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Tag (2018)

Theatrical Performance
Domestic Box Office $51,540,262Details
International Box Office $15,094,498Details
Worldwide Box Office $66,634,760
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


For one month every year, five highly competitive friends hit the ground running in a no-holds-barred game of tag they’ve been playing since the first grade—risking their necks, their jobs and their relationships to take each other down with the battle cry: “You’re It!” This year, the game coincides with the wedding of their only undefeated player, which should finally make him an easy target. But he knows they’re coming…and he’s ready.


Latest Ranking on Cumulative Box Office Lists

Movie Details

Production Budget:$28,000,000
Domestic Releases: June 15th, 2018 (Wide) by Warner Bros.
International Releases: June 15th, 2018 (Wide) (Australia)
June 15th, 2018 (Wide), released as Máš ji! (Czech Republic)
June 15th, 2018 (Wide) (New Zealand)
June 15th, 2018 (Wide), released as Taguj! (Slovakia)
June 15th, 2018 (Wide) (United Arab Emirates)
... Show all releases
MPAA Rating: R for language throughout, crude sexual content, drug use and brief nudity.
(Rating bulletin 2526 (Cert #51581), 5/9/2018)
Running Time: 100 minutes
Comparisons: vs. Uncle Drew
Create your own comparison chart…
Keywords: Delayed Adulthood, Ensemble, Miscellaneous Sports, Wedding Day, Wedding Day Disasters
Source:Based on Factual Book/Article
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: New Line Cinema, Broken Road
Production Countries: United States

Ranking on other Records and Milestones

Days In
Fastest to $50m 1,192 $50,041,957 Jul 6, 2018 28

Lead Ensemble Members

   Hogan “Hoagie” Malloy
   Randy “Chili” Cilliano
   Kevin Sable
   Bob Callahan
   Jerry Pierce

Supporting Cast

Annabelle Wallis    Rebecca Crosby
Isla Fisher    Anna Malloy
Rashida Jones    Cheryl Deakins
Leslie Bibb    Susan Rollins
Nora Dunn    Linda Malloy
Lil Rel Howery    Reggie
Steve Berg    Lou Seibert
Indiana Sifuentes    Mexican Jerry
Trayce Malachi    Young Boy in Mall
Jock McKissic    Security Guard at Mall
Thomas Middleditch    Dave
Al Mitchell    AA Member
Kate Kneeland    Wedding Caterer
Vince Pisani    Wedding Planner
Kurt Yue    Doctor Yuen
Brayden Benson    Jerry 9-years old
Tyler Crumley    Chili 9-years old
Legend Williams    Sable 9-years old
Braxton Bjerken    Hoagie 9-years old
Braxton Alexander    Callahan 9-years old
Th’yana Star    Cheryl 9-years old
Maxwell Ross    Jerry 18-years old
Xavion Shelton    Sable 18-years old
Jaren Lewison    Hoagie 18-years old
Elijah Marcano    Callahan 18-years old
Kella Raines    Cheryl 18-years old
Kevin Moody    Chili 18-years old
Jim Esposito    Martin-Neighbor
Loren Lott    Sable’s Girlfriend
Andrew Tran    Boy Attacker

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Rob McKittrick    Screenwriter
Mark G. Steilen    Screenwriter
Mark G. Steilen    Screen Story by
Russell Adams    Story based on the Wall Street Journal Article entitled “It Takes Planning, Caution to Avoid Being It” by
Todd Garner    Producer
Mark G. Steilen    Producer
Richard Brener    Executive Producer
Walter Hamada    Executive Producer
Dave Neustradter    Executive Producer
Hans Ritter    Executive Producer
Josh Crockett    Editor
Germaine Franco    Composer
Larry Blanford    Director of Photography
Eric Linden    Stunt Coordinator
Jayson Dumenigo    Stunt Coordinator
Gabe Hilfer    Music Supervisor
Sean Robins    Co-Producer
Denise Wingate    Costume Designer
Rich Delia    Casting Director
Will Greenfield    Unit Production Manager
Jeffrey Wetzel    First Assistant Director
Ben White    Second Assistant Director
Priscilla Elliott    Art Director
Helen Britten    Set Decorator
Matthew Nicolay    Sound Mixer
Sara Romilly    Post-Production Supervisor
Dan DiPrima    Music Editor
Louie Schultz    Music Editor
Mark Mangini    Supervising Sound Editor
Kevin O'Connell    Re-recording Mixer
Mark Mangini    Re-recording Mixer
Dave McMoyler    Supervising Dialogue/ADR Editor
Gregory Hedgepath    Sound Effects Editor
Ezra Dweck    Sound Effects Editor
Charlie Campagna    Sound Effects Editor
Jeffrey A. Pitts    Sound Effects Editor
Frederick H. Stahly    Dialogue Editor
Shane Hayes    Dialogue Editor
Jack Heeren    Foley Mixer
Don White    Foley Mixer
Kevin Schultz    Foley Mixer
Andrew Ullman    Location Manager
Melissa Yount    Script Supervisor
Kate Samhat    Costume Supervisor
Kimberly Jones    Make up
Mi Young    Make up
Shunika Terry    Hairstylist
Elizabeth Robinson    Hairstylist
Yolande Thame    Set Designer
Russell William Tyrrell    Special Effects Supervisor
Dean Tyrrell    Special Effects Coordinator
Chris LeDoux    Visual Effects Supervisor
Wes Dorough    Visual Effects Producer
David Boucher    Score Recordist
Alvin Wee    Score Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend Predictions: Putting a Hit out on the Box Office

