Limitless

Limitless poster
Theatrical Performance
Domestic Box Office $79,249,455Details
International Box Office $90,490,000
Worldwide Box Office $169,739,455
Home Market Performance
Domestic DVD Sales $11,991,700 Details
Domestic Blu-ray Sales $8,700,286 Details
Total Domestic Video Sales $20,691,986
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

Aspiring author Eddie Morra is suffering from chronic writer's block, but his life changes instantly when an old friend introduces him to NZT, a revolutionary new pharmaceutical that allows him to tap his full potential. With every synapse crackling, Eddie can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets--as long as he keeps taking the untested drug. Soon Eddie takes Wall Street by storm, parlaying a small stake into millions. His accomplishments catch the eye of mega-mogul Carl Van Loon, who invites him to help broker the largest merger in corporate history. But they also bring Eddie to the attention of people willing to do anything to get their hands on his stash of NZT. With his life in jeopardy and the drug's brutal side effects taking their toll, Eddie dodges mysterious stalkers, a vicious gangster and an intense police investigation as he attempts to hang on to his dwindling supply long enough to outwit his enemies.

Metrics

Rotten Tomatoes
Critics
70% - Fresh
Audience
74% - Upright

Movie Details

Production Budget:$27,000,000
Theatrical Release: March 18th, 2011 (Wide) by Relativity
Video Release: July 19th, 2011 by Fox Home Entertainment
MPAA Rating: PG-13 for thematic material involving a drug, violence including disturbing images, sexuality and language.
(Rating bulletin 2161, 3/2/2011)
Keywords: Visual Effects, Wish Granters, Writing and Writers, Conspiracy Theory, Hitmen, Pharmaceuticals, Narcotics, Political, Relationships Gone Wrong, Faulty Memory, Non-Chronological, Foreign Language, Rags to Riches, Surprise Twist, Voiceover/Narration, Addiction, Super Soldier Serum
Source:Based on Fiction Book/Short Story
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production Companies: Relativity Media, Rogue Pictures, Virgin, Many Rivers, Boy of the Year , Intermedia Film

Blu-ray Sales: Rio Sets Summer Records

As previously stated many, many times recently, the summer is the worst time of year for the home market. However, there was a bright spot this week with the release of Rio, which not only topped the Blu-ray sales chart, it topped studio estimates. During its opening week, the film sold 1.02 million units on Blu-ray generating $21.37 million in opening week sales, which was the best figures since we debuted the weekly Blu-ray sales chart at the beginning of summer, and in fact the best summer release in the history of the format. Its Blu-ray ratio for its opening week was 37%, which is stunning for a kids movie and certainly raises the bar for the summer CG blockbusters. More...

Blu-ray Sales: Finding the Source of the Problem

It was a slow week on the home market, especially on Blu-ray, where it was a rare week suffering from year-over-year declines. But more on that in a bit. The number one selling Blu-ray was Source Code with 189,000 units. It was a little disappointing on DVD and its opening week Blu-ray ratio was just under 33%, acceptable, but not great. It was visual enough that upgrading to High Definition wasn't a bad choice, but second-tier enough that I would understand if a lot of people just didn't want to bother with the extra price. More...

DVD Sales: Decoding the Home Market

It was a really slow week on the home market with only two new releases reaching the top 30. One those was Source Code, which led the way with 386,000 units / $5.54 million. More...

DVD Sales: Rango's Appeal Remains Limitless

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. More...

Blu-ray Sales: Rango Remains on Top

Rango remained the best selling Blu-ray this week with 317,000 units / $6.34 million for the week and 670,000 units / $13.39 million after two. More...

Featured Blu-ray / DVD Review: Limitless

Bradley Cooper earned major breakout success thanks to The Hangover and after The A-Team missed expectations, Limitless became a major test of his potential A-list status. Taking into consideration the time of year it was released, and its production budget, it was a solid hit. But will it help build his brand? Or will those who saw this movie be less likely to seek out his future films? More...

