Iceland Box Office for Get Hard (2015)

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Get Hard poster
Theatrical Performance (US$)
Iceland Box Office $77,827Details
Worldwide Box Office $111,711,453Details
Home Market Performance
North America DVD Sales $16,076,301 Details
North America Blu-ray Sales $5,927,446 Details
Total North America Video Sales $22,003,747
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Worldwide
  5. Full Financials
  6. Cast & Crew
  7. Trailer

Synopsis

When millionaire hedge fund manager James is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell to prep him for a life behind bars. But despite James' one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to "get hard" and, in process, discover how wrong they were about a lot of things-including each other.

Metrics

Movie Details

Production Budget:$40,000,000
Iceland Releases: March 27th, 2015 (Wide)
Video Release: June 9th, 2015 by Warner Home Video
MPAA Rating: R for pervasive crude and sexual content and language, some graphic nudity, and drug material.
(Rating bulletin 2346, 10/29/2014)
Running Time: 99 minutes
Keywords: White Collar Crime, Buddy Comedy, Prison, Bigotry, Falsely Accused, Intertitle
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gary Sanchez Productions, Warner Bros., RatPac Entertainment, Dune Entertainment
Production Countries: United States
Languages: English

Home Market Numbers: New Releases Suffer from a KISS of Death

August 26th, 2015

Scooby-Doo and KISS! Rock and Roll Mystery

The new releases for July 21st were WOW levels of bad with not a single first-run release to mention. This left holdovers on top of the combined DVD and Blu-ray chart for July 26th. The Longest Ride remained in first place with 288,000 units / $4.64 million for the week, giving it totals of 788,000 / $13.39 million after two weeks of release. It should have no trouble cracking 1 million units sold, which will keep the studio happy. More...

Home Market Numbers: Maggie Can't Wake Up the Box Office

July 26th, 2015

Maggie

There was not a single first run release among the new releases for July 7th, which meant Get Hard remained on top of the combined DVD and Blu-ray chart for July 12th. It sold an additional 268,000 units and generated $5.21 million for the week, giving it totals of 760,000 units / $13.75 million after two. More...

Get Hard Tops Soft Home Market

July 22nd, 2015

Get Hard

Only one of the new releases for June 30th was a really big seller on the DVD and Blu-ray chart for July 5th. That was Get Hard, which led the way with 503,000 units / $8.81 million during its first week of release. Its opening week Blu-ray share was 31%. This is lower than the market average, but not that bad for a comedy. More...

Home Market Numbers: Life's A Beach

July 14th, 2015

Teen Beach 2

The list of new releases for June 23rd was not good and the best DVD release, Teen Beach 2, wasn't even released on Blu-ray. This left holdovers on top of the DVD and Blu-ray chart for June 28th and The Kingsman: Secret Service claimed top spot with 198,000 units / $3.41 million units for the week for totals of 1.11 million units / $17.84 million after three weeks of release. More...

Home Market Releases for June 30th, 2015

June 30th, 2015

Kumiko, the Treasure Hunter

There's a short list this week, for two reasons. Firstly, there's not a lot of new releases worth mentioning. Secondly, I really have to concentrate on the July preview (look for that on the site tomorrow). The biggest release of the week is clearly Get Hard, but it was not the best. As for the best, there are two that jump out: Kumiko, the Treasure Hunter (Blu-ray) and The Decline Of Western Civilization Collection (DVD or Blu-ray). Both are top-notch picks, but I went with Kumiko, the Treasure Hunter. More...

Weekend Wrap-Up: Furious Races into Top Spot for the Year

April 14th, 2015

Furious 7 poster

It didn't take long for for Furious 7 to become the biggest hit of the year; in fact, it took just five days to top Cinderella. Over the weekend, it became the first film released in 2015 to reach the $200 million milestone and thanks to a better than expected hold, reached $250 million as well. Home finished well back in second place, while The Longest Ride managed third place. Overall, the box office fell 42% from last weekend down to $131 million, which is 6.3% lower than the same weekend last year. Furious 7 topped Captain America: The Winter Soldier, but Rio 2 and the other films of 2014 had better depth giving 2014 the win. 2015 is still ahead in the year-to-date comparison, up 4.1% at $2.85 billion to $2.74 billion. More...

