Thursday Night Previews: Blade Runs up a $4 million Tab
October 6, 2017
Blade Runner 2049 pulled in $4 million in previews on Thursday night. Unfortunately, there’s not a lot of comparisons we can make here. The record holder for October is Gravity, but it opened in 2013, before previews were a major thing, so we can’t compare its $1.4 million in previews. Even The Martian’s $2.5 million previews isn’t a great comparison. We can say this is a good omen and a $50 million opening is a little more likely than it was yesterday. The reviews and its word-of-mouth should certainly help out, but it likely won’t be enough to break any records.
The Mountain Between Us was well back with $400,000 during previews, which is below expecations. Its reviews have recovered a bit and are now at 51% positive, so perhaps it will top $10 million during its opening weekend.
My Little Pony: The Movie also had previews last night, earning $290,000. Its reviews are surprisingly strong at 70% positive, while family films tend to have much better legs, as most of its target audience had to go to school on Friday. $12 million is a solid target to aim for this weekend.
- Blade Runner 2049 Comparisons
- The Mountain Between Us Comparisons
- My Little Pony: The Movie Comparisons
Filed under: Midnight Previews, The Mountain Between Us, Blade Runner 2049, My Little Pony: The Movie