June 28th, 2018

Sicario: Day of the Soldado

After two monster hits in a row, the weekend crashes back down to Earth. Neither Sicario: Day of the Soldado nor Uncle Drew are expected to do much at the box office, but they are expected to open with similar amounts and there’s no consensus which film will do better, so at least there’s something to talk about. This weekend last year, Despicable Me 3 opened with $72.43 million. We will be relying almost entirely on holdovers to win in the year-over-year comparison. I think we’ve got an excellent shot of doing that by a significant margin. More...

Weekend Wrap-Up: Jurassic World and Incredibles Combine for Biggest June Weekend

June 26th, 2018

Jurassic World: Fallen Kingdom

Jurassic World: Fallen Kingdom beat expectations with $148.02 million over the weekend, but it wasn’t the only monster hit in theaters. Incredibles 2 added $80.35 million during its second weekend of release, which helped the overall box office become the biggest June weekend of all time. The overall box office rose just 2.3%, but that was enough to break the record with $277 million. This is also 98% higher than the same weekend last year. 2018 has had a string of hits that have dominated their 2017 counterparts, even if they missed expectations, so it is no surprise that 2018 has a lead over 2017 in the year-over-year comparison. However, that lead is surprisingly larger. It has grown to 9.1% or $490 million at $5.85 billion to $5.36 billion. No year has started as fast as 2018 has, and even its estimated ticket sales are the best in the 2010s. More...

Weekend Estimates: Fallen Starts Out on Top

June 24th, 2018

Jurassic World: Fallen Kingdom

Sequels usually start faster but fall quicker, when compared to their predecessor. However, no one expected Jurassic World: Fallen Kingdom to follow suit. In fact, many thought it would collapse. That wasn’t the case, as Fallen Kingdom opened with $150 million over the weekend. Granted, this is nearly 30% lower than Jurassic World’s opening weekend, but it could have been much worse. On the downside, its reviews are almost exactly 50% positive, which suggests weak legs. It did earn an A minus from CinemaScore, so audiences did like the film more than critics did, so we have mixed signals about what the movie will do going forward. Internationally, the film added $106.7 million over the weekend for a three-week total of $561.5 million. This includes a $12.3 million debut in Mexico. More...

Weekend Predictions: Can Dinosaurs Stomp the Competition?

June 21st, 2018

Jurassic World: Fallen Kingdom

Jurassic World: Fallen Kingdom is the only wide release of the week and it was expected to dominate the box office. That was until Incredibles 2 broke records last weekend. Furthermore, Fallen Kingdom’s reviews have fallen below the overall positive level. Now there might be a race at the box office, at least on the daily charts. Meanwhile, this weekend last year, Transformers: The Last Knight missed expectations with just $45 million over the weekend and $70 million in five days. Fallen Kingdom had better earn $45 million on Friday alone, or it is in serious trouble. More...

Weekend Wrap-Up: Incredible Doesn’t Even Begin to Describe It

June 18th, 2018

Incredibles 2

Incredibles 2 became the first potential monster hit since Infinity War to beat tracking numbers, opening with a mind-numbing $182.69 million. It is hard to describe how amazing this opening is. It has rewritten the record book when it comes to animated films and it gives Disney the top three openings of 2018 and four of the top five. This is twice as much as the rest of the box office earned over the entire weekend. There were other new releases this week, with Tag doing fine. Its $14.95 million opening is nothing special, but it should break even sometime on the home market. SuperFly, on the other hand, was a disappointment. The overall box office grew by 126% from last weekend, with Incredibles 2 earning about 50% more than the entire box office pulled in last weekend. The film was just shy of the same weekend last year, while the overall box office rose by 43%. Year-to-date, 2018 continues to have a lead over 2017, and it has grown to a commanding lead of 6.6% or $340 million at $5.44 billion to $5.10 billion. Granted, we are barely halfway through the year, but 2018 is in a great position to break the all-time yearly box office record. More...

