Paranormal Activity 2 (2010)

Paranormal Activity 2 poster
Theatrical Performance
Domestic Box Office $84,752,907Details
International Box Office $92,759,125Details
Worldwide Box Office $177,512,032
Home Market Performance
Est. Domestic DVD Sales $15,963,450 Details
Est. Domestic Blu-ray Sales $4,394,062 Details
Total Est. Domestic Video Sales $20,357,512
Further financial details...

Synopsis

A prequel, beginning two months before and following up with the events depicted in the original film.

Metrics

Opening Weekend:$40,678,424 (48.0% of total gross)
Legs:2.08 (domestic box office/biggest weekend)
Domestic Share:47.7% (domestic box office/worldwide)
Production Budget:$3,000,000 (worldwide box office is 59.2 times production budget)
Theater counts:3,216 opening theaters/3,239 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $115,796,108

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 986 $84,752,907
All Time International Box Office (Rank 1,101-1,200) 1,176 $92,759,125
All Time Worldwide Box Office (Rank 1,001-1,100) 1,046 $177,512,032
All Time Domestic Box Office for R Movies (Rank 201-300) 229 $84,752,907
All Time International Box Office for R Movies (Rank 201-300) 242 $92,759,125
All Time Worldwide Box Office for R Movies (Rank 201-300) 220 $177,512,032

