Thursday Night Previews: Dumbo Doesn’t Fly High During Previews

March 29, 2019

Dumbo

Dumbo earned $2.6 million during its previews, which is on the low end of expectations. It is just a fraction of the $16.3 million Beauty and the Beast managed in 2017. Additionally, this film’s reviews are the weaker and this could also affect its legs. On the other hand, Beauty and the Beast had such massive buzz is was destined to be more front-loaded that Dumbo will be. I still think Dumbo will miss our $58 million prediction, but I don’t think it will be as bad as this number first makes it appear.

Unplanned will finally break Pure Flix’s nearly two-year long slump after earning $700,000 in previews last night. This isn’t too far off from low-end expectations for its full opening day.

On the other hand, Hotel Mumbai matched expectations, more or less, with $250,000 during previews. The film has the best reviews of the weekend and should top $2 million over the weekend as expected.

The Beach Bum only managed $175,000 putting it on pace for less than $2 million over the weekend. The film is still going to be one of Neon’s bigger box office hits, but that’s not saying much for the new company.

- Dumbo Comparisons

Filed under: Midnight Previews, Dumbo, The Beach Bum, Hotel Mumbai, Unplanned