Inspired by the perennial New York Times bestseller of the same name, WHAT TO EXPECT WHEN YOU’RE EXPECTING is a hilarious and heartfelt big screen comedy about five couples whose intertwined lives are turned upside down by the challenges of impending parenthood.
Over the moon about starting a family, TV fitness guru Jules and dance show star Evan find that their high-octane celebrity lives don’t stand a chance against the surprise demands of pregnancy. Baby-crazy author and advocate Wendy gets a taste of her own militant mommy advice when pregnancy hormones ravage her body; while Wendy’s husband, Gary, struggles not to be outdone by his competitive alpha-Dad, who’s expecting twins with his much younger trophy wife, Skyler. Photographer Holly is prepared to travel the globe to adopt a child, but her husband Alex isn’t so sure, and tries to quiet his panic by attending a “dudes” support group, where new fathers get to tell it like it really is. And rival food truck chefs Rosie and Marco’s surprise hook-up results in an unexpected quandary: what to do when your first child comes before your first date?
||May 18th, 2012 (Wide) by Lionsgate|
||September 11th, 2012 by Lionsgate Home Entertainment|
||PG-13 for crude and sexual content, thematic elements and language.|
(Rating bulletin 2216, 3/28/2012)
||Adopted Family, Troubled Pregnancy or Miscarriage, Battle of the Sexes, Relationships Gone Wrong, Relationship Advice, Ensemble|
|Source:||Based on Factual Book/Article|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Lionsgate, Alcon Entertainment, Phoenix Pictures|
It was a busy week for new releases on the DVD sales chart with four in the top five and seven in the top ten. Leading the way was Snow White and the Huntsman with 729,000 units / $12.39 million during its first week of release. This is a good start, and it did better on Blu-ray, so that's a bonus.
New releases took the top four or five spots on the Blu-ray Sales Chart this week, it depends on which measure you take, units or revenue. Snow White and the Huntsman led the way in both with 893,000 units / $17.86 million. Its opening week Blu-ray share was 55%, which is excellent, even for a visually impressive film like this. In fact, given its slightly more female demographic, this is an even more impressive result.
This week is again dominated with TV on DVD releases, including more than half the first page on Amazon.com's list of best-selling new releases. There is one first-run release that is doing really well: Snow White and the Huntsman - Extended Edition on DVD or Blu-ray Combo Pack. It's worth picking up, but not Pick of the Week material. To find contenders for that title, one must look to the TV on DVD releases, including 30 Rock: Season Six and Absolutely Fabulous: 20th Anniversary Specials. But the winner was Castle: Season Four.
Men in Black 3 held on extremely well during its second weekend of release on the international scene earning an easy first place with $78.67 million on 20,554 screens in 90 markets for a total of $275.17 million internationally. This is already more than Men in Black 2 made during its entire run. Worldwide the film has $386.25 million, which is higher than the high end of the film's reported budgets. It's on track to reach between $500 million and $600 million worldwide, which is enough to put it on track to earn a profit sometime on the film's home market run. Amazingly, the film actually held on well in China, where it was down less than 30% to $15.4 million on 5,200 screens over the weekend for a total of $51 million after two. Perhaps it will reach the century mark there. In Germany, it grew by 3% to $5.32 million on 742 screens over the weekend for a total of $13.44 million. It also grew by 3% in the U.K., but fell to third place with $4.69 million on 533 screens over the weekend for a total of $12.30 million after two. In Britain, it was the Jubilee Holiday, so that explains the growth.
Snow White and the Huntsman not only earned first place on the weekend box office chart, it did so with ease, topping all but the most bullish predictions. In fact, it even topped last year's opening of X-men: First Class, which means the film nearly helped 2012 back in the winning circle. The overall box office did fall 7% when compared to last weekend, but it was the post-Memorial Day weekend, so that's a very strong finish. The year-over-year decline was 11%, which normally would be really disappointing, but the previous weekend, the decline was over 30%, so this represents a huge recovery and bodes well for the next few weeks. 2012's lead over 2011 has shrunk to just under 10% at $4.47 billion to $4.07 billion, but even if the overall box office is flat for the rest of the year, a $400 million increase over the full year would be worth celebrating.
Snow White and the Huntsman is the only new wide release of the weekend and it is looking to overthrow Men in Black 3 on the top of the chart. It should have a pretty easy time winning, if not, the box office is in serious trouble. It is more important to compare its opening to that of X-men: First Class, which opened this weekend last year. Asking Snow White to make $55 million is probably asking too much, while the holdovers won't be able to match last year's crop, so June will likely start off on a low note when compared to last year. After an amazing start to the year, 2012 is starting to really struggle. Hopefully it is just a minor bump in the road.
While the latest installment of the Men in Black franchise topped the box office over the Memorial Day long weekend, it was The Avengers that continued to be the big story of the year. Men in Black 3's opening was merely average given the release date, and well below average given the film's production budget. On the other hand, The Avengers continued to break records. Overall, the box office was up by 7% from last weekend reaching $153 million over the three day portion of the weekend. However, that's 31% lower than Memorial Day last year. Ouch. Over four days, the weekend pulled in $194 million, which was 30% lower than last year. Again, ouch. Year-to-date, 2012 is still ahead of 2011, but the lead is down to 12.5% at $4.28 billion to $3.85 billion.
The Avengers continued its monster run and it crushed Battleship, The Dictator, and What to Expect When You're Expecting. In fact, The Avengers made more than the three new releases made combined. This is partially due to the film's strong hold, but in large part due to the newcomers' weaknesses, and this led to a 16% decline from last week to $143 million. Unfortunately, Pirates of the Caribbean: On Stranger Tides didn't show this weakness when it opened and the overall box office was a 15% lower than this weekend last year. 2012 still has a massive 16% lead over 2011 at $4.03 billion to $3.49 billion. Hopefully this is just a momentary blip and 2012 gets back to its winning ways very soon.
For the first time all month, there is more than one new release coming out. However, despite this, it looks like The Avengers will still reign on top of the box office chart. Only Battleship has a real shot at beating it, while The Dictator and What to Expect When You're Expecting combined probably won't make as much as The Avengers will over the weekend. This is a little worrisome, as last year saw the release of Pirates of the Caribbean: On Stranger Tides, which opened with $90 million. There's almost no chance any film will make that much this weekend. In fact, the top two films might not make that much combined. So will 2012 lose on the year-over-year comparison? Probably not, as this year has a little more depth. It could be uncomfortably close though.
There's good news / bad news going forward into May. First the bad news, April was really weak. It was weak compared to the previous month and weak compared to last year. For the first time all year, we had losses for a month on the year-over-year comparison. As for the good news... it could have been worse? Maybe there wasn't good news with regards to April, but there is certainly good news going forward. Every weekend in May has at least one film with the potential to hit $100 million, while there are a couple that could hit $200 million, and one that, pie in the sky, could reach $400 million. That one film is The Avengers, or as it is officially called, Marvel's The Avengers. I guess they don't want people reminded of the 1998 TV adaptation. While there are four films that should reach $100 million, there are only three other films opening wide, maybe two, maybe four. (More sources have Chernobyl Diaries opening wide than in limited release, but it is not a sure thing either way. Meanwhile, the opposite is true for LOL.) Additionally, there are a couple films opening in limited release this month with a real potential to expand wide: The Best Exotic Marigold Hotel and God Bless America. By comparison, last year had no film reach $300 million, but it had five films reach $100 million. If we are going to earn the win this year, we need strength from the top.
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