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 20th, 2010 (IMAX) by Paramount Pictures
October 22nd, 2010 (Wide) by Paramount Pictures
Video Release: February 8th, 2011 by Paramount Home Video
MPAA Rating: R for some language and brief violent material.
(Rating bulletin 2140, 9/29/2010)
Running Time: 91 minutes
Franchise: Paranormal Activity
Comparisons: vs. Red
Create your own comparison chart…
Keywords: Found Footage, Demons, Prequel, Occult, IMAX: DMR, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Blumhouse, Solana Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Halloween (All Movies, 3-Day) 26 $16,508,107 Oct 29, 2010 10
Halloween (All Movies, 3-Day, Inflation Adjusted) 35 $23,642,787 Oct 29, 2010 10
Biggest Domestic October Weekend 22 $40,678,424 Oct 22, 2010 3
Top Horror Weekend Domestic 15 $40,678,424 Oct 22, 2010 3
Top Paramount Pictures Weekend Domestic 60 $40,678,424 Oct 22, 2010 3
Top R Weekend Domestic 59 $40,678,424 Oct 22, 2010 3
Front-Loaded Opening Weekend 43 49.4% Oct 22, 2010 3
Top 2010 Theater Average 100 $12,649 Oct 22, 2010 3
Top Horror Day Domestic 18 $20,109,273 Oct 22, 2010 1
Top Paramount Pictures Day Domestic 87 $20,109,273 Oct 22, 2010 1
Top R Day Domestic 69 $20,109,273 Oct 22, 2010 1
Biggest Domestic October Day 28 $20,109,273 Oct 22, 2010 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 22, 2010 1 $40,678,424   3,216 $12,649   $40,678,424 1
Oct 29, 2010 2 $16,508,107 -59% 3,239 $5,097   $65,665,972 2
Nov 5, 2010 6 $7,034,742 -57% 3,168 $2,221   $76,959,864 3
Nov 12, 2010 8 $2,980,201 -58% 2,403 $1,240   $81,930,657 4
Nov 19, 2010 12 $945,460 -68% 1,101 $859   $83,583,230 5
Nov 26, 2010 23 $220,108 -77% 279 $789   $84,105,661 6
Dec 3, 2010 31 $101,029 -54% 200 $505   $84,257,488 7
Dec 10, 2010 38 $45,310 -55% 125 $362   $84,334,059 8
Dec 17, 2010 30 $82,538 +82% 174 $474   $84,436,978 9
Dec 24, 2010 37 $39,944 -52% 145 $275   $84,537,843 10
Dec 31, 2010 40 $57,160 +43% 145 $394   $84,660,648 11
Jan 7, 2011 43 $34,132 -40% 90 $379   $84,723,156 12
Jan 14, 2011 53 $13,542 -60% 40 $339   $84,747,727 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 21, 2010 P $6,300,000     0     $6,300,000  
Oct 22, 2010 1 $20,109,273     3,216 $6,253   $20,109,273 1
Oct 23, 2010 1 $13,040,274 -35%   3,216 $4,055   $33,149,547 2
Oct 24, 2010 1 $7,528,877 -42%   3,216 $2,341   $40,678,424 3
Oct 25, 2010 1 $2,426,747 -68%   3,216 $755   $43,105,171 4
Oct 26, 2010 1 $2,208,039 -9%   3,216 $687   $45,313,210 5
Oct 27, 2010 1 $1,865,776 -16%   3,216 $580   $47,178,986 6
Oct 28, 2010 1 $1,978,879 +6%   3,216 $615   $49,157,865 7
Oct 29, 2010 2 $5,799,725 +193% -71% 3,239 $1,791   $54,957,590 8
Oct 30, 2010 2 $6,488,577 +12% -50% 3,239 $2,003   $61,446,167 9
Oct 31, 2010 2 $4,219,805 -35% -44% 3,239 $1,303   $65,665,972 10
Nov 1, 2010 2 $1,334,823 -68% -45% 3,239 $412   $67,000,795 11
Nov 2, 2010 3 $1,185,059 -11% -46% 3,239 $366   $68,185,854 12
Nov 3, 2010 4 $847,286 -29% -55% 3,239 $262   $69,033,140 13
Nov 4, 2010 4 $891,982 +5% -55% 3,239 $275   $69,925,122 14
Nov 5, 2010 6 $2,365,719 +165% -59% 3,168 $747   $72,290,841 15
Nov 6, 2010 6 $3,208,479 +36% -51% 3,168 $1,013   $75,499,320 16
Nov 7, 2010 6 $1,460,544 -54% -65% 3,168 $461   $76,959,864 17
Nov 8, 2010 6 $396,394 -73% -70% 3,168 $125   $77,356,258 18
Nov 9, 2010 6 $410,352 +4% -65% 3,168 $130   $77,766,610 19
Nov 10, 2010 7 $509,162 +24% -40% 3,168 $161   $78,275,772 20
Nov 11, 2010 7 $674,684 +33% -24% 3,168 $213   $78,950,456 21
Nov 12, 2010 8 $1,049,780 +56% -56% 2,403 $437   $80,000,236 22
Nov 13, 2010 8 $1,312,469 +25% -59% 2,403 $546   $81,312,705 23
Nov 14, 2010 9 $617,952 -53% -58% 2,403 $257   $81,930,657 24
Nov 15, 2010 9 $178,516 -71% -55% 2,403 $74   $82,109,173 25
Nov 16, 2010 10 $204,291 +14% -50% 2,403 $85   $82,313,464 26
Nov 17, 2010 10 $167,532 -18% -67% 2,403 $70   $82,480,996 27
Nov 18, 2010 10 $156,774 -6% -77% 2,403 $65   $82,637,770 28
Nov 19, 2010 11 $301,969 +93% -71% 1,101 $274   $82,939,739 29
Nov 20, 2010 13 $427,093 +41% -67% 1,101 $388   $83,366,832 30
Nov 21, 2010 14 $216,398 -49% -65% 1,101 $197   $83,583,230 31
Nov 22, 2010 14 $94,932 -56% -47% 1,101 $86   $83,678,162 32
Nov 23, 2010 14 $120,561 +27% -41% 1,101 $110   $83,798,723 33
Nov 24, 2010 - $44,190 -63% -74% 279 $158   $83,842,913 34
Nov 25, 2010 - $42,640 -4% -73% 279 $153   $83,885,553 35
Nov 26, 2010 - $88,401 +107% -71% 279 $317   $83,973,954 36
Nov 27, 2010 - $92,767 +5% -78% 279 $332   $84,066,721 37
Nov 28, 2010 - $38,940 -58% -82% 279 $140   $84,105,661 38
Nov 29, 2010 - $13,128 -66% -86% 279 $47   $84,118,789 39
Nov 30, 2010 - $13,095 n/c -89% 279 $47   $84,131,884 40
Dec 1, 2010 - $12,190 -7% -72% 279 $44   $84,144,074 41
Dec 2, 2010 - $12,385 +2% -71% 279 $44   $84,156,459 42
Dec 3, 2010 - $32,553 +163% -63% 200 $163   $84,189,012 43
Dec 4, 2010 - $44,524 +37% -52% 200 $223   $84,233,536 44
Dec 5, 2010 - $23,952 -46% -38% 200 $120   $84,257,488 45
Dec 6, 2010 - $7,460 -69% -43% 200 $37   $84,264,948 46
Dec 7, 2010 - $7,804 +5% -40% 200 $39   $84,272,752 47
Dec 8, 2010 - $8,489 +9% -30% 200 $42   $84,281,241 48
Dec 9, 2010 - $7,508 -12% -39% 200 $38   $84,288,749 49
Dec 10, 2010 - $14,729 +96% -55% 125 $118   $84,303,478 50
Dec 11, 2010 - $18,975 +29% -57% 125 $152   $84,322,453 51
Dec 12, 2010 - $11,606 -39% -52% 125 $93   $84,334,059 52
Dec 13, 2010 - $5,773 -50% -23% 125 $46   $84,339,832 53
Dec 14, 2010 - $4,655 -19% -40% 125 $37   $84,344,487 54
Dec 15, 2010 - $5,075 +9% -40% 125 $41   $84,349,562 55
Dec 16, 2010 - $4,878 -4% -35% 125 $39   $84,354,440 56
Dec 17, 2010 - $22,064 +352% +50% 174 $127   $84,376,504 57
Dec 18, 2010 - $32,619 +48% +72% 174 $187   $84,409,123 58
Dec 19, 2010 - $27,855 -15% +140% 174 $160   $84,436,978 59
Dec 20, 2010 - $16,630 -40% +188% 174 $96   $84,453,608 60
Dec 21, 2010 - $17,869 +7% +284% 174 $103   $84,471,477 61
Dec 22, 2010 - $13,405 -25% +164% 174 $77   $84,484,882 62
Dec 23, 2010 - $13,017 -3% +167% 174 $75   $84,497,899 63
Dec 24, 2010 - $4,225 -68% -81% 145 $29   $84,502,124 64
Dec 25, 2010 - $14,647 +247% -55% 145 $101   $84,516,771 65
Dec 26, 2010 - $21,072 +44% -24% 145 $145   $84,537,843 66
Dec 27, 2010 - $16,102 -24% -3% 145 $111   $84,553,945 67
Dec 28, 2010 - $15,537 -4% -13% 145 $107   $84,569,482 68
Dec 29, 2010 - $16,570 +7% +24% 145 $114   $84,586,052 69
Dec 30, 2010 - $17,436 +5% +34% 145 $120   $84,603,488 70
Dec 31, 2010 - $8,854 -49% +110% 145 $61   $84,612,342 71
Jan 1, 2011 - $29,096 +229% +99% 145 $201   $84,641,438 72
Jan 2, 2011 - $19,210 -34% -9% 145 $132   $84,660,648 73
Jan 3, 2011 - $8,731 -55% -46% 145 $60   $84,669,379 74
Jan 4, 2011 - $6,770 -22% -56% 145 $47   $84,676,149 75
Jan 5, 2011 - $6,512 -4% -61% 145 $45   $84,682,661 76
Jan 6, 2011 - $6,363 -2% -64% 145 $44   $84,689,024 77
Jan 7, 2011 - $10,345 +63% +17% 90 $115   $84,699,369 78
Jan 8, 2011 - $15,592 +51% -46% 90 $173   $84,714,961 79
Jan 9, 2011 - $8,195 -47% -57% 90 $91   $84,723,156 80
Jan 10, 2011 - $2,488 -70% -72% 90 $28   $84,725,644 81
Jan 11, 2011 - $2,551 +3% -62% 90 $28   $84,728,195 82
Jan 12, 2011 - $3,025 +19% -54% 90 $34   $84,731,220 83
Jan 13, 2011 - $2,965 -2% -53% 90 $33   $84,734,185 84
Jan 14, 2011 - $3,555 +20% -66% 40 $89   $84,737,740 85
Jan 15, 2011 - $5,450 +53% -65% 40 $136   $84,743,190 86
Jan 16, 2011 - $4,537 -17% -45% 40 $113   $84,747,727 87
Jan 17, 2011 53 $2,157 -52% -13% 40 $54   $84,749,884 88
Jan 18, 2011 - $1,120 -48% -56% 40 $28   $84,751,004 89
Jan 19, 2011 - $1,078 -4% -64% 40 $27   $84,752,082 90
Jan 20, 2011 - $825 -23% -72% 40 $21   $84,752,907 91

