When in Rome (2010)

When in Rome poster
Theatrical Performance
Domestic Box Office $32,680,633Details
International Box Office $11,116,304Details
Worldwide Box Office $43,796,937
Home Market Performance
Est. Domestic DVD Sales $10,964,597 Details
Est. Domestic Blu-ray Sales $1,286,974 Details
Total Est. Domestic Video Sales $12,251,571
Further financial details...

Metrics

Opening Weekend:$12,350,041 (37.8% of total gross)
Legs:2.65 (domestic box office/biggest weekend)
Domestic Share:74.6% (domestic box office/worldwide)
Theater counts:2,456 opening theaters/2,456 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $44,651,105

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: January 29th, 2010 (Wide) by Walt Disney
Video Release: June 15th, 2010 by Walt Disney Home Entertainment
MPAA Rating: PG-13 For some suggestive content
(Rating bulletin 2074 (Cert #45475), 6/17/2009)
Running Time: 91 minutes
Comparisons: vs. 13 Going On 30
Create your own comparison chart…
Keywords: Romance, Tween
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Touchstone Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 405 $5,274,591 Feb 12, 2010 17
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 240 $6,126,804 Feb 12, 2010 17
Super Bowl (All Movies, 3-Day) 142 $5,549,129 Feb 5, 2010 10
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 227 $7,947,426 Feb 5, 2010 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2010 3 $12,350,041   2,456 $5,029   $12,350,041 1
Feb 5, 2010 6 $5,549,129 -55% 2,456 $2,259   $20,944,734 2
Feb 12, 2010 10 $3,682,881 -34% 2,125 $1,733   $26,280,610 3
Feb 19, 2010 12 $1,737,917 -53% 1,627 $1,068   $29,344,987 4
Feb 26, 2010 15 $1,003,452 -42% 930 $1,079   $30,861,655 5
Mar 5, 2010 17 $575,254 -43% 504 $1,141   $31,720,305 6
Mar 12, 2010 26 $187,618 -67% 212 $885   $32,076,747 7
Mar 19, 2010 34 $81,322 -57% 120 $678   $32,254,622 8
Mar 26, 2010 29 $147,058 +81% 208 $707   $32,425,541 9
Apr 2, 2010 38 $78,082 -47% 143 $546   $32,578,915 10
Apr 9, 2010 44 $53,992 -31% 67 $806   $32,669,555 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 29, 2010 3 $4,347,214     2,456 $1,770   $4,347,214 1
Jan 30, 2010 3 $5,211,717 +20%   2,456 $2,122   $9,558,931 2
Jan 31, 2010 4 $2,791,110 -46%   2,456 $1,136   $12,350,041 3
Feb 1, 2010 3 $779,434 -72%   2,456 $317   $13,129,475 4
Feb 2, 2010 3 $872,247 +12%   2,456 $355   $14,001,722 5
Feb 3, 2010 3 $706,772 -19%   2,456 $288   $14,708,494 6
Feb 4, 2010 3 $687,111 -3%   2,456 $280   $15,395,605 7
Feb 5, 2010 5 $2,053,604 +199% -53% 2,456 $836   $17,449,209 8
Feb 6, 2010 6 $2,607,965 +27% -50% 2,456 $1,062   $20,057,174 9
Feb 7, 2010 6 $887,560 -66% -68% 2,456 $361   $20,944,734 10
Feb 8, 2010 7 $390,557 -56% -50% 2,456 $159   $21,335,291 11
Feb 9, 2010 6 $429,764 +10% -51% 2,456 $175   $21,765,055 12
Feb 10, 2010 6 $379,402 -12% -46% 2,456 $154   $22,144,457 13
Feb 11, 2010 6 $453,272 +19% -34% 2,456 $185   $22,597,729 14
Feb 12, 2010 10 $812,486 +79% -60% 2,125 $382   $23,410,215 15
Feb 13, 2010 11 $1,283,805 +58% -51% 2,125 $604   $24,694,020 16
Feb 14, 2010 10 $1,586,590 +24% +79% 2,125 $747   $26,280,610 17
Feb 15, 2010 10 $595,044 -62% +52% 2,125 $280   $26,875,654 18
Feb 16, 2010 10 $256,901 -57% -40% 2,125 $121   $27,132,555 19
Feb 17, 2010 11 $226,480 -12% -40% 2,125 $107   $27,359,035 20
Feb 18, 2010 10 $248,035 +10% -45% 2,125 $117   $27,607,070 21
Feb 19, 2010 11 $547,393 +121% -33% 1,627 $336   $28,154,463 22
Feb 20, 2010 12 $798,433 +46% -38% 1,627 $491   $28,952,896 23
Feb 21, 2010 12 $392,091 -51% -75% 1,627 $241   $29,344,987 24
Feb 22, 2010 12 $118,661 -70% -80% 1,627 $73   $29,463,648 25
Feb 23, 2010 12 $133,448 +12% -48% 1,627 $82   $29,597,096 26
Feb 24, 2010 12 $121,771 -9% -46% 1,627 $75   $29,718,867 27
Feb 25, 2010 12 $139,336 +14% -44% 1,627 $86   $29,858,203 28
Feb 26, 2010 - $311,997 +124% -43% 930 $335   $30,170,200 29
Feb 27, 2010 - $478,352 +53% -40% 930 $514   $30,648,552 30
Feb 28, 2010 - $213,103 -55% -46% 930 $229   $30,861,655 31
Mar 1, 2010 - $60,615 -72% -49% 930 $65   $30,922,270 32
Mar 2, 2010 - $78,833 +30% -41% 930 $85   $31,001,103 33
Mar 3, 2010 - $70,333 -11% -42% 930 $76   $31,071,436 34
Mar 4, 2010 - $73,615 +5% -47% 930 $79   $31,145,051 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2010 3 $15,395,605   2,456 $6,269   $15,395,605 1
Feb 5, 2010 6 $7,202,124 -53% 2,456 $2,932   $22,597,729 2
Feb 12, 2010 10 $5,009,341 -30% 2,125 $2,357   $27,607,070 3
Feb 19, 2010 12 $2,251,133 -55% 1,627 $1,384   $29,858,203 4
Feb 26, 2010 16 $1,286,848 -43% 930 $1,384   $31,145,051 5
Mar 5, 2010 17 $744,078 -42% 504 $1,476   $31,889,129 6
Mar 12, 2010 26 $284,171 -62% 212 $1,340   $32,173,300 7
Mar 19, 2010 39 $105,183 -63% 120 $877   $32,278,483 8
Mar 26, 2010 31 $222,350 +111% 208 $1,069   $32,500,833 9
Apr 2, 2010 38 $114,730 -48% 143 $802   $32,615,563 10
Apr 9, 2010 45 $65,070 -43% 67 $971   $32,680,633 11

