The battle for Ninjago City calls to action young Master Builder Lloyd, aka the Green Ninja, along with his friends, who are all secret ninja warriors. Led by Master Wu, as wise-cracking as he is wise, they must defeat evil warlord Garmadon, the Worst Guy Ever, who also happens to be Lloyd’s dad. Pitting mech against mech and father against son, the epic showdown will test this fierce but undisciplined team of modern-day ninjas who must learn to check their egos and pull together to unleash their inner power of Spinjitzu.
As expected, Kingsman: The Golden Circle had the best previews, earning $3.4 million last night. The original film opened with $1.4 million during its previews; however, this is not a good predictor for two reasons. Firstly, that was two years ago, which is a lifetime ago in terms of previews. Secondly, it was at a different time of year and previews are very dependent on time of year. Perhaps a closer comparison would be The Magnificent Seven, as that film earned $1.75 million this weekend last year, on the way to $67 million. However, Kingsman: The Golden Circle earned weakerreviews and it has a younger target audience, so it will likely have worse legs. In fact, it could have worse legs than It did, which would leave the film with just $31 million during its opening weekend. I was expecting about $4 million last night, so unless its legs are better, it won’t match its prediction. That said, just over $40 million is still good and if it can merely match its predecessor’s legs, then it will break even sometime during its home market run.
There are three wide releases coming out this week, which is one more than anticipated. Kingsman: The Golden Circle is widely expected to earn first place during the weekend, but The Lego Ninjago Movie is widely expected to have longer legs and that could give it the win overall. Meanwhile, Friend Request is just hoping to earn a spot in the top five. It’s not a sure bet that it will. Meanwhile, It will relinquish first spot and fall to third place, but still earn a ton of money. This weekend last year, the one-two punch of The Magnificent Seven and Storks helped the overall box office pull in $104 million. The top three films this year should earn more than that, to give 2017 another win. It will still take a lot to recover, but this result at least makes that possible.
It looks like it will be a good weekend at the box office next weekend, as both Kingsman: The Golden Circle and The Lego Ninjago Movie are expected to earn $100 million domestically. Ninjago should earn more overall, but Kingsman should start faster. Because of that, it is the better choice for the target film in this week’s box office prediction contest. In order to win, one must simply predict the opening three-day weekend box office number for Kingsman: The Golden Circle.
Whoever comes the closest to predicting the film’s opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of VEEP: Season Six on Blu-ray.
Whoever comes the closest to predicting the film’s opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Silicon Valley: Season Four on Blu-ray.
Finally, we will also chose an entrant from the group of people who haven’t won, or haven’t won recently, and they will win a copy of The Immortal Life Of Henrietta Lacks on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don’t delay!
As bad as July was, August actually managed to be worse. 2017 was over $300 million behind 2016’s pace during August alone. That’s worse than the rest of the summer combined. The only film that was an unqualified hit was Annabelle: Creation, although there were a couple of other films that are doing well enough to be considered financial hits. There’s some good news and some bad news for this September. The month gets off to a slow start with no wide releases the first weekend, but there are three films opening during the rest of the month that are expected to top $100 million and all three should be better than the best August had to offer. It is expected to be the biggest hit of the month and is tracking to break the record for the biggest September weekend. Both Kingsman: The Golden Circle and The Lego Ninjago Movie are expected to cross $100 million, although they are opening the same weekend, so that could hurt both of their chances. Meanwhile last September, Sully was the biggest release of the month earning $125.07 million. It should top that, while Kingsman: The Golden Circle and The Lego Ninjago Movie won’t be too far behind. 2017 should cut the gap with 2016, but sadly only by a little bit.
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