October continued 2018’s phenomenal box office run, for the most part. There were a couple of films that missed expectations by $10 million or more, but on the other hand, Vemon and Halloween were smash hits and are now the first and second biggest October debuts of all time. Furthermore, 2018’s lead over 2017 is, as I’m writing this, just shy of $1 billion and if 2018 can maintain this lead, it will be one of the biggest year-over-year increases of all time. It won’t. The fun times end now. Why is that? Last November was amazing. There were only eight wide releases, but six of them earned more than $100 million. Three of those hit $200 million, including Thor: Ragnarok, which earned over $300 million. This year, there are a lot more movies opening in November, but it is a case of quantity over quality. No movie is expected to come close to $300 million and it would take a bit of luck just to have five $100 million hits. The film I’m looking forward to the most is Ralph Breaks the Internet, while it, Dr. Seuss’ The Grinch, and Fantastic Beasts: The Crimes of Grindelwald are all aiming for $200 million this month. Fortunately, even if 2018 is behind 2017’s pace by around $300 million, 2018 has built up such a large lead that it should still go into December with an insurmountable lead at the box office.
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July did reasonably well, thanks mostly to The Secret Life of Pets, which will top $300 million shortly and could earn double its nearest competitor when all is said and done. That said, there were also a quartet of $100 million hits as well, so the month had good depth as well. August isn’t as lucky. There is one film that is expected to earn $100 million during its opening weekend, Suicide Squad, and one more that is expected to reach $100 million in total, Pete’s Dragon. There could be a surprise hit among the rest of the releases, (my long shot with a shot is Sausage Party) but for the most part, the rest of the wide releases would be happy with just $50 million at the box office. Last August was a disaster and Straight Outta Compton was the only hit of the month. Unless Suicide Squad bombs compared to expectations, 2016 will come out ahead in the year-over-year comparison.
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