I’m Not Ashamed (2016)

I’m Not Ashamed
Theatrical Performance
Domestic Box Office $2,082,980Details
Home Market Performance
Est. Domestic DVD Sales $3,347,211 Details
Est. Domestic Blu-ray Sales $659,816 Details
Total Est. Domestic Video Sales $4,007,027
Further financial details...

Synopsis

“I’ve always been drawn to hands. I think it’s because it’s the way we touch people,” Columbine High School student Rachel Joy Scott wrote in her journal. “If one person could go out of their way to show compassion, it could start a chain reaction.” Growing up, Rachel knew the love of God, but she wasn’t always ready to receive it. At times her faith was on fire… and at other times it was at odds with her everyday life. As she wrote in her journal: “I don't understand why having a walk with God is so hard for me. I'm so weak. At school, with friends, at work.” Having reached a breaking point when her relationship with a non-believing boyfriend ended, Rachel found inspiration from her “big brother”—a former homeless teen she helped lead to Christ. After praying, “Father, use my life to touch the world and let your light shine through me,” her renewed commitment to Jesus played out compassionately and powerfully at her high school … and around the world.

Metrics

Opening Weekend:$927,161 (44.5% of total gross)
Legs:2.25 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 1.4 times production budget)
Theater counts:505 opening theaters/516 max. theaters, 2.5 weeks average run per theater
Infl. Adj. Dom. BO $2,595,889

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 7,801-7,900) 7,881 $2,082,980
All Time Worldwide Box Office (Rank 12,701-12,800) 12,798 $2,082,980
All Time Domestic Highest Grossing Limited Release Movies (Rank 1,001-1,100) 1,084 $2,082,980