Weekend Predictions: Longest Ride is a Long Shot for Top Spot

April 9th, 2015

The Longest Ride poster

There's only one wide release this week, The Longest Ride, but it has an approximately zero percent chance of earning first place. Unless Furious 7 falls about 80% and The Longest Ride beats expectations, it will be no where near top spot. In fact, The Longest Ride likely won't be able to score second place, finishing behind Home. As for this weekend last year, there were three wide releases, led by Rio 2, which earned second place with $39.33 million. The Longest Ride might not make that much in total. On the other hand, the sophomore stint for Furious 7 will top the sophomore stint for Captain America: The Winter Soldier. 2015 will be stronger on top, but that might not be enough to win in the year-over-year comparison. More...

Weekend Wrap-Up: Seven Does Furious Business

April 7th, 2015

Furious 7 poster

As expected, Furious 7 easily won the race for top spot on the weekend box office chart. However, it did so in an unexpectedly robust way, destroying a number of records along the way. This helped the overall box office grow 49% from last weekend to $224 million. More importantly, the overall box office was 34% more than the same weekend last year. Year-to-date, 2015 is now 3.1% above 2014's pace at $2.64 billion to $2.56 billion. Assuming Furious 7 has any legs at all, this lead will continue to grow next weekend. More...

Weekend Estimates: Furious 7 Blasts Off with $143.6 Million Weekend

April 5th, 2015

Furious 7 poster

After a massive $67.3 million on Friday, all eyes were on a $150 million weekend for Furious 7. It doesn’t look as though that is to be, with Universal projecting a weekend mark of $143,623,480 on Sunday morning. That’s the biggest April weekend of all time, and the biggest weekend outside the Summer or Thanksgiving holidays. It’s also the ninth-biggest weekend of all time, and, needless to say, franchise record. (Click here for a full list of records.) The studio will be delighted at its biggest weekend ever, and the industry as a whole will be looking forward to a lucrative Summer season with some optimism. More...

Weekend Predictions: Lucky Number Seven

April 3rd, 2015

Furious 7 poster

There's only one wide release this week, but it is expected to be a record-breaking debut. Furious 7 is widely expected to become the first film of 2015 to crack $100 million during its opening weekend. This would also give it the record for biggest April opening, topping the current record-owner, Captain America: The Winter Soldier. Additionally, Home should do well in a counter-programming role and that will also help the box office. This weekend last year was the weekend The Winter Soldier set the April record. Since nearly everyone thinks that record will fall and this year is expected to have better depth, 2015 should win in the year-over-year comparison with relative ease. More...

International Box Office: Cinderella Swaps Spots with Insurgent

April 2nd, 2015

Cinderella poster

Cinderella returned to first place after a week in second. It did so with $40.0 million in 53 markets for totals of $187.7 million internationally and $337.3 million worldwide. The film opened in a number of major markets, including the U.K., where it earned first place with $5.65 million in 554 theaters. The film took $3.8 million in France and $3.7 million in Australia, while Brazil was close behind with $3.4 million. The film's debut in Spain wasn't as strong at $2.1 million, but that was still the best result of the weekend and the third best opening of the year. Meanwhile in China, the film added $12.33 million over the full week for a total of $65.92 million after three. At this pace, the film will have no trouble getting to $400 million worldwide, which will be enough to cover its entire production budget and perhaps all of its P&A budget. More...

Contest: Hard Target, Easy Contest: Winning Announcement

April 1st, 2015

The winners of our Hard Target, Easy Contest contest were determined and the entrants with the closest predictions for Get Hard opening weekend were... More...

Per Theater Chart: Young and Healthy

April 1st, 2015

While We're Young poster

While We're Young has set a new record for 2015 earning the best per theater average for a film that opened in 2015 with an average of $56,922 in four theaters. The most negative thing you can say about this result was that it wasn't that unexpected, as several Noah Baumbach films have earned similar opening weekend per theaters averages. Up next was the first of two wide releases in the $10,000 club, Home, with an average of $14,053. The Salt of the Earth earned an average of $11,234 in four theaters. This is excellent for a documentary. The final film in the $10,000 club was the second wide release on this week's list, Get Hard, which pulled in an average of $10,647. More...

