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Market Charts > 2012

Domestic Theatrical Market Summary for 2012

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Note: The Box Office figures are adjusted for inflation.

Total Box Office Gross: $11,041,694,212
Tickets Sold: 1,387,147,146
Average Ticket Price: $7.96

Top Grossing Movies of 2012

RankMovieRelease
Date
DistributorGenreMPAA2012 GrossTickets Sold
1 The Avengers May 4 Walt Disney Action PG-13 $623,279,547 78,301,450
2 The Dark Knight Rises Jul 20 Warner Bros. Action PG-13 $448,139,099 56,298,881
3 The Hunger Games Mar 23 Lionsgate Thriller/Suspense PG-13 $408,010,692 51,257,624
4 Skyfall Nov 9 Sony Pictures Action PG-13 $296,804,366 37,286,980
5 The Twilight Saga: Breaking Dawn, Part 2 Nov 16 Lionsgate Drama PG-13 $289,133,356 36,323,285
6 The Hobbit: An Unexpected Journey Dec 14 Warner Bros. Adventure PG-13 $263,834,893 33,145,087
7 The Amazing Spider-Man Jul 3 Sony Pictures Adventure PG-13 $262,030,663 32,918,425
8 Brave Jun 22 Walt Disney Adventure PG $237,277,071 29,808,677
9 Ted Jun 29 Universal Adventure R $218,665,740 27,470,570
10 Madagascar 3: Europe's Most Wanted Jun 8 Paramount Pictures Adventure PG $216,391,482 27,184,859
See complete chart

Biggest Weekends of 2012

RankDateMovieWeekend
Revenue
TheatersDistributorGenre
1 May 4, 2012 Marvel's The Avengers $207,438,708 4,349 Walt Disney Action
2 Jul 20, 2012 The Dark Knight Rises $160,887,295 4,404 Warner Bros. Action
3 Mar 23, 2012 The Hunger Games $152,535,747 4,137 Lionsgate Thriller/Suspense
4 Nov 16, 2012 The Twilight Saga: Breaking Dawn, Part 2 $141,067,634 4,070 Lionsgate Drama
5 May 11, 2012 Marvel's The Avengers $103,052,274 4,349 Walt Disney Action
6 Nov 9, 2012 Skyfall $88,364,714 3,505 Sony Pictures Action
7 Dec 14, 2012 The Hobbit: An Unexpected Journey $84,617,303 4,045 Warner Bros. Adventure
8 Mar 2, 2012 Dr. Seuss' The Lorax $70,217,070 3,729 Universal Adventure
9 Jun 22, 2012 Brave $66,323,594 4,164 Walt Disney Adventure
10 Jul 27, 2012 The Dark Knight Rises $62,101,451 4,404 Warner Bros. Action