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: October 21st, 2016 (Limited) by Pure Flix Entertainment
Video Release: January 10th, 2017 by Pure Flix
MPAA Rating: PG-13 for thematic material, teen drinking and smoking, disturbing violent content and some suggestive situations.
(Rating bulletin 2433 (Cert #50546), 7/13/2016)
Running Time: 112 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: 1990s, Mass Shooting, Inspired by a True Story, Faith-Based Film
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Pure Flix, Visible Pictures
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 21, 2016 15 $927,161   505 $1,836   $927,161 1
Oct 28, 2016 19 $450,982 -51% 516 $874   $1,638,966 2
Nov 4, 2016 33 $110,147 -76% 131 $841   $1,950,026 3
Nov 11, 2016 43 $47,674 -57% 85 $561   $2,041,654 4
Nov 18, 2016 55 $12,175 -74% 22 $553   $2,074,648 5
Nov 25, 2016 83 $1,169 -90% 7 $167   $2,080,932 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 21, 2016 14 $331,924     505 $657   $331,924 1
Oct 22, 2016 - $331,278 n/c   505 $656   $663,202 2
Oct 23, 2016 14 $263,959 -20%   505 $523   $927,161 3
Oct 24, 2016 - $57,946 -78%   505 $115   $985,107 4
Oct 25, 2016 - $77,860 +34%   505 $154   $1,062,967 5
Oct 26, 2016 - $63,205 -19%   505 $125   $1,126,172 6
Oct 27, 2016 - $61,812 -2%   505 $122   $1,187,984 7
Oct 28, 2016 - $127,406 +106% -62% 516 $247   $1,315,390 8
Oct 29, 2016 - $182,441 +43% -45% 516 $354   $1,497,831 9
Oct 30, 2016 - $141,135 -23% -47% 516 $274   $1,638,966 10
Oct 31, 2016 - $54,936 -61% -5% 516 $106   $1,693,902 11
Nov 1, 2016 - $56,035 +2% -28% 516 $109   $1,749,937 12
Nov 2, 2016 - $50,808 -9% -20% 516 $98   $1,800,745 13
Nov 3, 2016 - $39,134 -23% -37% 516 $76   $1,839,879 14
Nov 4, 2016 - $29,139 -26% -77% 131 $222   $1,869,018 15
Nov 5, 2016 - $45,969 +58% -75% 131 $351   $1,914,987 16
Nov 6, 2016 - $35,039 -24% -75% 131 $267   $1,950,026 17
Nov 7, 2016 - $10,082 -71% -82% 131 $77   $1,960,108 18
Nov 8, 2016 - $15,271 +51% -73% 131 $117   $1,975,379 19
Nov 9, 2016 - $8,444 -45% -83% 131 $64   $1,983,823 20
Nov 10, 2016 - $10,157 +20% -74% 131 $78   $1,993,980 21
Nov 11, 2016 - $15,997 +57% -45% 85 $188   $2,009,977 22
Nov 12, 2016 - $18,295 +14% -60% 85 $215   $2,028,272 23
Nov 13, 2016 - $13,382 -27% -62% 85 $157   $2,041,654 24
Nov 14, 2016 - $5,607 -58% -44% 85 $66   $2,047,261 25
Nov 15, 2016 - $5,986 +7% -61% 85 $70   $2,053,247 26
Nov 16, 2016 - $5,858 -2% -31% 85 $69   $2,059,105 27
Nov 17, 2016 - $3,368 -43% -67% 85 $40   $2,062,473 28
Nov 18, 2016 - $2,908 -14% -82% 22 $132   $2,065,381 29
Nov 19, 2016 - $5,616 +93% -69% 22 $255   $2,070,997 30
Nov 20, 2016 - $3,651 -35% -73% 22 $166   $2,074,648 31
Nov 21, 2016 - $1,369 -63% -76% 22 $62   $2,076,017 32
Nov 22, 2016 - $2,555 +87% -57% 22 $116   $2,078,572 33
Nov 23, 2016 - $577 -77% -90% 22 $26   $2,079,149 34
Nov 24, 2016 - $614 +6% -82% 22 $28   $2,079,763 35
Nov 25, 2016 - $349 -43% -88% 7 $50   $2,080,112 36
Nov 26, 2016 - $329 -6% -94% 7 $47   $2,080,441 37
Nov 27, 2016 - $491 +49% -87% 7 $70   $2,080,932 38
Nov 28, 2016 - $68 -86% -95% 7 $10   $2,081,000 39
Nov 29, 2016 - $1,138 +1,574% -55% 7 $163   $2,082,138 40
Nov 30, 2016 - $696 -39% +21% 7 $99   $2,082,834 41
Dec 1, 2016 - $146 -79% -76% 7 $21   $2,082,980 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 21, 2016 16 $1,187,984   505 $2,352   $1,187,984 1
Oct 28, 2016 19 $651,895 -45% 516 $1,263   $1,839,879 2
Nov 4, 2016 33 $154,101 -76% 131 $1,176   $1,993,980 3
Nov 11, 2016 46 $68,493 -56% 85 $806   $2,062,473 4
Nov 18, 2016 61 $17,290 -75% 22 $786   $2,079,763 5
Nov 25, 2016 76 $3,217 -81% 7 $460   $2,082,980 6

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 29, 20171523,425 23,425$363,088$363,0883
Feb 19, 20172514,511 58,294$217,085$998,5266
Feb 26, 20172412,753-12% 71,047$190,785$1,189,3117

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Masey McLain    Rachel Joy Scott

Supporting Cast

Ben Davies    Nathan Ballard
Sadie Robertson    Charity
Korie Robertson    Aunt Bea
Bella Robertson    Anna
Jaci Velasquez    Mrs. Diaz
Jennifer O'Neill    Linda
Terri Minton    Beth Nimmo
Cameron McKendry    Alex Dickerson
Victoria Staley    Madison

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Brian Baugh    Director
Bodie Thoene    Screenwriter
Kari Redmond    Screenwriter
Robin Hanley    Screenwriter
Philipa Booyens    Screenwriter
Chuck Howard    Producer
Brad Allen    Producer
Martin Michael    Producer
Nise Davies    Producer
Benny Proffitt    Executive Producer
Beth Nimmo    Executive Producer
Bodie Thoene    Co-Executive Producer
Robin Hanley    Co-Executive Producer
John Matysiak    Director of Photography
Christian Snell    Production Designer
Chris Witt    Editor
Nise Davies    Casting Director
Vanessa Gonzalez    Costume Designer
Chuck Howard    Composer

Home Market Releases for January 24th, 2017

January 23rd, 2017

The Handmaiden

It’s not a particularly good week for top-notch releases. There are only three contenders for Pick of the Week, one of which doesn’t come out till next week. I was able to review Pinocchio a week early. The others are a classic from the 1970s, The Man Who Fell To Earth on Blu-ray Combo Pack, and an import from South Korea, The Handmaiden on DVD. Even though The Handmaiden is only coming out on DVD, it is still the best and is this week’s Pick of the Week. More...