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 22, 2010 1 $49,157,865   3,216 $15,285   $49,157,865 1
Oct 29, 2010 2 $20,767,257 -58% 3,239 $6,412   $69,925,122 2
Nov 5, 2010 6 $9,025,334 -57% 3,168 $2,849   $78,950,456 3
Nov 12, 2010 9 $3,687,314 -59% 2,403 $1,534   $82,637,770 4
Nov 19, 2010 18 $1,247,783 -66% 1,101 $1,133   $83,885,553 5
Nov 26, 2010 24 $270,906 -78% 279 $971   $84,156,459 6
Dec 3, 2010 30 $132,290 -51% 200 $661   $84,288,749 7
Dec 10, 2010 39 $65,691 -50% 125 $526   $84,354,440 8
Dec 17, 2010 33 $143,459 +118% 174 $824   $84,497,899 9
Dec 24, 2010 36 $105,589 -26% 145 $728   $84,603,488 10
Dec 31, 2010 38 $85,536 -19% 145 $590   $84,689,024 11
Jan 7, 2011 44 $45,161 -47% 90 $502   $84,734,185 12
Jan 14, 2011 56 $18,722 -59% 40 $468   $84,752,907 13

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 20113427,728 427,728$6,839,371$6,839,3711
Feb 20, 201116155,755-64% 583,483$2,490,522$9,329,8932
Feb 27, 20111477,102-50% 660,585$1,343,117$10,673,0103
Mar 6, 20112046,290-40% 706,875$792,948$11,465,9584
Mar 13, 20112436,695-21% 743,570$623,448$12,089,4065
Mar 20, 20112724,271-34% 767,841$412,364$12,501,7706
Mar 27, 20113017,214-29% 785,055$266,645$12,768,4157
Oct 9, 20112911,585 899,463$177,830$14,598,93035
Oct 16, 20112911,537n/c911,000$138,329$14,737,25936
Oct 23, 20112813,811+20% 924,811$151,783$14,889,04237
Oct 30, 20112714,726+7% 939,537$156,537$15,045,57938
Nov 6, 20112811,886-19% 951,423$153,211$15,198,79039

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 2011197,200 97,200$2,385,288$2,385,2881
Feb 20, 20111324,267-75% 121,467$582,155$2,967,4432

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Katie Featherston    Katie
Micah Sloat    Micah

Supporting Cast

Brian Boland    Daniel Ray
Molly Ephraim    Ali Ray
Sprague Grayden    Kristi Ray

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jason Blum    Producer
Oren Peli    Producer
Steven Schneider    Executive Producer
Akiva Goldsman    Executive Producer
Amir Zbeda    Co-Producer
Tod Williams    Director
Michael R. Perry    Screenwriter
Christopher Landon    Screenwriter
Tom Pabst    Screenwriter
Michael R. Perry    Story Creator
Oren Peli    Story Creator
Michael Simmonds    Cinematographer
Gregory Plotkin    Editor
Jennifer Spence    Production Designer
Elizabeth R. Rosenbaum    Set Decorator
Kristin M. Burke    Costume Designer
Zsolt Magyar    Sound Mixer
Mark Binder    Sound Designer
Peter A. Brown    Sound Designer
Mark Binder    Re-recording Mixer
Nick Shaffer    Re-recording Mixer
Michael Kennedy    Visual Effects Supervisor
Rob King    Stunt Coordinator
Jeanette Volturno-Brill    Line Producer
James Moran    Assistant Director
James Moran    Second Unit Director
Michael Hothorn    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 22nd, 2011

February 22nd, 2011

It's a pretty good week on the home market, all things considered, with two $100 million first-run releases on this week's list. On the other hand, there doesn't feel like a whole lot of depth and there are about as many featured reviews as other releases, if you count late reviews and ones where I'm still waiting on the screeners. One of these late reviews, Megamind could be the Pick of the Week, but I'm giving the Blu-ray one last chance to arrive before its release on Friday. More...