DVD and Blu-ray Releases for July 19th, 2011

Looking at the overall strength of the home market releases this week and there's not a lot to look forward to. If you don't count Rango, which came out on Blu-ray / DVD on Friday, then the biggest hit of the week is Limitless. That film is worth picking up on Blu-ray, but it's not exactly Pick of the Week material. In fact, the best release on this week's list is Once Upon a Time in America, which made its Blu-ray debut at the end of May, but the screener arrived very late. Despite this, I'm awarding it the Pick of the Week. More...

International Box Office: Rio's Reaching for the Top

Rio has become the biggest hit on the international box office so far this year after just two weeks of release. This past weekend it made $56.34 million on 13,754 screens in 63 markets to lift its total to $131.78 million. This is just a couple of million above The Green Hornet, although it is extending that lead very rapidly. The film was aided by a pair of first place openings in major markets, scoring $4.92 million on 667 screens in France and $2.38 million on 626 screens in Italy. It really shone in a number of holdover markets as well, including Brazil, where it was down a mere 14% to $7.22 million on 1,025 screens over the weekend for a total of $18.75 million after two. At this pace, it will top the final box office of Toy Story 3, Harry Potter and Tangled by next weekend. It added $5.70 million on 1,297 screens in Russia to lift its running tally to $18.94 million. It did drop by 39% from its opening weekend, which was higher than in most major markets, but still very strong for Russia. It grew by 33% in Australia to $3.22 million on 467 screens over the weekend for a total of $7.97 million after two. It was up 12% in the U.K. to $2.76 million on 531 screens over the weekend for a total of $8.97 million. Rio doesn't have a lot of markets left to expand into, but even so, at this pace it should hit $200 million internationally and $300 million worldwide with relative ease. More...

International Box Office: Blame it on Rio

Did summer start already? I ask because we have a summer-like result at the international box office this weekend. Rio crushed the competition with $54.94 million on 11,714 screens in 45 markets. Opening on more than 10,000 screens is usually a feat reserved for summer blockbusters. The film earned first place in nearly every market, although its individual results did vary considerably. For instance, it was stunning in Russia earning $9.28 million on 1,297 screens over the weekend for a total of $11.31 million. Perhaps more impressively, the film earned $8.77 million on 1,024 screens in Brazil. While Brazil is a very large country, it's still an emerging market and this is a great result there. The film was also strong in Mexico with $4.90 million on 1,521. On the other hand, it was more average in a number of other major markets. For instance, it earned $2.63 million on 724 screens in Germany, which is mediocre for a potential blockbuster. The same was true in the U.K. with $2.48 million on 522, in Australia with $2.42 million on 459, and in Spain with $2.21 million on 390. More...

Hop Jumps Higher Than Expected

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Will the Box Office have a Spring in Its Step?

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

International Box Office: Another Victory for Battle

Battle: Los Angeles remained in first place on the international scene with $16.32 million on 7,746 screens in 55 markets for a total of $79.63 million after three weeks of release. It didn't have many new openings. It did add $1.12 million on 331 screens during its second weekend in Australia for a total of $4.39 million so far. It has already made more internationally than it has domestically, and with openings in Spain, Germany, and Italy, it should have no trouble getting to $200 million worldwide. I think the studio should be happy with that, but I'm not sure they will be happy enough to go with a sequel. More...

Wimpy Fights its Way to the Top

Diary of A Wimpy Kid: Rodrick Rules opened on the high end of expectations while Sucker Punch opened on the low end of expectations, which meant there wasn't a really tight race for top spot at the box office this weekend. The overall box office was healthy with a total haul of $121 million, which was close to 6% higher than last weekend, but it was also close to 6% lower than the same weekend last year. On the one hand, this is arguably the best performance 2011 has had so far, as the only time we've won on the year-over-year comparison was when 2011 has a holiday that didn't line up with 2010. On the other hand, 2011 is still half a billion dollars behind 2010's pace at $2.18 billion to $2.69 billion. More...

