom Vaughan    Director
Robert Nelson Jacobs    Screenwriter
Michael Shamberg    Producer
Stacey Sher    Producer
Carla Santos Shamberg    Producer
Harrison Ford    Executive Producer
Nan Morales    Executive Producer
Hector C. Gika*    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: People Stay Home With Their Valentine

June 9th, 2010

There were a handful of new releases that reached the top 30 on this week's sales chart, including the new number one. However, none of them were particularly strong. Valentine's Day led the way with 498,000 units sold, generating $8.46 million in opening week sales. Given its box office performance, this is a disappointing start. More...

DVD and Blu-ray Releases for May 18th, 2010

May 17th, 2010

It's an amazingly slow week. In fact, there is only one Featured Review on this week's list that is for a DVD coming out this week. (The other four are for screeners that arrived late.) Additionally, there's not a single first-run release on this week's list that managed to be a hit both at the box office and with critics. The film that came closest was Invictus, but for Pick of the Week I'm going with The Messenger on DVD or Blu-ray. Both are worth picking up, and High Definition is the better deal. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

Sixth Number One for Avatar Gives it Number Two Overall

January 26th, 2010

January is coming to a close and we've yet to have a new release top the charts as Avatar reigned at multiplexes again this week. The weakness in the new releases is starting to take its toll, as the overall box office slumped to $144 million, which was 15% lower than last weekend and 10% lower than the same weekend last year. 2010 is still ahead of last year's pace by 9.7% at $888 million to $810 million, so there's little reason to panic at this point. More...

Weekend Estimates: Avatar Moves to No.2 with Record Sixth Weekend

January 24th, 2010

The Avatar juggernaut rolled on this weekend, as it left The Dark Knight in its wake to become the second-highest grossing movie in North America box office history, according to Fox's estimates released on Sunday morning. Its $36 million haul is the biggest sixth weekend in history (see chart), and its still earning about $10 million a weekend than Titanic was a this stage of its run, so the all-time record (see chart) is now assured. More...

One More Week for Avatar?

January 21st, 2010

There are a few new releases hitting theaters tomorrow, but most people are still talking about Avatar and whether or not it can stay on top one more week, and perhaps set a few more records in the process. The other major question of the weekend is whether or not it will top last year and end 2010's one-week losing streak. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - August 7, 2008

August 7th, 2008

This week's round of new casting information contains updates for Edge of Darkness, Inglorious Bastards, Rachel Getting Married, and more! More...

New Movie Announcements, Stars and Directors - August 7, 2008

August 7th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 5,001-5,100) 5,061 $12,482,741
All Time Domestic Inflation Adjusted Box Office (Rank 5,301-5,400) 5,359 $17,893,506
All Time Domestic Non-Sequel Box Office (Rank 4,301-4,400) 4,304 $12,482,741
Top-grossing movies at the domestic box office first released in 2010 (Rank 101-200) 128 $12,482,741
All Time Domestic Box Office for Based on Real Life Events Movies (Rank 301-400) 302 $12,482,741
All Time Domestic Box Office for Live Action Movies (Rank 4,501-4,600) 4,525 $12,482,741
All Time Domestic Box Office for Dramatization Movies (Rank 301-400) 384 $12,482,741
All Time Domestic Box Office for Drama Movies (Rank 901-1,000) 987 $12,482,741
All Time Domestic Box Office for PG Movies (Rank 1,001-1,100) 1,084 $12,482,741
All Time Domestic Box Office for CBS Films Movies 13 $12,482,741