Featured Blu-ray / DVD Review: Paranormal Activity 2

February 18th, 2011

When Paranormal Activity came out in 2009 and earned nearly $200 million worldwide on a production budget of just $15,000, you knew there would be a sequel. The fact that Paranormal Activity 2 came out the next year was a bit of a surprise, but does the short turnaround mean the sequel is an inferior product? More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

International Box Office: Unstoppable, But for How Long?

November 17th, 2010

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

International Box Office: Due for a Win

November 10th, 2010

Unlike its domestic debut, Due Date was able to open in first place internationally with $21.69 million on 3572 screens in 32 markets. It was tops in Germany with $3.90 million on 519 screens, while it also led the way in the U.K. with $3.78 million on 449 screens. On the other hand, it had to settle for second place in Russia, but with $3.88 million on 543 screens, it was still a huge success there. In comparison, the cumulative opening weekend was nearly identical to The Hangover, which bodes well for the film's chances internationally, even if it likely won't have the same long legs. More...

Will November Start Mega-Sized?

November 4th, 2010

November could start on a high note with three wide releases poised to open one-two-three. If all three films only manage to reach just the midpoint of expectations, then the month will start with a big win year-over-year, as last year three of the four new releases struggled. If they reach the high end of expectations, then the top three films this week will earn more than the top ten films did last year. Even low end expectations has this year's likely number one film, MegaMind, topping last year's number one film, A Christmas Carol. The only bad news is the lack of depth, as none of the holdovers are poised to do much business. They are either pump and dumps, or have been in theaters so long that they are no longer a real factor. More...

International Box Office: Holidays Help Despicable Return to Top

November 3rd, 2010

Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million. More...

Halloween Helps Scare Up Movie Business

November 2nd, 2010

As expected, Halloween hurt the overall box office, which plummeted 27% from last weekend to just $95 million from Friday to Sunday. However, the top film on the chart did do better than expected on Sunday, while the overall box office was 5% higher than the same weekend last year when Halloween fell on a Saturday. Year-to-date, 2010 still has a 3% lead over 2009 with a running tally of $8.78 billion, while there's very little time left to blow that lead. On the other hand, ticket sales are down 2%, so there's little hope to catch up in that regard. More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

October 31st, 2010

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Contest: Why Be Normal?: Winning Announcement

October 28th, 2010

The winners of our Why Be Normal? contest were determined and they are... More...

Last Chance to See Saw?

October 28th, 2010

Halloween falls on Sunday this year, and is generally a bad day at the box office, which will likely result in a massive drop-off for most films this weekend. However, there is one horror film opening wide, plus another that opened last weekend that could benefit. The overall effect will still likely be negative, but this time last year, Halloween fell on a Saturday, which is a lot worse for business. So 2010 could still come out on top in the year-over-year comparison, even if it is a close race. More...

International Box Office: Getting Active

October 27th, 2010

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

IMAX Merely Normal

October 26th, 2010

Paranormal Activity 2 opened in $2.4 million on 151 IMAX screens domestically giving it an average of $16,000 per IMAX screen. That's not that much better than its overall per theater average. It managed $120,000 on just 5 IMAX screens in France, its first international market, which is a much better result. Meanwhile, it was announced that Legend of the Guardians: The Owls of Ga'Hoole has earned $7 million on IMAX screens worldwide, including $5.3 million domestically. More...

Almost No Activity on the Per Theater Chart

October 26th, 2010

There was only one film that reached the $10,000 mark on the per theater chart, and it was the overall box office leader, Paranormal Activity 2. That film opened with an average of $12,649 in just over 3200 theaters. More...

Better than Normal

October 25th, 2010

I'm not willing to say the slump is over after just one weekend, but we did finally see some real positive signs over the weekend. Not only did the number one film top expectations, but no film in the top five really flopped. In fact, only one film in the top ten fell more than 33.6%. Overall the box office was down 2% from last week earning $129 million; however, it was up by 12% over the same weekend last year, which is far more important. A double-digit increase in the year-over-year comparison was pretty commonplace earlier in the year, so hopefully this is a portent of things to come, and not just a momentary blip. Year-to-date 2010 has now earned $8.65 billion giving it a 3.4% lead over 2009's running tally of $8.37 billion. More...

Will 2010 Return to Normal?

October 21st, 2010

For much of the year, 2010 has been a banner year at the box office. We've already broken records for the most $300 million movies in the calendar year, 2010 is the first year where two films released during the same year, have reached $1 billion worldwide. We are currently nearly $300 million ahead of last year's pace. However, recently things have not been quite as rosy and we've seen declines on a year-over-year basis five of the past six weeks. Will that change this weekend? There are some positive signs. For instance, this time last year there were three or four wide releases. (It depends on your definition of "Wide".) All four failed to reach initial expectations, dramatically in some cases. This leaves a real opportunity for 2010 to expand its lead. There is only one movie opening wide, plus another expanding wide, but perhaps the lack of competition will be good for the two films. More...

Contest: Why Be Normal?

October 15th, 2010

Paranormal Activity 2, the sequel to the most profitable movie of all time, based on a percentage of production budget, opens next week. It will likely be the number one movie at the box office, and it is definitely the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Paranormal Activity 2. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of My Son, My Son, What Have Ye Done? on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of My Son, My Son, What Have Ye Done? on DVD. Finally, a third person will be chosen from all eligible entries and that person will win the final copy of My Son, My Son, What Have Ye Done? on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, October 22 to be eligible, so don't delay! More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A prequel, beginning two months before and following up with the events depicted in the original film.