Weekend Estimates: $180 million Opening is Beyond Incredible

June 17th, 2018

Incredibles 2

Incredibles 2 was widely expected to dominate the box office over the weekend, but after the two previous potential monster hits missed high expectations, I thought it was wise to be a little more pessimistic. I was wrong. Incredibles 2 opened with an estimated $180 million. This is not only the best opening for a Pixar film, and an animated film in general, it is the 8th biggest opening weekend of all time. (It could slip a little in tomorrow’s final numbers, putting it in 9th place behind Captain America: Civil War.) The film is already the 50th biggest animated hit of all time and unless its legs are shorter than expected, it will quickly race to the top of that chart. Speaking of legs, Incredibles 2 has the best reviews in the top ten and earned a stunning A plus from CinemaScore. To be frank, perhaps stunning isn’t the right word. Perhaps “expected” is a better term, as Pixar has earned 7 A plus ratings out of its 20 films and has never once slipped below an A minus. Internationally, the film opened in second place with $51.5 million in 25 markets and earned a Pixar-best opening in Mexico ($12.3 million) and Argentina ($3.0 million). In fact, it was outstanding in all of Latin America. It is also the fasting opening Pixar film in Australia with $7.7 million, while it managed the studio’s second biggest opening in Russia with $5.4 million. Granted, the film is not doing as well internationally as it is domestically; however, it is still on pace for $1 billion worldwide, so there’s no way the studio isn’t celebrating this opening. More...

Friday Estimates: Incredibles Smashes Animated Records

June 16th, 2018

Incredibles 2

Incredibles 2 opened with $71.55 million on Friday. To put this in perspective, it is already the biggest digital animation of 2018 and even if it doesn’t sell a single ticket on Saturday and Sunday, this would still be the fifth biggest opening weekend for a Pixar film and the 13th biggest opening for an animated film. Assuming its 93% positive reviews and its A plus from CinemaScore help its legs, it could top Solo: A Star Wars Story’s running tally by the end of the weekend. On the other hand, an opening weekend of $180 million seems like a solid goal after an opening day like this and that will put it on pace for over $500 million domestically. More...

Thursday Night Previews: Incredibles Doubles Dory’s Record with $18.5 million

June 15th, 2018

Incredibles 2

Incredibles 2 earned $18.5 million on preview night, which is double the previous record for an animated film of $9.2 million held by Finding Dory. However, and this is massively important, we’ve seen a number of really impressive previews turn into disappointing opening weekends, so I think it is wise to wait until Friday’s full numbers are in before we get excited about the movie’s weekend results. Even with 93% positive reviews, it could still be front-loaded and it might not necessarily break Dory’s and Pixar’s opening weekend record of $135.06 million. Normally I would be really enthusiastic about this result, but recent events have made it clear that being more cautious is better. More...

Weekend Predictions: How Incredible can the Incredibles Open?

June 14th, 2018

Incredibles 2

Incredibles 2 leads a group of three wide releases coming out in theaters this week. It should open with more than the rest of the box office combined. Tag is a film that many will find a little unbelievable, even though it is based on real-life events. Its reviews suggest a moderate opening, but nothing too special. The buzz surrounding SuperFly is really quiet, but it is being aimed at its target audience in a much more focused ad campaign, which makes judging said campaign’s effectiveness more difficult. Ocean’s 8 should have no trouble earning second place, while it could avoid falling 50%. Meanwhile, this weekend last year, Cars 3 opened with $53.69 million, while Wonder Woman added $41.27 million over the same weekend. I would be shocked if Incredibles 2 doesn’t open with more than those two films earned combined. 2018 should win in the year-over-year comparison with relative ease. More...

Tag Trailer

June 6th, 2018

Comedy starring Ed Helms, Jake Johnson, Hannibal Buress, Jon Hamm, and Jeremy Renner opens June 15 ... Full Movie Details. More...

2018 Preview: June

June 1st, 2018

Incredibles 2

This May was an odd month, as Avengers: Infinity War opened on the last weekend of April, rather than the first weekend of May. This meant May started out slowly, but Deadpool 2 and Solo: A Star Wars Story did well enough to give 2018 a healthy lead over 2017. Looking forward, there are two potential monster hits this month, Incredibles 2 and Jurassic World: Fallen Kingdom, and another $100 million hit, Ocean’s 8. Last June, there were four $100 million hits, led by Wonder Woman, which pulled in over $400 million. I think 2018 and 2017 will be an even match at the top, so 2018 will have to rely on depth to improve upon its lead over 2017. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2018/06/15 3 $14,947,396   3,382 $4,420   $14,947,396 1
2018/06/22 4 $8,251,230 -45% 3,382 $2,440   $30,418,775 2
2018/06/29 6 $5,880,731 -29% 3,176 $1,852   $41,133,539 3
2018/07/06 8 $3,029,790 -48% 2,157 $1,405   $48,255,471 4
2018/07/13 12 $1,291,301 -57% 982 $1,315   $51,333,258 5