Weekend Breakdown Domestic Box Office for 2012

Weekend No. 1 Movie Weeks in
Release
No. 1
Box
Office
Combined
Weekend
Box Office
No. 1 /
Combined
Dec 30, 2011 Mission: Impossible—Ghost Protocol 3 $29,421,879 $154,808,896 19%
Jan 6, 2012 The Devil Inside New $33,732,515 $139,430,068 24%
Jan 13, 2012 Contraband New $24,349,815 $132,228,888 18%
Jan 20, 2012 Underworld: Awakening New $25,306,725 $133,297,363 19%
Jan 27, 2012 The Grey New $19,665,101 $125,121,624 16%
Feb 3, 2012 Chronicle New $22,004,098 $115,087,156 19%
Feb 10, 2012 The Vow New $41,202,458 $191,874,749 21%
Feb 17, 2012 Safe House 2 $23,641,575 $160,857,019 15%
Feb 24, 2012 Act of Valor New $24,476,632 $133,812,931 18%
Mar 2, 2012 Doctor Seuss' The Lorax New $70,217,070 $168,378,892 42%
Mar 9, 2012 Doctor Seuss' The Lorax 2 $38,846,020 $136,437,998 28%
Mar 16, 2012 21 Jump Street New $36,302,612 $110,560,670 33%
Mar 23, 2012 The Hunger Games New $152,535,747 $213,698,715 71%
Mar 30, 2012 The Hunger Games 2 $58,551,063 $147,972,490 40%
Apr 6, 2012 The Hunger Games 3 $33,111,557 $122,722,213 27%
Apr 13, 2012 The Hunger Games 4 $21,096,824 $114,595,881 18%
Apr 20, 2012 Think Like a Man New $33,636,303 $135,162,690 25%
Apr 27, 2012 Think Like a Man 2 $17,604,141 $110,261,470 16%
May 4, 2012 The Avengers New $207,438,708 $257,958,677 80%
May 11, 2012 The Avengers 2 $103,052,274 $170,829,197 60%
May 18, 2012 The Avengers 3 $55,644,102 $142,593,301 39%
May 25, 2012 Men in Black 3 New $54,592,779 $152,273,741 36%
Jun 1, 2012 Snow White and the Huntsman New $56,217,700 $142,341,601 39%
Jun 8, 2012 Madagascar 3: Europe's Most Wanted New $60,316,738 $181,614,044 33%
Jun 15, 2012 Madagascar 3: Europe's Most Wanted 2 $34,055,474 $130,063,405 26%
Jun 22, 2012 Brave New $66,323,594 $164,732,354 40%
Jun 29, 2012 Ted New $54,415,205 $209,918,278 26%
Jul 6, 2012 The Amazing Spider-Man New $62,004,688 $196,209,093 32%
Jul 13, 2012 Ice Age: Continental Drift New $46,629,259 $165,276,318 28%
Jul 20, 2012 The Dark Knight Rises New $160,887,295 $231,492,416 70%
Jul 27, 2012 The Dark Knight Rises 2 $62,101,451 $134,394,854 46%
Aug 3, 2012 The Dark Knight Rises 3 $35,737,330 $122,881,414 29%
Aug 10, 2012 The Bourne Legacy New $38,142,825 $142,368,462 27%
Aug 17, 2012 The Expendables 2 New $28,591,370 $139,096,037 21%
Aug 24, 2012 The Expendables 2 2 $13,423,579 $97,566,283 14%
Aug 31, 2012 The Possession New $17,732,480 $103,425,224 17%
Sep 7, 2012 The Possession 2 $9,317,472 $67,492,545 14%
Sep 14, 2012 Resident Evil: Retribution New $21,052,227 $86,391,617 24%
Sep 21, 2012 End of Watch New $13,152,683 $90,715,365 14%
Sep 28, 2012 Hotel Transylvania New $42,522,194 $119,266,507 36%
Oct 5, 2012 Taken 2 New $49,514,769 $141,996,106 35%
Oct 12, 2012 Taken 2 2 $21,873,127 $129,263,253 17%
Oct 19, 2012 Paranormal Activity 4 New $29,003,866 $128,725,014 23%
Oct 26, 2012 Argo 3 $12,085,059 $93,221,645 13%
Nov 2, 2012 Wreck-It Ralph New $49,038,712 $138,187,338 35%
Nov 9, 2012 Skyfall New $88,364,714 $173,403,518 51%
Nov 16, 2012 The Twilight Saga: Breaking Dawn, Part 2 New $141,067,634 $249,274,034 57%
Nov 23, 2012 The Twilight Saga: Breaking Dawn, Part 2 2 $43,641,448 $207,625,859 21%
Nov 30, 2012 The Twilight Saga: Breaking Dawn, Part 2 3 $17,416,362 $114,273,352 15%
Dec 7, 2012 Skyfall 5 $10,780,201 $80,463,056 13%
Dec 14, 2012 The Hobbit: An Unexpected Journey New $84,617,303 $139,240,812 61%
Dec 21, 2012 The Hobbit: An Unexpected Journey 2 $36,888,365 $109,555,288 34%
Dec 28, 2012 The Hobbit: An Unexpected Journey 3 $31,926,068 $180,542,656 18%

The highest values in the column(s) No. 1 Box Office, Combined Weekend Box Office, No. 1 / Combined are shown in bold.

The lowest values in the column(s) No. 1 Box Office, Combined Weekend Box Office, No. 1 / Combined are shown underlined.

