Weekend Wrap-Up: Incredible Doesn’t Even Begin to Describe It

June 18, 2018

Incredibles 2

Incredibles 2 became the first potential monster hit since Infinity War to beat tracking numbers, opening with a mind-numbing $182.69 million. It is hard to describe how amazing this opening is. It has rewritten the record book when it comes to animated films and it gives Disney the top three openings of 2018 and four of the top five. This is twice as much as the rest of the box office earned over the entire weekend. There were other new releases this week, with Tag doing fine. Its $14.95 million opening is nothing special, but it should break even sometime on the home market. SuperFly, on the other hand, was a disappointment. The overall box office grew by 126% from last weekend, with Incredibles 2 earning about 50% more than the entire box office pulled in last weekend. The film was just shy of the same weekend last year, while the overall box office rose by 43%. Year-to-date, 2018 continues to have a lead over 2017, and it has grown to a commanding lead of 6.6% or $340 million at $5.44 billion to $5.10 billion. Granted, we are barely halfway through the year, but 2018 is in a great position to break the all-time yearly box office record.

Incredibles 2 opened with $182.69 million and there are not enough adjectives to truly get across how impressive this is. It’s the biggest opening for an animated film, the biggest opening for a PG-rated film, and the eighth biggest weekend of all time. It took The Incredibles nearly three weeks to earn the same amount the sequel earned in three days. The film also has the best reviews in the top ten and an A plus from CinemaScore, so it should have strong legs. It will have to deal with Hotel Transylvania 3: Summer Vacation in a little under a month, but by then, the film could have $500 million domestically and over $1 billion worldwide.

Ocean’s 8 fell a little more than anticipated, but still earned second place with $18.97 million over the weekend for a two week total of $78.59 million. It is on pace for $110 million to $120 million domestically, which is enough to break even sometime during the film’s home market run.

Tag opened in third place with $14.95 million over the weekend, which is fine for a movie that cost $28 million to make. I don’t expect long legs, not with mixed reviews and a B plus from CinemaScore. It will need to earn about $100 million worldwide to break even during its initial push into the home market, but even if it doesn’t quite get there, it should break even sooner rather than later.

Solo: A Star Wars Story earned $10.01 million during its fourth week of release, giving it a running tally of $193.77 million. It should remain in the top five next weekend cracking $200 million in the process. Not to sound like a broken record, but this would be a fine result, had the film not needed $75 million to $100 million in reshoots.

Deadpool 2 rounded out the top five with $8.68 million over the weekend for a total of $294.56 million after a month of release. This is likely enough to cover its entire production budget and more than half of its advertising budget.

SuperFly opened in sixth place with $6.87 million over the weekend for a total opening of $9.01 million. This isn’t a bad opening for a film that cost $16 million to make, but it would need really long legs or a surprisingly strong international run to break even during its initial push into the home market. The film earned mixed reviews and a B plus from CinemaScore, so I don’t think its legs will be good, but they shouldn’t be terrible either. Perhaps it will become a bigger hit on streaming services, like Netflix, where it will eventually break even.

Looking in on the sophomore class, Hereditary fell 50% to $6.86 million over the weekend for a two-week total of $27.02 million. This is great for a horror film, especially one that only managed a D plus from CinemaScore. On the other hand, Hotel Artemis fell 69% to just $1.01 million over the weekend for a total of $5.82 million after ten days of release. Its theater average is just $438, which means Jurassic World: Fallen Kingdom will steal most of its theaters this Friday.

One last note, Infinity War reached fourth place on the All-time domestic chart, overtaking Titanic very early in the weekend.

- Weekend Box Office Chart

- Incredibles 2 Comparisons
- Tag Comparisons
- SuperFly Comparisons

Filed under: Weekend Wrap-up, Avengers: Infinity War, Incredibles 2, Solo: A Star Wars Story, Jurassic World: Fallen Kingdom, Deadpool 2, Ocean’s 8, Tag, Hereditary, Superfly, Hotel Artemis