Theater Averages: Jay and Silent Bob Give Limited Releases a Kick in the Pants

October 24, 2019

Jay and Silent Bob Reboot

It was an amazing week on the theater average chart with five films in the $10,000 club, incluing three new releases that earned averages of more than $50,000. Jay and Silent Bob Reboot opened with two days of special engagements where the film earned just over $1 million, before having a roadshow performance in one theater over the weekend earning $93,520. However, this wasn’t a usual run and tickets range from about $50 to over $200 for the VIP packages at some shows. That said, even with normal ticket prices, it would still have earned a spot in the $10,000 club. Second place went to Jojo Rabbit with an impressive opening of average $69,911 in five theaters. This is more than enough to expand significantly, perhaps even enough to justify a wide expansion. The Lighthouse also opened well enough to justify significant expansions earning an average of $53,475 in eight theaters. Parasite was the only holdover in the $10,000 club earning an average of $37,616 in 33 theaters. The film topped $1 million over the weekend and it has plenty of room to grow. The final film in the $10,000 club was The Cave, which earned an average of $10,593 in two theaters.

The next best new limited release was The Captain, which earned an average of $6,910 in 47 theaters. This is an amazing start for a foreign-language film opening in dozens of theaters. Greener Grass was next with an average of $4,653 in two theaters, which is a great start for a film playing on VOD. By the Grace of God struggled with an average of $3,883, also in two theaters. Cyrano, My Love couldn’t deal with the competition, as it earned an average of just $2,284 in just three theaters. Meanwhile, there were two films that missed the Mendoza Line ($2,000 per theater), Immortal Hero and Stuffed. The two films earned averages of $1,719 in 12 theaters and $1,602 in two theaters respectively. However, the latter film was a Wednesday release and it did earn $2,574 over five days.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • Pain & Glory took just three weeks to get to $1 million in limited release and it still has room to expand.
  • Jay and Silent Bob Reboot earned more than $1 million during its special engagement and roadshow pricing means it likely isn’t done earning milestones.
  • Parasite raced passed the $1 million mark and it will top $2 million shortly.
  • As expected, Judy got to $15 million early last week and it nearly hit $20 million over the weekend.
Weekend Box Office Results

Filed under: Theater Averages, Judy, Dolor y gloria, Jojo Rabbit, Grâce à dieu, Edmond, Parasite (기생충), Jay and Silent Bob Reboot, The Lighthouse, Greener Grass, Immortal Hero, Zhongguo jizhang, Stuffed, The Cave