Home Market Releases for January 10th, 2017

January 9th, 2017

His Girl Friday

There’s a lull in the quality and quantity of releases on the home market, one that will continue until the holiday releases start coming out. That’s not to say there are no releases worth picking up. Under the Shadow is an amazing horror film and the DVD is a Contender for Pick of the Week. However, the winner of that honor is The Criterion Collection release for His Girl Friday oni Blu-ray. More...

Theater Averages: It’s a Long Walk to the Top with $57,065

November 16th, 2016

Billy Lynn’s Long Halftime Walk

Billy Lynn’s Long Halftime Walk earned first place on the theater average chart over the weekend earning an average of $57,065 in two theaters. That’s the good news. The bad news is its reviews suggest poor word of mouth and difficulty expanding wide this coming weekend. Elle opened in second place with an average of $25,467, also in two theaters. Loving remained in the $10,000 club for the second weekend with an average of $11,149 in 46 theaters. It still has room to grow. Doctor Strange was right behind with an average of $11,069. The final film in the $10,000 was the biggest new release of the week, Arrival, which earned an average of $10,390. More...

Theater Averages: Moonlight Remains Full earning an average of $23,614

November 2nd, 2016

Moonlight

Moonlight remained in top spot with an average of $23,614 in 36 theaters. The film has already reached $1 million and it has room to grow. Additionally, its reviews are Oscar-worthy, so its Awards Season buzz should really start to grow. The only other film in the $10,000 club was Gimme Danger, which earned an average of $14,908 in three theaters. More...

Weekend Wrap-Up: Madea puts out Inferno’s Fire earning $17.22 million

November 1st, 2016

Tyler Perry’s Boo! A Madea Halloween

Halloween helped boost Tyler Perry’s Boo! A Madea Halloween’s numbers over the weekend allowing it to earn first place with $17.22 million. This was much better than the $14.86 million Inferno opened with. While Halloween didn’t happen until Monday, the holiday still had a negative effect on the box office, as it fell 29% to just $88 million. That’s worse than anticipated. Compared to the same weekend last year, 2016 was better by 17%, but it’s hard to spin this as a real victory. Year-to-date, 2016’s lead over 2015 barely budged at $9.06 billion to $8.69 billion. That said, if 2016 can just maintain this lead till Rogue One debuts, then we should have at least some growth at the end of the year. More...

Weekend Wrap-up: Madea Treats Herself to $28.50 Million

October 25th, 2016

Tyler Perry’s Boo! A Madea Halloween

2016 finally has a real reason to celebrate this weekend. Not every film topped expectations, but the top did enough to overcome any weakness at the bottom. The biggest hit of the week was Tyler Perry’s Boo! A Madea Halloween, which beat expectations with $28.50 million. Jack Reacher: Never Go Back had to settle for second place with $22.87 million, which is still better than most were predicting. Ouija: Origin of Evil did well for a movie that cost just $9 million to make, but the less said about the other two new releases, the better. Overall, the box office rose 26% from last week, reaching $124 million. More importantly, the box office was 18% higher than the same weekend last year. Year-to-date, 2016 extended its lead over 2015 at $8.93 billion to $8.53 billion. Having a $400 million cushion this late in the year is good news, even with The Force Awakens looming in the future. More...

Weekend Estimates: Jack Reacher No Match for Madea

October 23rd, 2016

Tyler Perry’s Boo! A Madea Halloween

Hollywood has a habit of underestimating Tyler Perry. When Diary of a Mad Black Woman opened back in 2005, it was expected to struggle to make the top 10, and yet finished top of the chart with a $21.9 million weekend. More than eleven years later, he, or perhaps more accurately, Madea, continues to defy tracking models and rack up wins at the box office, with Boo! A Madea Halloween set to top this weekend’s chart with a projected $27.6 million. That’s nearly $5 million better than the debut of Jack Reacher: Never Go Back, which Paramount has coming in at $23 million. More...