Metrics

Opening Weekend:$40,678,424 (48.0% of total gross)
Legs:2.08 (domestic box office/biggest weekend)
Domestic Share:47.7% (domestic box office/worldwide)
Production Budget:$3,000,000 (worldwide box office is 59.2 times production budget)
Theater counts:3,216 opening theaters/3,239 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $115,796,108

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 986 $84,752,907
All Time International Box Office (Rank 1,101-1,200) 1,176 $92,759,125
All Time Worldwide Box Office (Rank 1,001-1,100) 1,046 $177,512,032
All Time Domestic Box Office for R Movies (Rank 201-300) 229 $84,752,907
All Time International Box Office for R Movies (Rank 201-300) 242 $92,759,125
All Time Worldwide Box Office for R Movies (Rank 201-300) 220 $177,512,032

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 20th, 2010 (IMAX) by Paramount Pictures
October 22nd, 2010 (Wide) by Paramount Pictures
Video Release: February 8th, 2011 by Paramount Home Video
MPAA Rating: R for some language and brief violent material.
(Rating bulletin 2140, 9/29/2010)
Running Time: 91 minutes
Franchise: Paranormal Activity
Comparisons: vs. Red
Create your own comparison chart…
Keywords: Found Footage, Demons, Prequel, Occult, IMAX: DMR, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Blumhouse, Solana Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Halloween (All Movies, 3-Day) 26 $16,508,107 Oct 29, 2010 10
Halloween (All Movies, 3-Day, Inflation Adjusted) 35 $23,642,787 Oct 29, 2010 10
Biggest Domestic October Weekend 22 $40,678,424 Oct 22, 2010 3
Top Horror Weekend Domestic 15 $40,678,424 Oct 22, 2010 3
Top Paramount Pictures Weekend Domestic 60 $40,678,424 Oct 22, 2010 3
Top R Weekend Domestic 59 $40,678,424 Oct 22, 2010 3
Front-Loaded Opening Weekend 43 49.4% Oct 22, 2010 3
Top 2010 Theater Average 100 $12,649 Oct 22, 2010 3
Top Horror Day Domestic 18 $20,109,273 Oct 22, 2010 1
Top Paramount Pictures Day Domestic 87 $20,109,273 Oct 22, 2010 1
Top R Day Domestic 69 $20,109,273 Oct 22, 2010 1
Biggest Domestic October Day 28 $20,109,273 Oct 22, 2010 1

Leading Cast

Katie Featherston    Katie
Micah Sloat    Micah

Supporting Cast

Brian Boland    Daniel Ray
Molly Ephraim    Ali Ray
Sprague Grayden    Kristi Ray

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jason Blum    Producer
Oren Peli    Producer
Steven Schneider    Executive Producer
Akiva Goldsman    Executive Producer
Amir Zbeda    Co-Producer
Tod Williams    Director
Michael R. Perry    Screenwriter
Christopher Landon    Screenwriter
Tom Pabst    Screenwriter
Michael R. Perry    Story Creator
Oren Peli    Story Creator
Michael Simmonds    Cinematographer
Gregory Plotkin    Editor
Jennifer Spence    Production Designer
Elizabeth R. Rosenbaum    Set Decorator
Kristin M. Burke    Costume Designer
Zsolt Magyar    Sound Mixer
Mark Binder    Sound Designer
Peter A. Brown    Sound Designer
Mark Binder    Re-recording Mixer
Nick Shaffer    Re-recording Mixer
Michael Kennedy    Visual Effects Supervisor
Rob King    Stunt Coordinator
Jeanette Volturno-Brill    Line Producer
James Moran    Assistant Director
James Moran    Second Unit Director
Michael Hothorn    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 22nd, 2011

February 22nd, 2011

It's a pretty good week on the home market, all things considered, with two $100 million first-run releases on this week's list. On the other hand, there doesn't feel like a whole lot of depth and there are about as many featured reviews as other releases, if you count late reviews and ones where I'm still waiting on the screeners. One of these late reviews, Megamind could be the Pick of the Week, but I'm giving the Blu-ray one last chance to arrive before its release on Friday. More...

Featured Blu-ray / DVD Review: Paranormal Activity 2

February 18th, 2011

When Paranormal Activity came out in 2009 and earned nearly $200 million worldwide on a production budget of just $15,000, you knew there would be a sequel. The fact that Paranormal Activity 2 came out the next year was a bit of a surprise, but does the short turnaround mean the sequel is an inferior product? More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

International Box Office: Unstoppable, But for How Long?

November 17th, 2010

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

International Box Office: Due for a Win

November 10th, 2010

Unlike its domestic debut, Due Date was able to open in first place internationally with $21.69 million on 3572 screens in 32 markets. It was tops in Germany with $3.90 million on 519 screens, while it also led the way in the U.K. with $3.78 million on 449 screens. On the other hand, it had to settle for second place in Russia, but with $3.88 million on 543 screens, it was still a huge success there. In comparison, the cumulative opening weekend was nearly identical to The Hangover, which bodes well for the film's chances internationally, even if it likely won't have the same long legs. More...

Will November Start Mega-Sized?