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 20, 20104184,363 184,363$3,320,378$3,320,3781
Jun 27, 20101363,449-66% 247,812$982,825$4,303,2032

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 20, 20101318,947 18,947$433,126$433,1261

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Kristen Bell    Beth Harper

Supporting Cast

Josh Duhamel    Nick Beamon
Alexis Dziena    Joan
Jon Heder   
Will Arnett   
Anjelica Huston   
Danny DeVito   
Don Johnson   

Uncategorized

Dax Shepard   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mark Steven Johnson    Director

DVD Sales: Booking Top Spot on the Chart

June 29th, 2010

Few new releases reached the top 30 on the sales chart this week, but one of them, The Book of Eli, led the way with 789,000 units / $17.62 million in opening week consumer spending at retail. More...

DVD and Blu-ray Releases for June 15th, 2010

June 14th, 2010

As it usually this time of year, the selection of first run releases on the home market is rather weak, with only one certified hit: The Book of Eli. That's not to say there are not a lot of interesting releases, as we have many summer TV series hitting the home market ahead of their premieres. However, looking for the Pick of the Week we have to dig deep to find a mostly undiscovered gem: Mary & Max. Both the DVD and the Blu-ray are worth buying, but the latter is the better deal. More...

Featured Blu-ray / DVD Review: When in Rome

June 13th, 2010

When in Rome is a romantic comedy that opened in late January, which is not the best time of year to open this kind of film, nor is it the worst. January is a dumping ground for bad films, so any January release is going to have a stigma attached to it for that reason. However, it is close to Valentine's Day, so the romance aspect of the film could help it draw in moviegoers. The particular film opened in a respectable third place with a per theater average just over $5000, which again is respectable. But despite this, it collapsed during its sophomore stint and by the time Valentine's Day rolled around, it was no longer a real factor at the box office. Was this the result of direct competition? This is a possibility, since two high profile romances opened in the following two weeks. Or is this the result of deservedly bad word-of-mouth? More...

