March 31st, 2023
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It’s too early to crown a winner at the box office this weekend, but Dungeons & Dragons: Honor Among Thieves is the favorite right now in what is looking to be an epic battle with John Wick: Chapter 4. Wick goes into its second weekend with almost $100 million already in the bank, but will most likely fall fairly steeply from its opening weekend, and good reviews could give D&D the momentum it needs to pull off a victory that looked unlikely just a week ago. There is one big caveat with this morning’s prediction though.
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February 1st, 2018
2018 got off to a good start and January more or less held its ground when compared to 2017. There were some misses, but surprise holdovers made up the difference. Looking forward, February will be dominated by Black Panther. In fact, it will very likely make more during its opening weekend than the second place film, Fifty Shades Freed, will likely make in total. Black Panther likely won’t break records, but it could come close, while Fifty Shade Freed and Peter Rabbit both have a 50/50 shot at $100 million. Last February, The Lego Batman Movie both earned $175 million, while Fifty Shades Darker earned over $100 million. Black Panther will easily beat any film from last February; in fact, it could earn more than the top two films earned combined. As long as the rest of the box office isn’t a complete disaster, February should help 2018 earn a significant edge over 2017 in the year-over-year comparisons.
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July 1st, 2017
I hate it when the first of the month lands on a Saturday. By the time this story goes live, we will still have almost no box office data for Despicable Me 3, so we won’t know if June ended on a positive note. Fortunately, Wonder Woman beat expectations and might end up as the biggest hit of the summer, at least for a little while. July begins with Spider-Man: Homecoming, which should make at least $300 million and is the last film being released this summer that has a shot at being a $400 million hit domestically. It is very likely that nothing else this month will come within $100 million of that movie, so that could help its legs. There are a few potential $100 million hits, including War for the Planet of the Apes, Dunkirk, and a couple of other long shots. Last July had a similar feel with The Secret Life of Pets topping the list with well over $300 million, while there were five other $100 million hits. This July would have to beat expectations substantially to match this performance. I’m not confident 2017 will be able to maintain its pace at the box office. I’m worried at least one big film will struggled and 2017 will end the month behind 2016’s pace.
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July 1st, 2015
June was a much better month than expected due to two films, Jurassic World and Inside Out. Had those two films merely matched expectations, then 2015 would have likely fallen behind 2014. As for this coming month, there are five weekends in July and each week there is at least one film with the potential to reach $100 million. Most weeks there are two films that at least have a shot at getting to the century mark. The biggest hit of the month will likely be Minions, which has already opened in several international markets and it's ahead of Despicable Me 2 at the same point. That film made more than $300 million and nearly $1 billion worldwide, so any growth would be fantastic. There are also a number of potential $200 million films, led by Ant-man. Ant-man is the latest release in the Marvel Cinematic Universe, a franchise that has averaged $300 million domestically over eleven films and all of the past six films have reached at least $200 million. I'm not saying this one is guaranteed to do the same, but you can't dismiss that possibility. Mission: Impossible - Rogue Nation and Pixels have smaller chances to get to $200 million, but you have to at least entertain the possibility. Additionally, last July was a lot weaker than this July looks to be, so 2015 should win in the year-over-year comparison most weeks. Or I might have let the box office success of June cloud my judgment. We will soon find out.
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