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2018/06/15 3 $5,428,514   3,382 $1,605   $5,428,514 1
2018/06/16 3 $4,950,235 -9% 3,382 $1,464   $10,378,749 2
2018/06/17 3 $4,568,647 -8% 3,382 $1,351   $14,947,396 3
2018/06/18 3 $1,819,816 -60% 3,382 $538   $16,767,212 4
2018/06/19 3 $2,303,071 +27% 3,382 $681   $19,070,283 5
2018/06/20 3 $1,674,212 -27% 3,382 $495   $20,744,495 6
2018/06/21 3 $1,423,050 -15% 3,382 $421   $22,167,545 7
2018/06/22 4 $2,444,485 +72% 3,382 $723   $24,612,030 8
2018/06/23 4 $3,322,073 +36% 3,382 $982   $27,934,103 9
2018/06/24 4 $2,484,672 -25% 3,382 $735   $30,418,775 10
2018/06/25 4 $1,087,109 -56% 3,382 $321   $31,505,884 11
2018/06/26 4 $1,507,869 +39% 3,382 $446   $33,013,753 12
2018/06/27 4 $1,171,111 -22% 3,382 $346   $34,184,864 13
2018/06/28 4 $1,067,944 -9% 3,382 $316   $35,252,808 14
2018/06/29 6 $1,731,370 +62% 3,176 $545   $36,984,178 15
2018/06/30 6 $2,265,506 +31% 3,176 $713   $39,249,684 16
2018/07/01 6 $1,883,855 -17% 3,176 $593   $41,133,539 17
2018/07/02 6 $995,117 -47% 3,176 $313   $42,128,656 18
2018/07/03 6 $1,215,327 +22% 3,176 $383   $43,343,983 19
2018/07/04 7 $1,201,586 -1% 3,176 $378   $44,545,569 20
2018/07/05 7 $680,112 -43% 3,176 $214   $45,225,681 21
2018/07/06 8 $969,210 +43% 2,157 $449   $46,194,891 22
2018/07/07 8 $1,195,598 +23% 2,157 $554   $47,390,489 23
2018/07/08 8 $864,982 -28% 2,157 $401   $48,255,471 24
2018/07/09 8 $432,215 -50% 2,157 $200   $48,687,686 25
2018/07/10 8 $593,851 +37% 2,157 $275   $49,281,537 26
2018/07/11 8 $452,113 -24% 2,157 $210   $49,733,650 27
2018/07/12 9 $308,307 -32% 2,157 $143   $50,041,957 28
2018/07/13 12 $379,761 +23% 982 $387   $50,421,718 29
2018/07/14 12 $538,547 +42% 982 $548   $50,960,265 30
2018/07/15 13 $372,993 -31% 982 $380   $51,333,258 31
2018/07/16 12 $207,004 -45% 982 $211   $51,540,262 32

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2018/06/15 3 $22,167,545   3,382 $6,555   $22,167,545 1
2018/06/22 4 $13,085,263 -41% 3,382 $3,869   $35,252,808 2
2018/06/29 7 $9,972,873 -24% 3,176 $3,140   $45,225,681 3
2018/07/06 8 $4,816,276 -52% 2,157 $2,233   $50,041,957 4

Box Office Summary Per Territory

Territory Release
Box Office
Argentina 6/29/2018 $72,241 0 0 0 $108,526 7/16/2018
Australia 6/15/2018 $833,244 266 266 891 $2,487,630 7/16/2018
Bulgaria 6/29/2018 $19,247 0 0 0 $48,561 7/10/2018
Czech Republic 6/15/2018 $54,441 85 85 155 $166,247 7/5/2018
Italy 7/5/2018 $165,699 0 0 0 $296,469 7/16/2018
Lithuania 6/29/2018 $24,712 114 114 114 $26,346 7/5/2018
Netherlands 6/29/2018 $261,837 99 99 99 $997,000 7/16/2018
New Zealand 6/15/2018 $179,951 63 63 250 $430,176 7/9/2018
Poland 7/6/2018 $149,924 0 0 0 $149,924 7/13/2018
Russia (CIS) 6/29/2018 $1,030,011 1293 1293 2583 $2,400,000 7/16/2018
Slovakia 6/15/2018 $40,014 67 67 111 $98,115 7/5/2018
Taiwan 6/22/2018 $355,000 0 0 0 $1,000,000 7/16/2018
Turkey 6/29/2018 $64,597 208 208 396 $140,226 7/11/2018
United Arab Emirates 6/15/2018 $255,000 62 62 62 $591,000 7/3/2018
United Kingdom 6/29/2018 $627,389 446 453 899 $1,800,000 7/16/2018
Rest of World $4,354,278
International Total$15,094,498 7/16/2018

International Cumulative Box Office Records

Worldwide Cumulative Box Office Records

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at