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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending August 12, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Lorax 1,869,443   1,869,443 $31,761,837 $31,761,837 1
2 new Jesse Stone: Benefit of the Doubt 113,662   113,662 $2,030,003 $2,030,003 1
3 (1) Hatfields and McCoys 109,549 -72% 505,466 $2,186,598 $10,089,101 2
4 new Marley 104,502   104,502 $1,357,481 $1,357,481 1
5 (16) Despicable Me 65,431 +48% 8,164,261 $636,644 $139,277,354 87
6 new Grimm: Season One 59,635   59,635 $1,788,454 $1,788,454 1
7 (8) Batman Begins 58,514 -32% 4,417,355 $401,658 $54,079,305 356
8 (2) The Three Stooges 55,896 -59% 818,894 $1,011,718 $16,278,927 4
9 (6) 21 Jump Street 45,988 -49% 1,607,859 $806,630 $28,147,504 7
10 (3) LOL 44,867 -61% 159,485 $626,343 $2,226,411 2
11 (4) The Dark Knight 43,866 -61% 17,287,489 $298,118 $260,439,614 192
12 (7) Sherlock Holmes: A Game of Shadows 42,810 -51% 2,595,569 $595,487 $37,627,156 9
13 (5) American Reunion 42,062 -56% 850,811 $737,347 $14,945,760 5
14 (-) Willy Wonka and the Chocolate Factory 40,380   40,380 $212,803 $212,803 828
15 (9) The Expendables 38,884 -54% 3,068,249 $332,847 $48,184,784 90
16 (-) Hop 32,341 +1,586% 2,289,597 $304,329 $37,754,146 21
17 (10) Wrath of the Titans 31,781 -49% 1,144,273 $458,282 $17,095,826 7
18 (11) Mirror Mirror 29,633 -44% 1,161,165 $561,842 $20,078,232 7
19 (18) Lockout 23,207 -42% 262,697 $393,359 $4,766,590 4
20 (15) Project X 23,166 -48% 872,482 $366,949 $13,191,210 8
21 (26) Total Recall 17,199 -26% 40,598 $97,339 $239,685 791
22 (12) Safe House 17,171 -66% 1,287,841 $250,010 $22,099,675 10
23 (23) Men in Black 17,060 -39% 410,479 $223,721 $6,943,062 773
24 (29) Bourne Trilogy, The 16,451 -22% 134,099 $328,362 $748,779 244
25 (19) Casa de Mi Padre 14,781 -58% 197,823 $203,830 $2,650,793 4
26 (21) Get the Gringo 14,021 -51% 224,755 $209,754 $3,367,790 4
27 (22) Friends with Kids 13,184 -54% 151,128 $207,912 $2,326,674 4
28 (14) Journey 2 Mysterious Island 13,052 -72% 1,264,391 $178,221 $19,149,065 10
29 (27) Mission Impossible - Ghost Protocol 12,712 -42% 1,510,560 $149,366 $21,854,878 17
30 (25) Big Miracle 10,891 -58% 469,247 $162,929 $8,294,673 8

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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