Friday Estimates: Madea Scares the Competition with $9.4 million

October 22nd, 2016

Tyler Perry’s Boo! A Madea Halloween

Tyler Perry’s Boo! A Madea Halloween beat expectations on Friday to earn first place at the box office with with $9.4 million. I was a little more bullish than most, but even I didn’t think it would finish in first place on Friday. This is not quite as much as Madea’s Big Happy Family made on its opening day in 2011, but it is enough to put the film on pace for $25 million. Its reviews have risen to 33% positive, which isn’t bad for a Madea movie, while it earned an A from CinemaScore, so the fans are clearly happy with the film. More...

Thursday Night Previews: Jack Reaches $1.33 million during Previews

October 21st, 2016

Jack Reacher: Never Go Back

Jack Reacher: Never Go Back pulled in $1.33 million during previews, which is approximately inline with expectations. It is just a hair below the $1.35 million The Accountant earned last week. However, The Accountant also earned significantly better reviews than Never Go Back is earning and that will likely hurt its legs. That said, we predicted $21 million and that seems safe at the moment. More...

Weekend Predictions: Will Reacher Reach the Top?

October 20th, 2016

Ouija: Origin of Evil

It is a busy week as far as wide releases are concerned, although not as busy as we thought it would be at the beginning of the month, as I’m Not Ashamed has dropped to “select cities”. It still has a shot at the top ten, but a slim shot. The biggest release of the week is Jack Reacher: Never Go Back, as it is opening in an estimated 3,800 theaters. However, the buzz is weak and its reviews won’t help either. It will likely struggle to top $20 million. This gives Tyler Perry’s Boo! A Madea Halloween a shot at first place. The best new release of the week is Ouija: Origin of Evil. One would hope a horror film earning 80% positive reviews ten days before Halloween would at least have a shot at first place. We’ll see. Finally there’s Keeping Up with the Joneses. It’s bad and that’s all I need to say about that. There is good news. This weekend last year was a disaster. The biggest wide release was The Last Witch Hunter and it earned less than $11 million. The biggest film was The Martian, which earned under $16 million. We could have two films top $20 million, so 2016 should end the slump it has been in. More...

2016 Preview: October

October 1st, 2016

The Girl on the Train

September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

“I’ve always been drawn to hands. I think it’s because it’s the way we touch people,” Columbine High School student Rachel Joy Scott wrote in her journal. “If one person could go out of their way to show compassion, it could start a chain reaction.” Growing up, Rachel knew the love of God, but she wasn’t always ready to receive it. At times her faith was on fire… and at other times it was at odds with her everyday life. As she wrote in her journal: “I don't understand why having a walk with God is so hard for me. I'm so weak. At school, with friends, at work.” Having reached a breaking point when her relationship with a non-believing boyfriend ended, Rachel found inspiration from her “big brother”—a former homeless teen she helped lead to Christ. After praying, “Father, use my life to touch the world and let your light shine through me,” her renewed commitment to Jesus played out compassionately and powerfully at her high school … and around the world.

Metrics

Opening Weekend:$927,161 (44.5% of total gross)
Legs:2.25 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 1.4 times production budget)
Theater counts:505 opening theaters/516 max. theaters, 2.5 weeks average run per theater
Infl. Adj. Dom. BO $2,595,889

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 7,801-7,900) 7,881 $2,082,980
All Time Worldwide Box Office (Rank 12,701-12,800) 12,798 $2,082,980
All Time Domestic Highest Grossing Limited Release Movies (Rank 1,001-1,100) 1,084 $2,082,980

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: October 21st, 2016 (Limited) by Pure Flix Entertainment
Video Release: January 10th, 2017 by Pure Flix
MPAA Rating: PG-13 for thematic material, teen drinking and smoking, disturbing violent content and some suggestive situations.
(Rating bulletin 2433 (Cert #50546), 7/13/2016)
Running Time: 112 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: 1990s, Mass Shooting, Inspired by a True Story, Faith-Based Film
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Pure Flix, Visible Pictures
Production Countries: United States
Languages: English