November 4th, 2010

November could start on a high note with three wide releases poised to open one-two-three. If all three films only manage to reach just the midpoint of expectations, then the month will start with a big win year-over-year, as last year three of the four new releases struggled. If they reach the high end of expectations, then the top three films this week will earn more than the top ten films did last year. Even low end expectations has this year's likely number one film, MegaMind, topping last year's number one film, A Christmas Carol. The only bad news is the lack of depth, as none of the holdovers are poised to do much business. They are either pump and dumps, or have been in theaters so long that they are no longer a real factor. More...

International Box Office: Holidays Help Despicable Return to Top

November 3rd, 2010

Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million. More...

Halloween Helps Scare Up Movie Business

November 2nd, 2010

As expected, Halloween hurt the overall box office, which plummeted 27% from last weekend to just $95 million from Friday to Sunday. However, the top film on the chart did do better than expected on Sunday, while the overall box office was 5% higher than the same weekend last year when Halloween fell on a Saturday. Year-to-date, 2010 still has a 3% lead over 2009 with a running tally of $8.78 billion, while there's very little time left to blow that lead. On the other hand, ticket sales are down 2%, so there's little hope to catch up in that regard. More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

October 31st, 2010

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Contest: Why Be Normal?: Winning Announcement

October 28th, 2010

The winners of our Why Be Normal? contest were determined and they are... More...

Last Chance to See Saw?

October 28th, 2010

Halloween falls on Sunday this year, and is generally a bad day at the box office, which will likely result in a massive drop-off for most films this weekend. However, there is one horror film opening wide, plus another that opened last weekend that could benefit. The overall effect will still likely be negative, but this time last year, Halloween fell on a Saturday, which is a lot worse for business. So 2010 could still come out on top in the year-over-year comparison, even if it is a close race. More...

International Box Office: Getting Active

October 27th, 2010

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

IMAX Merely Normal

October 26th, 2010

Paranormal Activity 2 opened in $2.4 million on 151 IMAX screens domestically giving it an average of $16,000 per IMAX screen. That's not that much better than its overall per theater average. It managed $120,000 on just 5 IMAX screens in France, its first international market, which is a much better result. Meanwhile, it was announced that Legend of the Guardians: The Owls of Ga'Hoole has earned $7 million on IMAX screens worldwide, including $5.3 million domestically. More...

Almost No Activity on the Per Theater Chart

October 26th, 2010

There was only one film that reached the $10,000 mark on the per theater chart, and it was the overall box office leader, Paranormal Activity 2. That film opened with an average of $12,649 in just over 3200 theaters. More...

Better than Normal

October 25th, 2010

I'm not willing to say the slump is over after just one weekend, but we did finally see some real positive signs over the weekend. Not only did the number one film top expectations, but no film in the top five really flopped. In fact, only one film in the top ten fell more than 33.6%. Overall the box office was down 2% from last week earning $129 million; however, it was up by 12% over the same weekend last year, which is far more important. A double-digit increase in the year-over-year comparison was pretty commonplace earlier in the year, so hopefully this is a portent of things to come, and not just a momentary blip. Year-to-date 2010 has now earned $8.65 billion giving it a 3.4% lead over 2009's running tally of $8.37 billion. More...

Will 2010 Return to Normal?

October 21st, 2010

For much of the year, 2010 has been a banner year at the box office. We've already broken records for the most $300 million movies in the calendar year, 2010 is the first year where two films released during the same year, have reached $1 billion worldwide. We are currently nearly $300 million ahead of last year's pace. However, recently things have not been quite as rosy and we've seen declines on a year-over-year basis five of the past six weeks. Will that change this weekend? There are some positive signs. For instance, this time last year there were three or four wide releases. (It depends on your definition of "Wide".) All four failed to reach initial expectations, dramatically in some cases. This leaves a real opportunity for 2010 to expand its lead. There is only one movie opening wide, plus another expanding wide, but perhaps the lack of competition will be good for the two films. More...

Contest: Why Be Normal?