Weekend Wrap-Up: Home Run

March 31st, 2015

Home poster

After a couple of soft weeks at the box office, both new wide releases beat expectations. In fact, Home nearly doubled predictions. Get Hard also beat expectations, albeit by a smaller margin. Add in solid runs by the holdovers and the overall box office was very strong at $150 million. This is 19% higher than last week and 7.3% higher than the same weekend last year. We can thank Home entirely for this win. If it had merely matched predictions, 2015 would have lost the in the year-over-year comparisons. Year-to-date, 2015 is ahead of 2014 by a 2.0% margin at $2.37 billion to $2.32 billion. More...

Weekend Estimates: Home has Best Dreamworks Animation Debut in Six Years

March 29th, 2015

Home poster

DreamWorks Animation has been having a tough time of it recently. Aside from How to Train Your Dragon 2, their last three films, Penguins of Madagascar, Mr. Peabody & Sherman and Turbo were all financial failures, and, as an animation house, they are stuck with a business model that demands putting $100 million–$200 million into each film and hoping for a $500 million-plus global hit. That’s made doubly-difficult when you’re operating as a standalone entity and can’t fall back on the wider resources of the studio during hard times.

The opening weekend for Home, projected at $54 million, according to distributor Fox, is therefore very welcome news indeed. It marks the best opening by a non-sequel for the production house since Monsters vs. Aliens opened with $59.3 million on this weekend in 2009, and the third-best non-sequel debut in their history behind that film and Kung Fun Panda’s $60 million start in 2008. More...

Weekend Predictions: Will Hard Get to the Top?

March 26th, 2015

Get Hard poster

There is an actual race at the box office this weekend. This is rare, because there's usually one obvious number one film, as studios don't want to deal with competition. However, this week, both Get Hard and Home have a shot at first place with $30 million or so. Additionally, there are two other films, Insurgent and Cinderella, that are aiming to reach $20 million over the weekend. That's a lot of depth. There is one final film of note, It Follows, which is expanding semi-wide and could find a spot in the top five. This weekend last year, the box office was led by Noah with $43.72 million, while two other films, Divergent and Muppets Most Wanted earned more than $10 million. 2015 has better depth, but it won't be as strong at the top. I'm not sure which year will come out on top, but it should be close. More...

Contest: Hard Target, Easy Contest

March 19th, 2015

I'm not 100% sure which of next week's two wide releases will become the biggest hit. However, since family films tend to open slower and last longer, it seems likely that Get Hard will have a bigger opening than Home will. Because of that, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Get Hard.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize composed of The Double on Blu-ray, plus another previously reviewed DVD or Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, this time composed of two previously reviewed DVD or Blu-rays. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2015 Preview: March

March 1st, 2015

Cinderella poster

February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month. More...

Because some of our sources provide box office data in their local currency, while we use USD in the graph above and table below, exchange rate fluctuations can have effect on the data causing stronger increases or even decreases of the cumulative box office.

Weekend Box Office Performance

DateRankGross% ChangeScreensPer ScreenTotal GrossWeek
2015/04/03 3 $14,985   6 $2,498   $77,827 2
2015/04/10 3 $8,517 -43% 7 $1,217   $8,517 3

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 3/26/2015 $1,373,651 154 160 741 $4,569,707 7/7/2015
Austria 5/8/2015 $0 0 6 11 $299,148 7/1/2015
Bulgaria 4/10/2015 $21,122 36 36 36 $39,367 12/30/2018
Croatia 4/9/2015 $17,308 12 12 12 $17,308 6/26/2015
Germany 5/8/2015 $90,649 0 0 0 $220,089 8/22/2018
Iceland 3/27/2015 $0 0 7 13 $77,827 12/30/2018
Israel 3/26/2015 $0 0 17 17 $112,431 11/27/2018
Italy 7/1/2015 $83,611 0 84 84 $162,400 11/7/2018
Lebanon 3/26/2015 $0 0 9 9 $136,977 12/30/2018
Netherlands 5/8/2015 $196,141 51 51 202 $650,831 11/21/2018
New Zealand 3/26/2015 $0 0 6 8 $594,615 7/16/2015
North America 3/27/2015 $33,803,253 3,175 3,212 18,582 $90,411,453 12/12/2020
Singapore 3/26/2015 $0 0 21 31 $282,135 6/26/2015
Spain 6/12/2015 $41,767 50 50 120 $92,914 11/28/2018
United Arab Emirates 3/26/2015 $0 0 29 34 $151,877 12/30/2018
United Kingdom 3/27/2015 $2,141,416 0 403 741 $7,930,891 8/27/2018
 
