Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression—except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji Jailbreak. Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.
Next weekend could be one of the closest races we’ve seen all year. I can almost guarantee Atomic Blonde will have better previews and will top the chart on Friday; however, The Emoji Movie is just as likely to win on Saturday and that could be enough to win overall. It is literally a coin toss to pick the target film in this week’s box office prediction contest and Atomic Blonde won that toss. In order to win, one must simply predict the opening three-day weekend box office number for Atomic Blonde.
Whoever comes the closest to predicting the film’s opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Girls: Season Six on Blu-ray.
Whoever comes the closest to predicting the film’s opening 3-day weekend box office (Friday to Sunday), without going under, will win a Frankenprise consisting of one TV on DVD release.
Finally, we will be choosing an entrant from the group of people who haven’t won, or haven’t won recently, and they will also win a Frankenprize, as described above.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don’t delay!
I hate it when the first of the month lands on a Saturday. By the time this story goes live, we will still have almost no box office data for Despicable Me 3, so we won’t know if June ended on a positive note. Fortunately, Wonder Woman beat expectations and might end up as the biggest hit of the summer, at least for a little while. July begins with Spider-Man: Homecoming, which should make at least $300 million and is the last film being released this summer that has a shot at being a $400 million hit domestically. It is very likely that nothing else this month will come within $100 million of that movie, so that could help its legs. There are a few potential $100 million hits, including War for the Planet of the Apes, Dunkirk, and a couple of other long shots. Last July had a similar feel with The Secret Life of Pets topping the list with well over $300 million, while there were five other $100 million hits. This July would have to beat expectations substantially to match this performance. I’m not confident 2017 will be able to maintain its pace at the box office. I’m worried at least one big film will struggled and 2017 will end the month behind 2016’s pace.
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