Thursday Night Previews: Dragon Punches its Way to the Top with $200,000
August 25, 2017
Three films open wide this weekend, but only two of them started out with midnight shows. Birth of the Dragon did the best with $200,000 in 1,350 theaters. It is not a shock that this film did the best Thursday night, as it is the only film with a target audience likely to rush out to see the movie. That said, this is a weak result. The $200,000 preview is so low that it is hard to find a comparison to judge it by. The average so far this summer has been a 10 multiplier, which would put the film on pace for a $2 million debut. That’s obviously not good, but it is also close to our predictions. Hopefully it will top the average, but with reviews that are only 25% positive, that’s could be asking too much.
All Saints only managed $70,000 in previews. This film will have a better multiplier than Birth of the Dragon’s multiplier, but it would need a 50 times multiplier to match our predictions. That’s not going to happen. It would need a 25 times multiplier to avoid the Mendoza line. That’s more plausible, but it would still take a minor miracle to get there.
Leap! appears to not held previews last night.
- Leap! Comparisons
- All Saints Comparisons
- Birth of the Dragon Comparisons
Filed under: Midnight Previews, Birth of the Dragon, Ballerina, All Saints