The Streak Ends in More Ways Than One

February 9th, 2010

In a shocking development, Avatar didn't win at the box office race over the weekend. Instead, the romantic drama Dear John, based on the Nicholas Sparks novel, took top spot. Unfortunately, while Dear John did much better than expected, the overall box office was still weak. Total box office was $114 million, which was 9% lower than last weekend and 26% lower than the same weekend last year. Year-to-date, 2010 has brought it $1.21 billion, which is 1.2% more than last year; however, for the first time admissions are down, by 0.8%. This is a troubling sign. More...

Any Oscar Bounce for Avatar?

February 4th, 2010

It appears Avatar will walk away with yet another victory at the box office and it appears likely that it will set yet another record in the process. There are some factors that make the box office potential of all films a little more fluid this weekend. This includes the Super Bowl, which should draw away a lot of potential ticket buyers. Secondly, the Oscar nominations should help Avatar and a few other holdovers still playing in multiplexes. Depending on which factor is greater, we could keep pace with last year, or the slump could continue. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

Weekend Estimates: Avatar Hits $2 Billion with Seventh Weekend Win

January 31st, 2010

Another weekend, another set of records for Avatar. In fact, there aren't many that it's left to break now, but it did reach one milestone that no movie has ever achieved before this weekend: $2 billion in global box office receipts. Its worldwide total now stands at an estimated $2.039 billion thanks to another big weekend both at home and abroad. In North America, it scored $30 million, according to Fox's Sunday estimates, to take it to $594.4 million in total. That will give it the biggest seventh weekend in history (see chart), and is down just 14% from last weekend. At this rate, it will overtake Titanic and become the top-grossing movie in North America on Tuesday or Wednesday this week. More...

The Unstoppable Avatar

January 28th, 2010

The consensus among box office trackers has Avatar remaining in top spot, again. The real question is whether or not the new releases will pull their weight and help 2010 stop its mini-slump. The best new release from last year was Taken, which didn't start like a movie destined to reach nearly $150 million, but it is unlikely either of the new releases will come that close to its nearly $25 million opening. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - October 2, 2008

October 2nd, 2008

This week's round of new casting information contains updates for Paper Man, Sherlock Holmes, Kung Fu Panda 2, and more! More...

Cast Updates - April 17, 2008

April 17th, 2008

This week's round of new casting information contains updates for Mardi Gras, The Uninvited, A Thousand Words, and more! More...

Cast Updates - April 4, 2008

April 4th, 2008

This week's round of new casting information contains updates for The Informant, The Surrogates, War, Inc., and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

New Movie Announcements, Stars and Directors - March 25, 2008

March 25th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$12,350,041 (37.8% of total gross)
Legs:2.65 (domestic box office/biggest weekend)
Domestic Share:74.6% (domestic box office/worldwide)
Theater counts:2,456 opening theaters/2,456 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $44,651,105

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Hulu:Hulu

Movie Details

Domestic Releases: January 29th, 2010 (Wide) by Walt Disney
Video Release: June 15th, 2010 by Walt Disney Home Entertainment
MPAA Rating: PG-13 For some suggestive content
(Rating bulletin 2074 (Cert #45475), 6/17/2009)
Running Time: 91 minutes
Comparisons: vs. 13 Going On 30
Create your own comparison chart…
Keywords: Romance, Tween
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Touchstone Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 3-Day, Inflation Adjusted) 405 $5,274,591 Feb 12, 2010 17
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 240 $6,126,804 Feb 12, 2010 17
Super Bowl (All Movies, 3-Day) 142 $5,549,129 Feb 5, 2010 10
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 227 $7,947,426 Feb 5, 2010 10

Leading Cast

Kristen Bell    Beth Harper

Supporting Cast

Josh Duhamel    Nick Beamon
Alexis Dziena    Joan
Jon Heder   
Will Arnett   
Anjelica Huston   
Danny DeVito   
Don Johnson   

Uncategorized

Dax Shepard   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mark Steven Johnson    Director

DVD Sales: Booking Top Spot on the Chart

June 29th, 2010

Few new releases reached the top 30 on the sales chart this week, but one of them, The Book of Eli, led the way with 789,000 units / $17.62 million in opening week consumer spending at retail. More...

DVD and Blu-ray Releases for June 15th, 2010

June 14th, 2010

As it usually this time of year, the selection of first run releases on the home market is rather weak, with only one certified hit: The Book of Eli. That's not to say there are not a lot of interesting releases, as we have many summer TV series hitting the home market ahead of their premieres. However, looking for the Pick of the Week we have to dig deep to find a mostly undiscovered gem: Mary & Max. Both the DVD and the Blu-ray are worth buying, but the latter is the better deal. More...