October 15th, 2010

Paranormal Activity 2, the sequel to the most profitable movie of all time, based on a percentage of production budget, opens next week. It will likely be the number one movie at the box office, and it is definitely the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Paranormal Activity 2. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of My Son, My Son, What Have Ye Done? on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of My Son, My Son, What Have Ye Done? on DVD. Finally, a third person will be chosen from all eligible entries and that person will win the final copy of My Son, My Son, What Have Ye Done? on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, October 22 to be eligible, so don't delay! More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 22, 2010 1 $40,678,424   3,216 $12,649   $40,678,424 1
Oct 29, 2010 2 $16,508,107 -59% 3,239 $5,097   $65,665,972 2
Nov 5, 2010 6 $7,034,742 -57% 3,168 $2,221   $76,959,864 3
Nov 12, 2010 8 $2,980,201 -58% 2,403 $1,240   $81,930,657 4
Nov 19, 2010 12 $945,460 -68% 1,101 $859   $83,583,230 5
Nov 26, 2010 23 $220,108 -77% 279 $789   $84,105,661 6
Dec 3, 2010 31 $101,029 -54% 200 $505   $84,257,488 7
Dec 10, 2010 38 $45,310 -55% 125 $362   $84,334,059 8
Dec 17, 2010 30 $82,538 +82% 174 $474   $84,436,978 9
Dec 24, 2010 37 $39,944 -52% 145 $275   $84,537,843 10
Dec 31, 2010 40 $57,160 +43% 145 $394   $84,660,648 11
Jan 7, 2011 43 $34,132 -40% 90 $379   $84,723,156 12
Jan 14, 2011 53 $13,542 -60% 40 $339   $84,747,727 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 21, 2010 P $6,300,000     0     $6,300,000  
Oct 22, 2010 1 $20,109,273     3,216 $6,253   $20,109,273 1
Oct 23, 2010 1 $13,040,274 -35%   3,216 $4,055   $33,149,547 2
Oct 24, 2010 1 $7,528,877 -42%   3,216 $2,341   $40,678,424 3
Oct 25, 2010 1 $2,426,747 -68%   3,216 $755   $43,105,171 4
Oct 26, 2010 1 $2,208,039 -9%   3,216 $687   $45,313,210 5
Oct 27, 2010 1 $1,865,776 -16%   3,216 $580   $47,178,986 6
Oct 28, 2010 1 $1,978,879 +6%   3,216 $615   $49,157,865 7
Oct 29, 2010 2 $5,799,725 +193% -71% 3,239 $1,791   $54,957,590 8
Oct 30, 2010 2 $6,488,577 +12% -50% 3,239 $2,003   $61,446,167 9
Oct 31, 2010 2 $4,219,805 -35% -44% 3,239 $1,303   $65,665,972 10
Nov 1, 2010 2 $1,334,823 -68% -45% 3,239 $412   $67,000,795 11
Nov 2, 2010 3 $1,185,059 -11% -46% 3,239 $366   $68,185,854 12
Nov 3, 2010 4 $847,286 -29% -55% 3,239 $262   $69,033,140 13
Nov 4, 2010 4 $891,982 +5% -55% 3,239 $275   $69,925,122 14
Nov 5, 2010 6 $2,365,719 +165% -59% 3,168 $747   $72,290,841 15
Nov 6, 2010 6 $3,208,479 +36% -51% 3,168 $1,013   $75,499,320 16
Nov 7, 2010 6 $1,460,544 -54% -65% 3,168 $461   $76,959,864 17
Nov 8, 2010 6 $396,394 -73% -70% 3,168 $125   $77,356,258 18
Nov 9, 2010 6 $410,352 +4% -65% 3,168 $130   $77,766,610 19
Nov 10, 2010 7 $509,162 +24% -40% 3,168 $161   $78,275,772 20
Nov 11, 2010 7 $674,684 +33% -24% 3,168 $213   $78,950,456 21
Nov 12, 2010 8 $1,049,780 +56% -56% 2,403 $437   $80,000,236 22
Nov 13, 2010 8 $1,312,469 +25% -59% 2,403 $546   $81,312,705 23
Nov 14, 2010 9 $617,952 -53% -58% 2,403 $257   $81,930,657 24
Nov 15, 2010 9 $178,516 -71% -55% 2,403 $74   $82,109,173 25
Nov 16, 2010 10 $204,291 +14% -50% 2,403 $85   $82,313,464 26
Nov 17, 2010 10 $167,532 -18% -67% 2,403 $70   $82,480,996 27
Nov 18, 2010 10 $156,774 -6% -77% 2,403 $65   $82,637,770 28
Nov 19, 2010 11 $301,969 +93% -71% 1,101 $274   $82,939,739 29
Nov 20, 2010 13 $427,093 +41% -67% 1,101 $388   $83,366,832 30
Nov 21, 2010 14 $216,398 -49% -65% 1,101 $197   $83,583,230 31
Nov 22, 2010 14 $94,932 -56% -47% 1,101 $86   $83,678,162 32
Nov 23, 2010 14 $120,561 +27% -41% 1,101 $110   $83,798,723 33
Nov 24, 2010 - $44,190 -63% -74% 279 $158   $83,842,913 34
Nov 25, 2010 - $42,640 -4% -73% 279 $153   $83,885,553 35
Nov 26, 2010 - $88,401 +107% -71% 279 $317   $83,973,954 36
Nov 27, 2010 - $92,767 +5% -78% 279 $332   $84,066,721 37
Nov 28, 2010 - $38,940 -58% -82% 279 $140   $84,105,661 38
Nov 29, 2010 - $13,128 -66% -86% 279 $47   $84,118,789 39
Nov 30, 2010 - $13,095 n/c -89% 279 $47   $84,131,884 40
Dec 1, 2010 - $12,190 -7% -72% 279 $44   $84,144,074 41
Dec 2, 2010 - $12,385 +2% -71% 279 $44   $84,156,459 42
Dec 3, 2010 - $32,553 +163% -63% 200 $163   $84,189,012 43
Dec 4, 2010 - $44,524 +37% -52% 200 $223   $84,233,536 44
Dec 5, 2010 - $23,952 -46% -38% 200 $120   $84,257,488 45
Dec 6, 2010 - $7,460 -69% -43% 200 $37   $84,264,948 46
Dec 7, 2010 - $7,804 +5% -40% 200 $39   $84,272,752 47
Dec 8, 2010 - $8,489 +9% -30% 200 $42   $84,281,241 48
Dec 9, 2010 - $7,508 -12% -39% 200 $38   $84,288,749 49
Dec 10, 2010 - $14,729 +96% -55% 125 $118   $84,303,478 50
Dec 11, 2010 - $18,975 +29% -57% 125 $152   $84,322,453 51
Dec 12, 2010 - $11,606 -39% -52% 125 $93   $84,334,059 52
Dec 13, 2010 - $5,773 -50% -23% 125 $46   $84,339,832 53
Dec 14, 2010 - $4,655 -19% -40% 125 $37   $84,344,487 54
Dec 15, 2010 - $5,075 +9% -40% 125 $41   $84,349,562 55
Dec 16, 2010 - $4,878 -4% -35% 125 $39   $84,354,440 56
Dec 17, 2010 - $22,064 +352% +50% 174 $127   $84,376,504 57
Dec 18, 2010 - $32,619 +48% +72% 174 $187   $84,409,123 58
Dec 19, 2010 - $27,855 -15% +140% 174 $160   $84,436,978 59
Dec 20, 2010 - $16,630 -40% +188% 174 $96   $84,453,608 60
Dec 21, 2010 - $17,869 +7% +284% 174 $103   $84,471,477 61
Dec 22, 2010 - $13,405 -25% +164% 174 $77   $84,484,882 62
Dec 23, 2010 - $13,017 -3% +167% 174 $75   $84,497,899 63
Dec 24, 2010 - $4,225 -68% -81% 145 $29   $84,502,124 64
Dec 25, 2010 - $14,647 +247% -55% 145 $101   $84,516,771 65
Dec 26, 2010 - $21,072 +44% -24% 145 $145   $84,537,843 66
Dec 27, 2010 - $16,102 -24% -3% 145 $111   $84,553,945 67
Dec 28, 2010 - $15,537 -4% -13% 145 $107   $84,569,482 68
Dec 29, 2010 - $16,570 +7% +24% 145 $114   $84,586,052 69
Dec 30, 2010 - $17,436 +5% +34% 145 $120   $84,603,488 70
Dec 31, 2010 - $8,854 -49% +110% 145 $61   $84,612,342 71
Jan 1, 2011 - $29,096 +229% +99% 145 $201   $84,641,438 72
Jan 2, 2011 - $19,210 -34% -9% 145 $132   $84,660,648 73
Jan 3, 2011 - $8,731 -55% -46% 145 $60   $84,669,379 74
Jan 4, 2011 - $6,770 -22% -56% 145 $47   $84,676,149 75
Jan 5, 2011 - $6,512 -4% -61% 145 $45   $84,682,661 76
Jan 6, 2011 - $6,363 -2% -64% 145 $44   $84,689,024 77
Jan 7, 2011 - $10,345 +63% +17% 90 $115   $84,699,369 78
Jan 8, 2011 - $15,592 +51% -46% 90 $173   $84,714,961 79
Jan 9, 2011 - $8,195 -47% -57% 90 $91   $84,723,156 80
Jan 10, 2011 - $2,488 -70% -72% 90 $28   $84,725,644 81
Jan 11, 2011 - $2,551 +3% -62% 90 $28   $84,728,195 82
Jan 12, 2011 - $3,025 +19% -54% 90 $34   $84,731,220 83
Jan 13, 2011 - $2,965 -2% -53% 90 $33   $84,734,185 84
Jan 14, 2011 - $3,555 +20% -66% 40 $89   $84,737,740 85
Jan 15, 2011 - $5,450 +53% -65% 40 $136   $84,743,190 86
Jan 16, 2011 - $4,537 -17% -45% 40 $113   $84,747,727 87
Jan 17, 2011 53 $2,157 -52% -13% 40 $54   $84,749,884 88
Jan 18, 2011 - $1,120 -48% -56% 40 $28   $84,751,004 89
Jan 19, 2011 - $1,078 -4% -64% 40 $27   $84,752,082 90
Jan 20, 2011 - $825 -23% -72% 40 $21   $84,752,907 91