Leading Cast

Masey McLain    Rachel Joy Scott

Supporting Cast

Ben Davies    Nathan Ballard
Sadie Robertson    Charity
Korie Robertson    Aunt Bea
Bella Robertson    Anna
Jaci Velasquez    Mrs. Diaz
Jennifer O'Neill    Linda
Terri Minton    Beth Nimmo
Cameron McKendry    Alex Dickerson
Victoria Staley    Madison

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Brian Baugh    Director
Bodie Thoene    Screenwriter
Kari Redmond    Screenwriter
Robin Hanley    Screenwriter
Philipa Booyens    Screenwriter
Chuck Howard    Producer
Brad Allen    Producer
Martin Michael    Producer
Nise Davies    Producer
Benny Proffitt    Executive Producer
Beth Nimmo    Executive Producer
Bodie Thoene    Co-Executive Producer
Robin Hanley    Co-Executive Producer
John Matysiak    Director of Photography
Christian Snell    Production Designer
Chris Witt    Editor
Nise Davies    Casting Director
Vanessa Gonzalez    Costume Designer
Chuck Howard    Composer

Home Market Releases for January 24th, 2017

January 23rd, 2017

The Handmaiden

It’s not a particularly good week for top-notch releases. There are only three contenders for Pick of the Week, one of which doesn’t come out till next week. I was able to review Pinocchio a week early. The others are a classic from the 1970s, The Man Who Fell To Earth on Blu-ray Combo Pack, and an import from South Korea, The Handmaiden on DVD. Even though The Handmaiden is only coming out on DVD, it is still the best and is this week’s Pick of the Week. More...

Home Market Releases for January 10th, 2017

January 9th, 2017

His Girl Friday

There’s a lull in the quality and quantity of releases on the home market, one that will continue until the holiday releases start coming out. That’s not to say there are no releases worth picking up. Under the Shadow is an amazing horror film and the DVD is a Contender for Pick of the Week. However, the winner of that honor is The Criterion Collection release for His Girl Friday oni Blu-ray. More...

Theater Averages: It’s a Long Walk to the Top with $57,065

November 16th, 2016

Billy Lynn’s Long Halftime Walk

Billy Lynn’s Long Halftime Walk earned first place on the theater average chart over the weekend earning an average of $57,065 in two theaters. That’s the good news. The bad news is its reviews suggest poor word of mouth and difficulty expanding wide this coming weekend. Elle opened in second place with an average of $25,467, also in two theaters. Loving remained in the $10,000 club for the second weekend with an average of $11,149 in 46 theaters. It still has room to grow. Doctor Strange was right behind with an average of $11,069. The final film in the $10,000 was the biggest new release of the week, Arrival, which earned an average of $10,390. More...

Theater Averages: Moonlight Remains Full earning an average of $23,614

November 2nd, 2016

Moonlight

Moonlight remained in top spot with an average of $23,614 in 36 theaters. The film has already reached $1 million and it has room to grow. Additionally, its reviews are Oscar-worthy, so its Awards Season buzz should really start to grow. The only other film in the $10,000 club was Gimme Danger, which earned an average of $14,908 in three theaters. More...

Weekend Wrap-Up: Madea puts out Inferno’s Fire earning $17.22 million

November 1st, 2016

Tyler Perry’s Boo! A Madea Halloween

Halloween helped boost Tyler Perry’s Boo! A Madea Halloween’s numbers over the weekend allowing it to earn first place with $17.22 million. This was much better than the $14.86 million Inferno opened with. While Halloween didn’t happen until Monday, the holiday still had a negative effect on the box office, as it fell 29% to just $88 million. That’s worse than anticipated. Compared to the same weekend last year, 2016 was better by 17%, but it’s hard to spin this as a real victory. Year-to-date, 2016’s lead over 2015 barely budged at $9.06 billion to $8.69 billion. That said, if 2016 can just maintain this lead till Rogue One debuts, then we should have at least some growth at the end of the year. More...

