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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending October 17, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new How to Train Your Dragon 309,213   309,213 $10,383,373 $10,383,373 1
2 (1) Beauty and the Beast 305,286 -73% 1,435,709 $7,629,097 $35,878,368 419
3 (2) Iron Man 2 103,555 -51% 1,523,497 $2,587,850 $35,734,302 3
4 (3) The Karate Kid (2010) 49,319 -76% 256,412 $1,133,855 $5,950,850 2
5 new Jonah Hex 36,735   36,735 $1,049,505 $1,049,505 1
6 (5) Robin Hood 19,913 -51% 386,088 $477,720 $9,511,756 4
7 (4) A Nightmare on Elm Street 16,790 -73% 79,528 $405,821 $1,641,142 2
8 (11) Prince of Persia: The Sands of Time 14,533 -27% 369,769 $406,779 $10,036,672 5
9 (-) Sherlock Holmes 12,028 +243% 880,586 $197,025 $20,381,513 29
10 (10) Tinker Bell and the Great Fairy Rescue 11,843 -44% 201,880 $295,953 $5,084,796 4
11 (8) Get Him to the Greek 11,812 -53% 116,634 $296,243 $2,933,969 3
12 (13) Avatar 11,008 +4% 4,970,790 $330,129 $101,118,151 26
13 (6) The Exorcist 10,451 -62% 38,033 $261,180 $950,462 953
14 (9) The Last of the Mohicans 9,586 -59% 32,986 $155,670 $523,982 569
15 (-) Kick-Ass 9,245 +152% 411,500 $184,817 $9,501,648 11
16 (-) The Dark Knight 7,854 +238% 883,190 $121,659 $13,101,490 97
17 (12) Grindhouse 7,514 -60% 26,279 $183,489 $558,602 2
18 (21) Saw VI 7,328 -2% 81,466 $95,195 $1,649,367 38
- (-) The Evil Dead 6,942 -15% 15,081 $111,002 $241,145 607
- (-) Superman/Batman: Apocalypse 6,765 -33% 52,344 $141,993 $1,091,946 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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