Weekend Wrap-Up: July Ends on an Impossibly Good Weekend
July 30, 2018
Mission: Impossible—Fallout was easily the biggest hit of the weekend earning more than the rest of the top five combined. Its opening weekend of $61.24 million was the best in the franchise, but it wasn’t enough to prevent the overall box office from dropping 9.3% from last weekend earning $156 million. This is 8.0% higher than the same weekend last year, which is the more important result. 2018 is now ahead of 2017 by a margin of 8.5% or $570 million at $7.23 billion to $6.66 billion.
Mission: Impossible—Fallout opened with an impressive $61.24 million debut, which is the best in the franchise, as long on you don’t take inflation into account. With strong reviews, an A from CinemaScore, and no serious direct competition for the rest of summer, it could have really long legs. For example, Rogue Nation earned $195 million after opening with $55 million. If Fallout has the same legs, it will finish with $215 million. Is that likely? We will have a better understanding this time next week.
Mamma Mia: Here We Go Again! remained in second place with $15.10 million over the weekend for a two-week total of $70.52 million. It still has a shot at $100 million domestically, if it can bounce back next weekend. On the other hand, if a significant number of theater owners drop the film for Christopher Robin, then it could see its chances at getting to the century mark evaporate.
Likewise, The Equalizer 2 fell 61% to $14.02 million over the weekend for a total of $64.25 million after two-weeks of release. Even if it falls only 50% this coming weekend, its theater average will be low enough that even some of the bad August releases will look tempting compared to this film in its fourth or fifth week.
Hotel Transylvania 3: Summer Vacation slipped to fourth place with $12.25 million over the weekend for a three-week total of $119.18 million. It is on pace for $150 million domestically, which is about on par with the franchise average.
Teen Titans Go! To the Movie only managed fifth place with $10.41 million over the weekend; however, this is a little more than it cost to make, so it can’t be seen as a bomb. Unfortunately, I don’t think it will have great legs for a family film. Its reviews are impressive, but it only managed a B plus from CinemaScore and anything lower than an A minus is not good for a film like this. That said, it could break even merely by getting more people interested in the show it is based on and moving merchandise.
Unfriended: Dark Web fell 60% to $1.47 million over the weekend for a two-week total of $7.36 million. A 60% decline isn’t that bad for a horror film, but its theater average is just $951, so most theater owners will drop is A.S.A.P.
- Mission: Impossible—Fallout Comparisons
- Teen Titans Go! To The Movies Comparisons
Filed under: Weekend Wrap-up, Christopher Robin, The Equalizer 2, Mission: Impossible—Fallout, Hotel Transylvania 3: Summer Vacation, Mamma Mia: Here We Go Again!, Teen Titans Go! To The Movies, Unfriended: Dark Web, Mission: Impossible, Hotel Transylvania