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 22, 2010 1 $49,157,865   3,216 $15,285   $49,157,865 1
Oct 29, 2010 2 $20,767,257 -58% 3,239 $6,412   $69,925,122 2
Nov 5, 2010 6 $9,025,334 -57% 3,168 $2,849   $78,950,456 3
Nov 12, 2010 9 $3,687,314 -59% 2,403 $1,534   $82,637,770 4
Nov 19, 2010 18 $1,247,783 -66% 1,101 $1,133   $83,885,553 5
Nov 26, 2010 24 $270,906 -78% 279 $971   $84,156,459 6
Dec 3, 2010 30 $132,290 -51% 200 $661   $84,288,749 7
Dec 10, 2010 39 $65,691 -50% 125 $526   $84,354,440 8
Dec 17, 2010 33 $143,459 +118% 174 $824   $84,497,899 9
Dec 24, 2010 36 $105,589 -26% 145 $728   $84,603,488 10
Dec 31, 2010 38 $85,536 -19% 145 $590   $84,689,024 11
Jan 7, 2011 44 $45,161 -47% 90 $502   $84,734,185 12
Jan 14, 2011 56 $18,722 -59% 40 $468   $84,752,907 13

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 20113427,728 427,728$6,839,371$6,839,3711
Feb 20, 201116155,755-64% 583,483$2,490,522$9,329,8932
Feb 27, 20111477,102-50% 660,585$1,343,117$10,673,0103
Mar 6, 20112046,290-40% 706,875$792,948$11,465,9584
Mar 13, 20112436,695-21% 743,570$623,448$12,089,4065
Mar 20, 20112724,271-34% 767,841$412,364$12,501,7706
Mar 27, 20113017,214-29% 785,055$266,645$12,768,4157
Oct 9, 20112911,585 899,463$177,830$14,598,93035
Oct 16, 20112911,537n/c911,000$138,329$14,737,25936
Oct 23, 20112813,811+20% 924,811$151,783$14,889,04237
Oct 30, 20112714,726+7% 939,537$156,537$15,045,57938
Nov 6, 20112811,886-19% 951,423$153,211$15,198,79039

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Feb 13, 2011197,200 97,200$2,385,288$2,385,2881
Feb 20, 20111324,267-75% 121,467$582,155$2,967,4432

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.