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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending October 17, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new How to Train Your Dragon 1,874,531   1,874,531 $39,627,023 $39,627,023 1
2 (1) The Karate Kid (2010) 421,207 -66% 1,645,532 $7,518,545 $28,319,827 2
3 (2) Iron Man 2 385,216 -65% 4,172,286 $9,614,722 $93,130,384 3
4 new Jonah Hex 182,767   182,767 $3,105,211 $3,105,211 1
5 (4) Tinker Bell and the Great Fairy Rescue 156,148 -37% 1,687,683 $2,849,264 $31,365,239 4
6 new The Tudors: The Final Season 124,844   124,844 $3,119,852 $3,119,852 1
7 (7) Robin Hood 114,159 -36% 1,399,052 $2,494,374 $32,547,015 4
8 (3) A Nightmare on Elm Street 109,473 -60% 386,170 $1,859,946 $6,561,028 2
9 (6) Get Him to the Greek 100,287 -48% 732,193 $1,909,615 $13,543,004 3
10 (11) Letters to Juliet 73,294 +13% 850,082 $1,245,265 $14,616,011 5
11 (8) Splice 68,795 -50% 205,430 $1,237,622 $3,695,686 2
12 new Lost Boys: The Thirst 65,421   65,421 $653,556 $653,556 1
13 (9) Prince of Persia: The Sands of Time 63,547 -28% 1,157,977 $1,416,939 $26,154,583 5
14 (5) Bones: The Complete Fifth Season 50,050 -75% 247,166 $1,951,450 $9,637,002 2
15 (21) Marmaduke 48,363 +9% 569,527 $828,458 $10,018,800 7
16 (10) Barbie: A Fashion Fairytale 46,863 -41% 616,284 $585,319 $8,547,786 5
17 (12) The Last Song 45,364 -23% 1,312,873 $855,111 $23,882,545 9
18 (14) Killers 44,051 -20% 660,906 $713,626 $10,481,346 6
19 (-) Spookley the Square Pumpkin 42,537 +69% 278,881 $435,898 $2,630,034 267
20 (-) Hocus Pocus 42,421 +101% 296,929 $296,523 $2,114,651 437
21 (-) Glee: The Complete First Season 40,899 +26% 407,762 $1,402,018 $14,699,077 5
22 (28) Spartacus: Blood and Sand - The Complete First Season 39,016 +11% 262,806 $1,181,404 $8,485,509 4
23 (18) Stomp the Yard: Homecoming 36,917 -21% 164,091 $632,388 $3,047,422 4
24 (23) Diary of a Wimpy Kid 36,178 -16% 1,412,861 $650,842 $24,844,903 11
25 (22) How I Met Your Mother: Season Five 30,591 -29% 287,386 $834,522 $7,564,694 4
26 (29) Modern Family: The Complete First Season 29,996 -10% 222,472 $989,568 $7,411,413 4
27 (16) Superman/Batman: Apocalypse 26,806 -47% 221,930 $468,301 $3,826,385 3
28 (20) Just Wright 24,946 -45% 357,031 $436,306 $6,703,537 5
29 (25) Thomas & Friends: Thomas' Halloween Adventures 23,432 -38% 61,019 $233,851 $608,970 93
30 (-) Dora the Explorer: Save the Day! 22,331 -26% 360,920 $213,484 $3,196,070 249

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.