Featured Blu-ray / DVD Review: When in Rome

June 13th, 2010

When in Rome is a romantic comedy that opened in late January, which is not the best time of year to open this kind of film, nor is it the worst. January is a dumping ground for bad films, so any January release is going to have a stigma attached to it for that reason. However, it is close to Valentine's Day, so the romance aspect of the film could help it draw in moviegoers. The particular film opened in a respectable third place with a per theater average just over $5000, which again is respectable. But despite this, it collapsed during its sophomore stint and by the time Valentine's Day rolled around, it was no longer a real factor at the box office. Was this the result of direct competition? This is a possibility, since two high profile romances opened in the following two weeks. Or is this the result of deservedly bad word-of-mouth? More...

The Streak Ends in More Ways Than One

February 9th, 2010

In a shocking development, Avatar didn't win at the box office race over the weekend. Instead, the romantic drama Dear John, based on the Nicholas Sparks novel, took top spot. Unfortunately, while Dear John did much better than expected, the overall box office was still weak. Total box office was $114 million, which was 9% lower than last weekend and 26% lower than the same weekend last year. Year-to-date, 2010 has brought it $1.21 billion, which is 1.2% more than last year; however, for the first time admissions are down, by 0.8%. This is a troubling sign. More...

Any Oscar Bounce for Avatar?

February 4th, 2010

It appears Avatar will walk away with yet another victory at the box office and it appears likely that it will set yet another record in the process. There are some factors that make the box office potential of all films a little more fluid this weekend. This includes the Super Bowl, which should draw away a lot of potential ticket buyers. Secondly, the Oscar nominations should help Avatar and a few other holdovers still playing in multiplexes. Depending on which factor is greater, we could keep pace with last year, or the slump could continue. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

Weekend Estimates: Avatar Hits $2 Billion with Seventh Weekend Win

January 31st, 2010

Another weekend, another set of records for Avatar. In fact, there aren't many that it's left to break now, but it did reach one milestone that no movie has ever achieved before this weekend: $2 billion in global box office receipts. Its worldwide total now stands at an estimated $2.039 billion thanks to another big weekend both at home and abroad. In North America, it scored $30 million, according to Fox's Sunday estimates, to take it to $594.4 million in total. That will give it the biggest seventh weekend in history (see chart), and is down just 14% from last weekend. At this rate, it will overtake Titanic and become the top-grossing movie in North America on Tuesday or Wednesday this week. More...

The Unstoppable Avatar

January 28th, 2010

The consensus among box office trackers has Avatar remaining in top spot, again. The real question is whether or not the new releases will pull their weight and help 2010 stop its mini-slump. The best new release from last year was Taken, which didn't start like a movie destined to reach nearly $150 million, but it is unlikely either of the new releases will come that close to its nearly $25 million opening. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - October 2, 2008

October 2nd, 2008

This week's round of new casting information contains updates for Paper Man, Sherlock Holmes, Kung Fu Panda 2, and more! More...

Cast Updates - April 17, 2008

April 17th, 2008

This week's round of new casting information contains updates for Mardi Gras, The Uninvited, A Thousand Words, and more! More...

Cast Updates - April 4, 2008

April 4th, 2008

This week's round of new casting information contains updates for The Informant, The Surrogates, War, Inc., and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