Weekend Wrap-up: Madea Treats Herself to $28.50 Million

October 25th, 2016

Tyler Perry’s Boo! A Madea Halloween

2016 finally has a real reason to celebrate this weekend. Not every film topped expectations, but the top did enough to overcome any weakness at the bottom. The biggest hit of the week was Tyler Perry’s Boo! A Madea Halloween, which beat expectations with $28.50 million. Jack Reacher: Never Go Back had to settle for second place with $22.87 million, which is still better than most were predicting. Ouija: Origin of Evil did well for a movie that cost just $9 million to make, but the less said about the other two new releases, the better. Overall, the box office rose 26% from last week, reaching $124 million. More importantly, the box office was 18% higher than the same weekend last year. Year-to-date, 2016 extended its lead over 2015 at $8.93 billion to $8.53 billion. Having a $400 million cushion this late in the year is good news, even with The Force Awakens looming in the future. More...

Weekend Estimates: Jack Reacher No Match for Madea

October 23rd, 2016

Tyler Perry’s Boo! A Madea Halloween

Hollywood has a habit of underestimating Tyler Perry. When Diary of a Mad Black Woman opened back in 2005, it was expected to struggle to make the top 10, and yet finished top of the chart with a $21.9 million weekend. More than eleven years later, he, or perhaps more accurately, Madea, continues to defy tracking models and rack up wins at the box office, with Boo! A Madea Halloween set to top this weekend’s chart with a projected $27.6 million. That’s nearly $5 million better than the debut of Jack Reacher: Never Go Back, which Paramount has coming in at $23 million. More...

Friday Estimates: Madea Scares the Competition with $9.4 million

October 22nd, 2016

Tyler Perry’s Boo! A Madea Halloween

Tyler Perry’s Boo! A Madea Halloween beat expectations on Friday to earn first place at the box office with with $9.4 million. I was a little more bullish than most, but even I didn’t think it would finish in first place on Friday. This is not quite as much as Madea’s Big Happy Family made on its opening day in 2011, but it is enough to put the film on pace for $25 million. Its reviews have risen to 33% positive, which isn’t bad for a Madea movie, while it earned an A from CinemaScore, so the fans are clearly happy with the film. More...

Thursday Night Previews: Jack Reaches $1.33 million during Previews

October 21st, 2016

Jack Reacher: Never Go Back

Jack Reacher: Never Go Back pulled in $1.33 million during previews, which is approximately inline with expectations. It is just a hair below the $1.35 million The Accountant earned last week. However, The Accountant also earned significantly better reviews than Never Go Back is earning and that will likely hurt its legs. That said, we predicted $21 million and that seems safe at the moment. More...

Weekend Predictions: Will Reacher Reach the Top?

October 20th, 2016

Ouija: Origin of Evil

It is a busy week as far as wide releases are concerned, although not as busy as we thought it would be at the beginning of the month, as I’m Not Ashamed has dropped to “select cities”. It still has a shot at the top ten, but a slim shot. The biggest release of the week is Jack Reacher: Never Go Back, as it is opening in an estimated 3,800 theaters. However, the buzz is weak and its reviews won’t help either. It will likely struggle to top $20 million. This gives Tyler Perry’s Boo! A Madea Halloween a shot at first place. The best new release of the week is Ouija: Origin of Evil. One would hope a horror film earning 80% positive reviews ten days before Halloween would at least have a shot at first place. We’ll see. Finally there’s Keeping Up with the Joneses. It’s bad and that’s all I need to say about that. There is good news. This weekend last year was a disaster. The biggest wide release was The Last Witch Hunter and it earned less than $11 million. The biggest film was The Martian, which earned under $16 million. We could have two films top $20 million, so 2016 should end the slump it has been in. More...