Market Share for Each Distributor in 2012

RankDistributorMovies2012 GrossTicketsShare
1 Sony Pictures 26 $1,796,852,200 225,735,189 16.27%
2 Warner Bros. 28 $1,678,908,887 210,918,188 15.21%
3 Walt Disney 18 $1,600,678,745 201,090,284 14.50%
4 Universal 17 $1,368,500,098 171,922,114 12.39%
5 Lionsgate 24 $1,266,972,113 159,167,338 11.47%
6 20th Century Fox 19 $1,030,117,301 129,411,713 9.33%
7 Paramount Pictures 22 $933,804,998 117,312,174 8.46%
8 Weinstein Co. 21 $304,362,650 38,236,505 2.76%
9 Relativity 6 $202,357,616 25,421,808 1.83%
10 Open Road 7 $194,695,120 24,459,182 1.76%
See complete chart

Market Share for Each Genre in 2012

RankGenreMovies2012 GrossTicketsShare
1 Adventure 47 $3,298,451,461 414,378,301 29.87%
2 Action 47 $2,219,810,902 278,870,690 20.10%
3 Drama 226 $1,670,554,390 209,868,526 15.13%
4 Thriller/Suspense 63 $1,534,268,158 192,747,226 13.90%
5 Comedy 94 $1,050,654,625 131,991,738 9.52%
6 Romantic Comedy 30 $340,166,389 42,734,457 3.08%
7 Horror 33 $308,863,451 38,801,926 2.80%
8 Musical 6 $254,706,613 31,998,314 2.31%
9 Documentary 149 $132,287,117 16,618,915 1.20%
10 Western 2 $106,297,399 13,353,944 0.96%
See complete chart

Market Share for Each MPAA Rating in 2012

RankMPAA RatingMovies2012 GrossTicketsShare
1 PG-13 144 $5,990,050,594 752,518,847 54.25%
2 R 225 $3,038,846,084 381,764,468 27.52%
3 PG 65 $2,177,886,164 273,603,761 19.72%
4 G 15 $301,458,825 37,871,704 2.73%
5 Not Rated 288 $61,421,377 7,716,108 0.56%
6 NC-17 2 $2,193,846 275,608 0.02%
See complete chart

Market Share for Each Type of Source Material in 2012

RankSource MaterialMovies2012 GrossTicketsShare
1 Original Screenplay 374 $4,322,830,107 543,068,915 39.15%
2 Based on Fiction Book/Short Story 86 $3,271,680,021 411,015,037 29.63%
3 Based on Comic/Graphic Novel 9 $1,552,336,597 195,017,157 14.06%
4 Based on Factual Book/Article 18 $395,042,208 49,628,409 3.58%
5 Based on Real Life Events 174 $381,177,190 47,886,500 3.45%
6 Based on TV 10 $330,647,797 41,538,663 2.99%
7 Based on Folk Tale/Legend/Fairytale 4 $304,589,023 38,264,951 2.76%
8 Remake 14 $195,232,982 24,526,749 1.77%
9 Based on Game 3 $125,109,150 15,717,228 1.13%
10 Spin-Off 2 $57,777,372 7,258,463 0.52%
See complete chart

Market Share for Each Production Method in 2012

RankProduction MethodMovies2012 GrossTicketsShare
1 Live Action 677 $7,933,128,287 996,623,819 71.85%
2 Animation/Live Action 11 $1,523,950,051 191,451,007 13.80%
3 Digital Animation 15 $1,352,983,826 169,972,834 12.25%
4 Stop-Motion Animation 4 $122,052,828 15,333,268 1.11%
5 Hand Animation 8 $101,496,843 12,750,856 0.92%
6 Multiple Production Methods 1 $1,702,415 213,871 0.02%
See complete chart

Market Share for Each Creative Type in 2012

RankCreative TypeMovies2012 GrossTicketsShare
1 Contemporary Fiction 347 $3,903,019,575 490,328,918 35.35%
2 Fantasy 53 $1,949,641,088 244,929,758 17.66%
3 Kids Fiction 25 $1,363,680,034 171,316,575 12.35%
4 Super Hero 4 $1,333,551,220 167,531,558 12.08%
5 Science Fiction 37 $1,138,225,536 142,993,139 10.31%
6 Historical Fiction 70 $892,846,484 112,166,607 8.09%
7 Dramatization 27 $267,929,055 33,659,415 2.43%
8 Factual 151 $157,815,601 19,826,010 1.43%
9 Multiple Creative Types 2 $28,605,657 3,593,675 0.26%
See complete chart

Our Theatrical Market pages are based on the Domestic Theatrical Market performance only. The Domestic Market is defined as the North American movie territory (consisting of the United States, Canada, Puerto Rico and Guam).

The yearly amounts on our Theatrical Market pages are based on box office years. Each box office year starts on the first Monday of the year, so the previous year ends on the Sunday before the first Monday. For example, the "2017 box office year" started on January 2, 2017 so the "2016 box office year" ended on Sunday, January 1, 2017.

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