Weekend Estimates: Wimpy Kid Defeats Sucker Punch

The last weekend in March have brought us another pair of movies opening in the high teens to low twenties. This time around Diary of a Wimpy Kid: Rodrick Rules was the low-twenties movie, picking up a very respectable $24.4 million on debut, which is a shade ahead of the $22 million earned by the first film in the franchise this time last year. Sucker Punch produced a slightly disappointing $19 million opening weekend, which is a drop in the bucket compared to its $75 million budget. It'll need good international numbers and a strong home market performance to recoup costs. Overall box office will be down about 7% from last year, continuing 2011's losing streak, although that makes this one of the better weekends of the year so far. More...

Weekend Preview: Will the New Releases Have any Punch?

Predicting the winner at the box office this weekend could be tough, as there appears to be no real consensus on which film has the advantage. This is mostly due to uncertainty with one of the films, with just as many analysts predicting Sucker Punch will win with ease as are predicting that film will really struggle. On the other hand, there is a pretty strong consensus with regards to the overall box office when compared to last year and there's almost no chance 2011 will keep pace with 2010. Worse case scenario has Sucker Punch and Diary of A Wimpy Kid: Rodick Rules combined opening with less than How to Train Your Dragon opened with. This means March will end on a low note, which has happened far too often this year. More...

Box Office Watchers Have Limited Reasons to Cheer

It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then. More...

Weekend Estimates: Limitless Wins Five-Way Box Office Battle

The North American box office showed further glimmers of hope this weekend, with no less than five movies vying for top spot on the chart, and Limitless handily beating expectations to finish first. Its $19 million debut is the best so far for Relativity Media's fledgling distribution organization. Overall, however, box office will be down around 10% from last year, continuing a losing streak that will almost certainly extend to cover the entire first quarter. More...

Weekend Preview: Do the New Releases have Limitless Potential?

Three wide releases come out this week, all of which have the potential to reach first place, and there's a slim chance they will finish one-two-three. On the other hand, there are also two holdovers that have a reasonable shot at first place as well, meaning the new releases could be fighting for scraps at the box office. Regardless, there's little hope that the total box office will match last year's pace, as Alice in Wonderland was still dominating the chart. Best case scenario, there's a close race for top spot with a couple of the new releases pulling in $30 million, or close to it. Worst case scenario has no new release earning half that. Unfortunately, the low end seems more likely. More...

2011 Preview: March

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

Cast

Bradley Cooper    Eddie Morra
Robert De Niro    Carl Van Loon
Abbie Cornish    Lindy
Andrew Howard    Gennady
Anna Friel    Melissa
Johnny Whitworth    Vernon
Tomas Arana    Man in Tan Coat
Robert John Burke    Pierce
Darren Goldstein    Kevin Doyle
Ned Eisenberg    Morris Brandt
T.V. Carpio    Valerie
Richard Bekins    Hank Atwood
Patricia Kalember    Mrs. Atwood
Cindy Katz    Marla Sutton
Brian Anthony Wilson    Detective
Rebecca Dayan    Rebecca Dayan
Ann Marie Green    Financial Newscaster
Damali Mason    Female Cop
Meg McCrossen    Female Assistant
Tom Bloom    Dunham
Nina Hodoruk    Realtor
Tom Teti    Tailor
Stephanie Humphrey    TV News Reporter
Joe McCarthy    Day Trader #1
Peter Pryor    Day Trader #2
Daniel Breaker    Campaign Manager
Chris McMullin    Cop
Dave Droxler    Technician
Luisina Quarleri    Italian Hostess/Waitress
Piper Brown    Girl Skater
Simon Maclean    Father Skater
Saxon Palmer    Businessman #1
Stephen Sable    Businessman #2
Caroline Maria Winberg    Maria Winberg
Damaris Lewis    Beautiful Black Woman
Martha Ann Talman    Van Loon's Assistant
Robert Bizik    Coffee Shop Owner
Hugh Douglas    Poker Player #1
Howard Strong    Poker Player #2
Arlette De Alba    Girl Passenger
Eddie Fernandez    Gennady Thug
Ray Siegle    Gennady Blind Thug
Nicholas Le Guern    Friend at Beach #1
Richard Miller    Friend at Beach #2
Violeta Silva    Friend at Beach #3
Anna Parkinson    Friend at Beach #4
Laurence Roscoe    Friend at Beach #5

