Guardians of the Galaxy will likely become the biggest hit of this August. It might become the biggest hit of any August. The buzz is powerful, as are the reviews, and this could add up to a record-breaking opening. It isn't the only film opening wide, as Get On Up is also coming out this weekend. That film is a biopic of James Brown and it is earning stellar reviews, but will be limited to the counter-programming role. This weekend last year, the box office was led by 2 Guns, which made $27.06 million during the weekend. Guardians of the Galaxy should make more than that during its opening day. It looks like 2014 should finally end the slump it is in.
Guardians of the Galaxy opens on IMAX this weekend and hopefully it will be a hit, because the format could use some good news. The second quarter numbers were released last week and there are some troubling signs. For instance, global ticket sales for DMR titles generate $216.0 million during the second quarter of 2014, which was down from the same time period of 2013. Granted, it was down by less than $4 million or just under 2%, which is much better than the overall market was like during the same time period. The average per screen box office fell more dramatically down 15% from $353,300 to $299,800. Obviously IMAX is still going strong and the continuing growth in total IMAX screens is evidence of that, but like non-IMAX theaters, they could really use a monster hit to boost the box office numbers.
Next weekend the summer film I'm most interested in seeing finally opens, Guardians of the Galaxy. In fact, out of all of the The Avengers: Phase Two films, this is the one I'm most interested in seeing. To celebrate, we have three T-shirts from Shirts.com, specifically their Superhero / Marvel collections. (You can choose any T-shirt on the site; we are just highlighting these collections.)
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win one of three coupons for Shirts.com.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win one of three coupons for Shirts.com.
Finally, one additional entry will be chosen, regardless of the accuracy of their prediction, and that person will win the final of three coupons for Shirts.com. So if you are really bad at predicting box office numbers, this is the contest to enter.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!