2016 Preview: October

October 1st, 2016

The Girl on the Train

September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 21, 2016 15 $927,161   505 $1,836   $927,161 1
Oct 28, 2016 19 $450,982 -51% 516 $874   $1,638,966 2
Nov 4, 2016 33 $110,147 -76% 131 $841   $1,950,026 3
Nov 11, 2016 43 $47,674 -57% 85 $561   $2,041,654 4
Nov 18, 2016 55 $12,175 -74% 22 $553   $2,074,648 5
Nov 25, 2016 83 $1,169 -90% 7 $167   $2,080,932 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 21, 2016 14 $331,924     505 $657   $331,924 1
Oct 22, 2016 - $331,278 n/c   505 $656   $663,202 2
Oct 23, 2016 14 $263,959 -20%   505 $523   $927,161 3
Oct 24, 2016 - $57,946 -78%   505 $115   $985,107 4
Oct 25, 2016 - $77,860 +34%   505 $154   $1,062,967 5
Oct 26, 2016 - $63,205 -19%   505 $125   $1,126,172 6
Oct 27, 2016 - $61,812 -2%   505 $122   $1,187,984 7
Oct 28, 2016 - $127,406 +106% -62% 516 $247   $1,315,390 8
Oct 29, 2016 - $182,441 +43% -45% 516 $354   $1,497,831 9
Oct 30, 2016 - $141,135 -23% -47% 516 $274   $1,638,966 10
Oct 31, 2016 - $54,936 -61% -5% 516 $106   $1,693,902 11
Nov 1, 2016 - $56,035 +2% -28% 516 $109   $1,749,937 12
Nov 2, 2016 - $50,808 -9% -20% 516 $98   $1,800,745 13
Nov 3, 2016 - $39,134 -23% -37% 516 $76   $1,839,879 14
Nov 4, 2016 - $29,139 -26% -77% 131 $222   $1,869,018 15
Nov 5, 2016 - $45,969 +58% -75% 131 $351   $1,914,987 16
Nov 6, 2016 - $35,039 -24% -75% 131 $267   $1,950,026 17
Nov 7, 2016 - $10,082 -71% -82% 131 $77   $1,960,108 18
Nov 8, 2016 - $15,271 +51% -73% 131 $117   $1,975,379 19
Nov 9, 2016 - $8,444 -45% -83% 131 $64   $1,983,823 20
Nov 10, 2016 - $10,157 +20% -74% 131 $78   $1,993,980 21
Nov 11, 2016 - $15,997 +57% -45% 85 $188   $2,009,977 22
Nov 12, 2016 - $18,295 +14% -60% 85 $215   $2,028,272 23
Nov 13, 2016 - $13,382 -27% -62% 85 $157   $2,041,654 24
Nov 14, 2016 - $5,607 -58% -44% 85 $66   $2,047,261 25
Nov 15, 2016 - $5,986 +7% -61% 85 $70   $2,053,247 26
Nov 16, 2016 - $5,858 -2% -31% 85 $69   $2,059,105 27
Nov 17, 2016 - $3,368 -43% -67% 85 $40   $2,062,473 28
Nov 18, 2016 - $2,908 -14% -82% 22 $132   $2,065,381 29
Nov 19, 2016 - $5,616 +93% -69% 22 $255   $2,070,997 30
Nov 20, 2016 - $3,651 -35% -73% 22 $166   $2,074,648 31
Nov 21, 2016 - $1,369 -63% -76% 22 $62   $2,076,017 32
Nov 22, 2016 - $2,555 +87% -57% 22 $116   $2,078,572 33
Nov 23, 2016 - $577 -77% -90% 22 $26   $2,079,149 34
Nov 24, 2016 - $614 +6% -82% 22 $28   $2,079,763 35
Nov 25, 2016 - $349 -43% -88% 7 $50   $2,080,112 36
Nov 26, 2016 - $329 -6% -94% 7 $47   $2,080,441 37
Nov 27, 2016 - $491 +49% -87% 7 $70   $2,080,932 38
Nov 28, 2016 - $68 -86% -95% 7 $10   $2,081,000 39
Nov 29, 2016 - $1,138 +1,574% -55% 7 $163   $2,082,138 40
Nov 30, 2016 - $696 -39% +21% 7 $99   $2,082,834 41
Dec 1, 2016 - $146 -79% -76% 7 $21   $2,082,980 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 21, 2016 16 $1,187,984   505 $2,352   $1,187,984 1
Oct 28, 2016 19 $651,895 -45% 516 $1,263   $1,839,879 2
Nov 4, 2016 33 $154,101 -76% 131 $1,176   $1,993,980 3
Nov 11, 2016 46 $68,493 -56% 85 $806   $2,062,473 4
Nov 18, 2016 61 $17,290 -75% 22 $786   $2,079,763 5
Nov 25, 2016 76 $3,217 -81% 7 $460   $2,082,980 6

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 29, 20171523,425 23,425$363,088$363,0883
Feb 19, 20172514,511 58,294$217,085$998,5266
Feb 26, 20172412,753-12% 71,047$190,785$1,189,3117

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.