Rest of World $5,961,483
 
Worldwide Total$111,711,453 12/12/2020

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Will Ferrell    James
Kevin Hart    Darnell

Supporting Cast

T.I. Tip Harris    Russell
Alison Brie    Alissa
Craig T. Nelson    Martin
Edwina Findley Dickerson    Rita
Ariana Neal    Makayla
Erick Chavarria    Cecelio
Paul Ben-Victor    Gayle
Jon Eyez    Big Mike
Nito Larioza    Jaoa
Dan Bakkedahl    Leo
Greg Germann    Peter Penny
Ron Funches    Jojo
Joshua Joseph Gillum    Rico
Chris Marroy    Trader
Katia Gomez    Rosa
James Moses Black    FBI Agent
Elliott Grey    Judge
Dana Toups    Vengeful Driver
Christopher Berry    Spider
Dustan Costine    Skinhead
Brian Oerly    Skinhead
Raeden Greer    Groupie
Melanie Hebert    Female TV Reporter
Leonard R. Butler    Cop
Shad Gaspard    Big Ass Guy
Jordan Salloum    T-Shirt Guy
Matt Walsh    Bathroom Stall Man
T.J. Jagodowski    Chris
Michael P. Sullivan*    Guy in Crowd
Richard Holden    Powerful Friend
Bill Martin Williams    Powerful Friend
Bill Jenkins    Powerful Friend
Candi Brooks    Alissa's Friend
Jackie Tuttle    Alissa's Friend
Mariana Vicente    Alissa's Friend
Jason Foster    Car Washer
Rick Lacour    Car Washer
Reginal Varice    Car Washer
Ian Casselberry    Car Washer
Glenn R. Wilder    Super Old Guy
Dominique Perry    Shonda
Michael Martin    Homeless Guy
Dave Davis    Cross Dresser

Cameos

John Mayer    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Etan Cohen    Director
Etan Cohen    Screenwriter
Jay Martel    Screenwriter
Ian Roberts    Screenwriter
Adam McKay    Story Creator
Jay Martel    Story Creator
Ian Roberts    Story Creator
Adam McKay    Producer
Will Ferrell    Producer
Chris Henchy    Producer
Ravi Mehta    Executive Producer
Kevin Messick    Executive Producer
Jessica Elbaum    Executive Producer
Steven Mnuchin    Executive Producer
Christophe Beck    Composer
Tim Suhrstedt    Director of Photography
Ahmed Maher    Production Designer
Mike Sale    Editor
Robert J. Dohrmann    Co-Producer
Gabe Hilfer    Music Supervisor
Shay Cunliffe    Costume Designer
Allison Jones    Casting Director
Robert J. Dohrmann    Unit Production Manager
Richard Cowan    Assistant Director
Scott August    Assistant Director
Brian Olds    Additional Editor
Kelly Curley    Art Director
Gene Serdena    Set Decorator
Dave Kelsey    Set Designer
David Wyman    Sound Mixer
Cate Hardman    Script Supervisor
Andree Fortier    Costume Supervisor
Steve Artmont    Make up
Carla Chao Brenholtz    Make up
Bridget M. Cook    Hairstylist
Donna Spahn-Jones    Hairstylist
Mikki Levi    Assistant Editor
Bart Breve    Assistant Editor
Liz Calandrello    Assistant Editor
Lindsay Tessier    Assistant Editor
Abigail Callahan    Post-Production Supervisor
Bruce Jones    Visual Effects Supervisor
Tammy Fearing    Sound Supervisor
George Anderson    Sound Designer
Phil Barrie    Sound Effects Editor
Lee Gilmore    Sound Effects Editor
Joe Schiff    Dialogue Editor
Larry Kemp    Dialogue Editor
Elmo Weber    Re-recording Mixer
Brad Sherman    Re-recording Mixer
Ronald Webb    Music Editor
Fernand Bos    Music Editor
Jake Monaco    Additional Music
Greg Hayes    Score Recordist
Casey Stone    Score Mixer
Steve Ritzi*    Stunt Coordinator
Lex D. Geddings    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.