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 8 $6,012,594   2,545 $2,363   $6,012,594 1
Jan 29, 2010 13 $2,619,257 -56% 2,548 $1,028   $10,445,568 2
Feb 5, 2010 19 $521,805 -80% 1,153 $453   $11,854,694 3
Feb 19, 2010 35 $113,178   216 $524   $12,298,832 5
Feb 26, 2010 46 $56,970 -50% 142 $401   $12,402,141 6
Mar 5, 2010 55 $28,845 -49% 67 $431   $12,458,071 7
Mar 12, 2010 70 $9,054 -69% 25 $362   $12,482,741 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 22, 2010 6 $2,037,966     2,545 $801   $2,037,966 1
Jan 23, 2010 8 $2,821,567 +38%   2,545 $1,109   $4,859,533 2
Jan 24, 2010 10 $1,153,061 -59%   2,545 $453   $6,012,594 3
Jan 25, 2010 8 $430,013 -63%   2,549 $169   $6,442,607 4
Jan 26, 2010 5 $553,566 +29%   2,549 $217   $6,996,173 5
Jan 27, 2010 8 $432,705 -22%   2,549 $170   $7,428,878 6
Jan 28, 2010 8 $397,433 -8%   2,549 $156   $7,826,311 7
Jan 29, 2010 12 $748,090 +88% -63% 2,549 $293   $8,574,401 8
Jan 30, 2010 13 $1,186,312 +59% -58% 2,549 $465   $9,760,713 9
Jan 31, 2010 14 $684,855 -42% -41% 2,549 $269   $10,445,568 10
Feb 1, 2010 12 $207,003 -70% -52% 2,549 $81   $10,652,571 11
Feb 2, 2010 12 $260,143 +26% -53% 2,549 $102   $10,912,714 12
Feb 3, 2010 13 $213,356 -18% -51% 2,549 $84   $11,126,070 13
Feb 4, 2010 13 $206,819 -3% -48% 2,549 $81   $11,332,889 14
Feb 5, 2010 - $177,639 -14% -76% 1,153 $154   $11,510,528 15
Feb 6, 2010 - $260,811 +47% -78% 1,153 $226   $11,771,339 16
Feb 7, 2010 - $83,355 -68% -88% 1,153 $72   $11,854,694 17
Feb 8, 2010 - $42,623 -49% -79% 1,153 $37   $11,897,317 18
Feb 9, 2010 - $59,456 +39% -77% 1,153 $52   $11,956,773 19
Feb 10, 2010 - $53,329 -10% -75% 1,153 $46   $12,010,102 20
Feb 11, 2010 - $58,211 +9% -72% 1,153 $50   $12,068,313 21
Feb 12, 2010 - $22,075 -62% -88% 145 $152   $12,090,388 22
Feb 13, 2010 - $33,363 +51% -87% 145 $230   $12,123,751 23
Feb 14, 2010 - $26,882 -19% -68% 145 $185   $12,150,633 24
Feb 15, 2010 39 $12,955 -52% -70% 145 $89   $12,163,588 25
Feb 16, 2010 - $7,430 -43% -88% 145 $51   $12,171,018 26
Feb 17, 2010 - $6,801 -8% -87% 145 $47   $12,177,819 27
Feb 18, 2010 - $7,835 +15% -87% 145 $54   $12,185,654 28
Feb 19, 2010 - $34,896 +345% +58% 216 $162   $12,220,550 29
Feb 20, 2010 - $50,396 +44% +51% 216 $233   $12,270,946 30
Feb 21, 2010 - $27,886 -45% +4% 216 $129   $12,298,832 31
Feb 22, 2010 - $10,379 -63% -20% 216 $48   $12,309,211 32
Feb 23, 2010 - $13,147 +27% +77% 216 $61   $12,322,358 33
Feb 24, 2010 - $11,426 -13% +68% 216 $53   $12,333,784 34
Feb 25, 2010 - $11,387 n/c +45% 216 $53   $12,345,171 35
Feb 26, 2010 - $16,494 +45% -53% 142 $116   $12,361,665 36
Feb 27, 2010 - $27,398 +66% -46% 142 $193   $12,389,063 37
Feb 28, 2010 - $13,078 -52% -53% 142 $92   $12,402,141 38
Mar 1, 2010 - $5,728 -56% -45% 142 $40   $12,407,869 39
Mar 2, 2010 - $7,584 +32% -42% 142 $53   $12,415,453 40
Mar 3, 2010 - $6,607 -13% -42% 142 $47   $12,422,060 41
Mar 4, 2010 - $7,166 +8% -37% 142 $50   $12,429,226 42
Mar 5, 2010 - $9,605 +34% -42% 67 $143   $12,438,831 43
Mar 6, 2010 - $12,960 +35% -53% 67 $193   $12,451,791 44
Mar 7, 2010 - $6,280 -52% -52% 67 $94   $12,458,071 45
Mar 8, 2010 - $2,896 -54% -49% 67 $43   $12,460,967 46
Mar 9, 2010 - $4,432 +53% -42% 67 $66   $12,465,399 47
Mar 10, 2010 - $3,623 -18% -45% 67 $54   $12,469,022 48
Mar 11, 2010 - $4,665 +29% -35% 67 $70   $12,473,687 49
Mar 12, 2010 - $3,060 -34% -68% 25 $122   $12,476,747 50
Mar 13, 2010 - $4,162 +36% -68% 25 $166   $12,480,909 51
Mar 14, 2010 - $1,832 -56% -71% 25 $73   $12,482,741 52