Production and Technical Credits

Director    Neil Burger
Screenwriter    Leslie Dixon
Story Creator    Alan Glynn
Producer    Leslie Dixon
Producer    Scott Kroopf
Producer    Ryan Kavanaugh
Executive Producer    Tucker Tooley
Executive Producer    Bradley Cooper
Executive Producer    Jason Felts
Co-Producer    Kenneth Halsband
Cinematographer    Jo Willems
Editor    Naomi Geraghty
Editor    Tracy Adams
Composer    Paul Leonard-Morgan
Music Supervisor    Happy Walters
Music Supervisor    Season Kent
Production Designer    Patrizia Von Brandenstein
Set Decorator    Diane Lederman
Costume Designer    Jenny Gering
Sound    Danny Michael
Sound Designer    Paul Urmson
Supervising Sound Editor    Paul Urmson
Supervising Sound Editor    Lewis Goldstein
Re-recording Mixer    Tony Volante
Re-recording Mixer    Lewis Goldstein
Special Effects Coordinator    Connie Brink
Visual Effects Supervisor    Dan Schrecker
Visual Effects Supervisor    Tim Carras
Visual Effects Supervisor    Rocco Passionino
Visual Effects Supervisor    Christopher Scollard
Stunt Coordinator    Jeffrey Lee Gibson
Fight Coordinator    Ben Bray
Line Producer    Patty Long
Assistant Director    H.H. Copper
Second Unit Director    Garrett Warren
Second Unit Camera    Richard Rutkowski
Casting Director    Douglas Aibel