New Movie Announcements, Stars and Directors - March 25, 2008

March 25th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2010 3 $12,350,041   2,456 $5,029   $12,350,041 1
Feb 5, 2010 6 $5,549,129 -55% 2,456 $2,259   $20,944,734 2
Feb 12, 2010 10 $3,682,881 -34% 2,125 $1,733   $26,280,610 3
Feb 19, 2010 12 $1,737,917 -53% 1,627 $1,068   $29,344,987 4
Feb 26, 2010 15 $1,003,452 -42% 930 $1,079   $30,861,655 5
Mar 5, 2010 17 $575,254 -43% 504 $1,141   $31,720,305 6
Mar 12, 2010 26 $187,618 -67% 212 $885   $32,076,747 7
Mar 19, 2010 34 $81,322 -57% 120 $678   $32,254,622 8
Mar 26, 2010 29 $147,058 +81% 208 $707   $32,425,541 9
Apr 2, 2010 38 $78,082 -47% 143 $546   $32,578,915 10
Apr 9, 2010 44 $53,992 -31% 67 $806   $32,669,555 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 29, 2010 3 $4,347,214     2,456 $1,770   $4,347,214 1
Jan 30, 2010 3 $5,211,717 +20%   2,456 $2,122   $9,558,931 2
Jan 31, 2010 4 $2,791,110 -46%   2,456 $1,136   $12,350,041 3
Feb 1, 2010 3 $779,434 -72%   2,456 $317   $13,129,475 4
Feb 2, 2010 3 $872,247 +12%   2,456 $355   $14,001,722 5
Feb 3, 2010 3 $706,772 -19%   2,456 $288   $14,708,494 6
Feb 4, 2010 3 $687,111 -3%   2,456 $280   $15,395,605 7
Feb 5, 2010 5 $2,053,604 +199% -53% 2,456 $836   $17,449,209 8
Feb 6, 2010 6 $2,607,965 +27% -50% 2,456 $1,062   $20,057,174 9
Feb 7, 2010 6 $887,560 -66% -68% 2,456 $361   $20,944,734 10
Feb 8, 2010 7 $390,557 -56% -50% 2,456 $159   $21,335,291 11
Feb 9, 2010 6 $429,764 +10% -51% 2,456 $175   $21,765,055 12
Feb 10, 2010 6 $379,402 -12% -46% 2,456 $154   $22,144,457 13
Feb 11, 2010 6 $453,272 +19% -34% 2,456 $185   $22,597,729 14
Feb 12, 2010 10 $812,486 +79% -60% 2,125 $382   $23,410,215 15
Feb 13, 2010 11 $1,283,805 +58% -51% 2,125 $604   $24,694,020 16
Feb 14, 2010 10 $1,586,590 +24% +79% 2,125 $747   $26,280,610 17
Feb 15, 2010 10 $595,044 -62% +52% 2,125 $280   $26,875,654 18
Feb 16, 2010 10 $256,901 -57% -40% 2,125 $121   $27,132,555 19
Feb 17, 2010 11 $226,480 -12% -40% 2,125 $107   $27,359,035 20
Feb 18, 2010 10 $248,035 +10% -45% 2,125 $117   $27,607,070 21
Feb 19, 2010 11 $547,393 +121% -33% 1,627 $336   $28,154,463 22
Feb 20, 2010 12 $798,433 +46% -38% 1,627 $491   $28,952,896 23
Feb 21, 2010 12 $392,091 -51% -75% 1,627 $241   $29,344,987 24
Feb 22, 2010 12 $118,661 -70% -80% 1,627 $73   $29,463,648 25
Feb 23, 2010 12 $133,448 +12% -48% 1,627 $82   $29,597,096 26
Feb 24, 2010 12 $121,771 -9% -46% 1,627 $75   $29,718,867 27
Feb 25, 2010 12 $139,336 +14% -44% 1,627 $86   $29,858,203 28
Feb 26, 2010 - $311,997 +124% -43% 930 $335   $30,170,200 29
Feb 27, 2010 - $478,352 +53% -40% 930 $514   $30,648,552 30
Feb 28, 2010 - $213,103 -55% -46% 930 $229   $30,861,655 31
Mar 1, 2010 - $60,615 -72% -49% 930 $65   $30,922,270 32
Mar 2, 2010 - $78,833 +30% -41% 930 $85   $31,001,103 33
Mar 3, 2010 - $70,333 -11% -42% 930 $76   $31,071,436 34
Mar 4, 2010 - $73,615 +5% -47% 930 $79   $31,145,051 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2010 3 $15,395,605   2,456 $6,269   $15,395,605 1
Feb 5, 2010 6 $7,202,124 -53% 2,456 $2,932   $22,597,729 2
Feb 12, 2010 10 $5,009,341 -30% 2,125 $2,357   $27,607,070 3
Feb 19, 2010 12 $2,251,133 -55% 1,627 $1,384   $29,858,203 4
Feb 26, 2010 16 $1,286,848 -43% 930 $1,384   $31,145,051 5
Mar 5, 2010 17 $744,078 -42% 504 $1,476   $31,889,129 6
Mar 12, 2010 26 $284,171 -62% 212 $1,340   $32,173,300 7
Mar 19, 2010 39 $105,183 -63% 120 $877   $32,278,483 8
Mar 26, 2010 31 $222,350 +111% 208 $1,069   $32,500,833 9
Apr 2, 2010 38 $114,730 -48% 143 $802   $32,615,563 10
Apr 9, 2010 45 $65,070 -43% 67 $971   $32,680,633 11

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 20, 20104184,363 184,363$3,320,378$3,320,3781
Jun 27, 20101363,449-66% 247,812$982,825$4,303,2032

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 20, 20101318,947 18,947$433,126$433,1261

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.