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 22, 2010 8 $7,826,311   2,545 $3,075   $7,826,311 1
Jan 29, 2010 12 $3,506,578 -55% 2,548 $1,376   $11,332,889 2
Feb 5, 2010 19 $735,424 -79% 1,153 $638   $12,068,313 3
Feb 12, 2010 37 $117,341 -84% 145 $809   $12,185,654 4
Feb 19, 2010 35 $159,517 +36% 216 $739   $12,345,171 5
Feb 26, 2010 48 $84,055 -47% 142 $592   $12,429,226 6
Mar 5, 2010 52 $44,461 -47% 67 $664   $12,473,687 7
Mar 12, 2010 76 $9,054 -80% 25 $362   $12,482,741 8

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 7,901-8,000) 7,976 $3,344,243
All Time International Non-Sequel Box Office (Rank 6,901-7,000) 6,964 $3,344,243
All Time International Box Office for Based on Real Life Events Movies (Rank 501-600) 573 $3,344,243
All Time International Box Office for Live Action Movies (Rank 6,601-6,700) 6,654 $3,344,243
All Time International Box Office for Dramatization Movies (Rank 501-600) 567 $3,344,243
All Time International Box Office for Drama Movies (Rank 1,901-2,000) 1,982 $3,344,243
All Time International Box Office for PG Movies (Rank 801-900) 806 $3,344,243
All Time International Box Office for CBS Films Movies 21 $3,344,243

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 6,401-6,500) 6,468 $15,826,984
All Time Worldwide Non-Sequel Box Office (Rank 5,501-5,600) 5,514 $15,826,984
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 175 $15,826,984
All Time Worldwide Box Office for Based on Real Life Events Movies (Rank 401-500) 434 $15,826,984
All Time Worldwide Box Office for Live Action Movies (Rank 5,601-5,700) 5,677 $15,826,984
All Time Worldwide Box Office for Dramatization Movies (Rank 401-500) 496 $15,826,984
All Time Worldwide Box Office for Drama Movies (Rank 1,401-1,500) 1,461 $15,826,984
All Time Worldwide Box Office for PG Movies (Rank 1,101-1,200) 1,101 $15,826,984
All Time Worldwide Box Office for CBS Films Movies 16 $15,826,984

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 23, 20107118,780 118,780$2,301,956$2,301,9561
May 30, 20102737,850-68% 156,630$756,622$3,058,5782
Jun 6, 20102721,192-44% 177,822$423,628$3,482,2063

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 23, 20101314,437 14,437$345,755$345,7551

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services at a cost. For more information, please contact us at research@the-numbers.com.