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/03/18 1 $6,631,632   2,756 $2,406   $6,631,632 1
2011/03/19 1 $7,392,507 +11% 2,756 $2,682   $14,024,139 2
2011/03/20 1 $4,883,163 -34% 2,756 $1,772   $18,907,302 3
2011/03/21 1 $1,902,117 -61% 2,756 $690   $20,809,419 4
2011/03/22 1 $2,035,158 +7% 2,756 $738   $22,844,577 5
2011/03/23 1 $1,601,183 -21% 2,756 $581   $24,445,760 6
2011/03/24 1 $1,610,222 +1% 2,756 $584   $26,055,982 7
2011/03/25 3 $4,631,821 +188% 2,805 $1,651   $30,687,803 8
2011/03/26 3 $6,488,987 +40% 2,805 $2,313   $37,176,790 9
2011/03/27 3 $3,934,441 -39% 2,805 $1,403   $41,111,231 10
2011/03/28 2 $1,275,724 -68% 2,805 $455   $42,386,955 11
2011/03/29 1 $1,432,070 +12% 2,805 $511   $43,819,025 12
2011/03/30 1 $1,157,181 -19% 2,805 $413   $44,976,206 13
2011/03/31 1 $1,225,538 +6% 2,805 $437   $46,201,744 14
2011/04/01 4 $3,034,981 +148% 2,838 $1,069   $49,236,725 15
2011/04/02 5 $3,949,145 +30% 2,838 $1,392   $53,185,870 16
2011/04/03 5 $2,323,770 -41% 2,838 $819   $55,509,640 17
2011/04/04 4 $712,163 -69% 2,838 $251   $56,221,803 18
2011/04/05 4 $980,341 +38% 2,838 $345   $57,202,144 19
2011/04/06 4 $734,956 -25% 2,838 $259   $57,937,100 20
2011/04/07 4 $751,130 +2% 2,838 $265   $58,688,230 21
2011/04/08 8 $1,732,345 +131% 2,655 $652   $60,420,575 22
2011/04/09 8 $2,460,006 +42% 2,655 $927   $62,880,581 23
2011/04/10 8 $1,269,027 -48% 2,655 $478   $64,149,608 24
2011/04/11 8 $404,022 -68% 2,655 $152   $64,553,630 25
2011/04/12 8 $518,011 +28% 2,655 $195   $65,071,641 26
2011/04/13 8 $425,214 -18% 2,655 $160   $65,496,855 27
2011/04/14 8 $432,363 +2% 2,655 $163   $65,929,218 28
2011/04/15 11 $1,074,587 +149% 1,885 $570   $67,003,805 29
2011/04/16 9 $1,680,794 +56% 1,885 $892   $68,684,599 30
2011/04/17 10 $904,723 -46% 1,885 $480   $69,589,322 31
2011/04/18 10 $360,648 -60% 1,885 $191   $69,949,970 32
2011/04/19 10 $455,250 +26% 1,885 $242   $70,405,220 33
2011/04/20 10 $405,808 -11% 1,885 $215   $70,811,028 34
2011/04/21 9 $526,566 +30% 1,885 $279   $71,337,594 35
2011/04/22 12 $956,919 +82% 1,363 $702   $72,294,513 36
2011/04/23 12 $1,061,615 +11% 1,363 $779   $73,356,128 37
2011/04/24 12 $645,927 -39% 1,363 $474   $74,002,055 38
2011/04/25 12 $311,123 -52% 1,363 $228   $74,313,178 39
2011/04/26 12 $241,164 -22% 1,363 $177   $74,554,342 40
2011/04/27 12 $215,580 -11% 1,363 $158   $74,769,922 41
2011/04/28 12 $221,947 +3% 1,363 $163   $74,991,869 42
2011/04/29 14 $355,192 +60% 838 $424   $75,347,061 43
2011/04/30 15 $476,701 +34% 838 $569   $75,823,762 44
2011/05/01 15 $266,554 -44% 838 $318   $76,090,316 45
2011/05/02 14 $94,335 -65% 838 $113   $76,184,651 46
2011/05/03 13 $133,102 +41% 838 $159   $76,317,753 47
2011/05/04 15 $106,129 -20% 838 $127   $76,423,882 48
2011/05/05 15 $95,877 -10% 838 $114   $76,519,759 49
2011/05/06 - $150,368 +57% 379 $397   $76,670,127 50
2011/05/07 - $205,077 +36% 379 $541   $76,875,204 51
2011/05/08 - $131,213 -36% 379 $346   $77,006,417 52
2011/05/09 - $42,286 -68% 379 $112   $77,048,703 53
2011/05/10 - $59,261 +40% 379 $156   $77,107,964 54
2011/05/11 - $47,933 -19% 379 $126   $77,155,897 55
