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Thursday Night Previews: Mixed Results for New Releases

January 12th, 2018

The Post

The Post led the way during previews with $775,000. Dramas aimed at a more mature target audience tend to not do as well in previews as most other films, so this is a good sign. Additionally, the film’s reviews are right on the border of award-worthy, so the word of mouth should be strong. This is right in line with our prediction, so I’m happy with this result.

The Commuter was right behind with $700,000 during its previews. Mixed reviews and a tired premise won’t help, but it might still top our $12 million prediction.

Paddington 2 earned $325,000 during previews. This might not seem like a lot, but the original earned just $175,000 during its previews. Add in reviews that are 99% positive and the word-of-mouth should be amazing over the weekend.

Proud Mary didn’t hold previews, while its early reviews are the weakest of the weekend. None of this is good news.

- Paddington 2 Comparisons
- The Post Comparisons
- The Commuter Comparisons
- Free Fire Comparisons

Filed under: Midnight Box Office, Thursday Night Box Office, The Commuter, Proud Mary, The Post, Paddington 2