2011/05/12 - $49,211 +3% 379 $130   $77,205,108 56
2011/05/13 - $99,189 +102% 298 $333   $77,304,297 57
2011/05/14 - $165,557 +67% 298 $556   $77,469,854 58
2011/05/15 - $93,734 -43% 298 $315   $77,563,588 59
2011/05/16 - $37,531 -60% 298 $126   $77,601,119 60
2011/05/17 - $53,186 +42% 298 $178   $77,654,305 61
2011/05/18 - $37,972 -29% 298 $127   $77,692,277 62
2011/05/19 - $35,467 -7% 298 $119   $77,727,744 63
2011/05/20 - $94,964 +168% 357 $266   $77,822,708 64
2011/05/21 - $140,316 +48% 357 $393   $77,963,024 65
2011/05/22 - $106,188 -24% 357 $297   $78,069,212 66
2011/05/23 - $62,019 -42% 357 $174   $78,131,231 67
2011/05/24 - $41,395 -33% 357 $116   $78,172,626 68
2011/05/25 - $33,817 -18% 357 $95   $78,206,443 69
2011/05/26 - $30,863 -9% 357 $86   $78,237,306 70
2011/05/27 - $61,861 +100% 269 $230   $78,299,167 71
2011/05/28 - $84,178 +36% 269 $313   $78,383,345 72
2011/05/29 - $73,873 -12% 269 $275   $78,457,218 73
2011/05/30 24 $51,953 -30% 269 $193   $78,509,171 74
2011/05/31 - $24,752 -52% 269 $92   $78,533,923 75
2011/06/01 - $24,411 -1% 269 $91   $78,558,334 76
2011/06/02 - $26,027 +7% 269 $97   $78,584,361 77
2011/06/03 - $46,517 +79% 232 $201   $78,630,878 78
2011/06/04 - $64,417 +38% 232 $278   $78,695,295 79
2011/06/05 - $39,170 -39% 232 $169   $78,734,465 80
2011/06/06 - $21,361 -45% 232 $92   $78,755,826 81
2011/06/07 - $23,513 +10% 232 $101   $78,779,339 82
2011/06/08 - $23,786 +1% 232 $103   $78,803,125 83
2011/06/09 - $22,995 -3% 232 $99   $78,826,120 84
2011/06/10 - $33,951 +48% 166 $205   $78,860,071 85
2011/06/11 - $46,943 +38% 166 $283   $78,907,014 86
2011/06/12 - $28,453 -39% 166 $171   $78,935,467 87
2011/06/13 - $15,820 -44% 166 $95   $78,951,287 88
2011/06/14 - $17,248 +9% 166 $104   $78,968,535 89
2011/06/15 - $16,516 -4% 166 $99   $78,985,051 90
2011/06/16 - $18,793 +14% 166 $113   $79,003,844 91
2011/06/17 - $22,456 +19% 117 $192   $79,026,300 92
2011/06/18 - $28,685 +28% 117 $245   $79,054,985 93
2011/06/19 - $22,849 -20% 117 $195   $79,077,834 94
2011/06/20 - $11,754 -49% 117 $100   $79,089,588 95
2011/06/21 - $12,353 +5% 117 $106   $79,101,941 96
2011/06/22 - $12,639 +2% 117 $108   $79,114,580 97
2011/06/23 - $13,235 +5% 117 $113   $79,127,815 98
2011/06/24 - $15,166 +15% 85 $178   $79,142,981 99
2011/06/25 - $18,203 +20% 85 $214   $79,161,184 100
2011/06/26 - $13,040 -28% 85 $153   $79,174,224 101
2011/06/27 - $7,430 -43% 85 $87   $79,181,654 102
2011/06/28 - $7,687 +3% 85 $90   $79,189,341 103
2011/06/29 - $5,918 -23% 85 $70   $79,195,259 104
2011/06/30 - $7,902 +34% 85 $93   $79,203,161 105
2011/07/01 - $8,833 +12% 55 $161   $79,211,994 106
2011/07/02 - $11,200 +27% 55 $204   $79,223,194 107
2011/07/03 - $7,729 -31% 55 $141   $79,230,923 108
2011/07/04 52 $4,545 -41% 55 $83   $79,235,468 109
2011/07/05 - $5,226 +15% 55 $95   $79,240,694 110
2011/07/06 - $4,425 -15% 55 $80   $79,245,119 111
2011/07/07 - $4,336 -2% 55 $79   $79,249,455 112

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/03/18 1 $18,907,302   2,756 $6,860   $18,907,302 3
2011/03/25 3 $15,055,249 -20% 2,805 $5,367   $41,111,231 10
2011/04/01 5 $9,307,896 -38% 2,838 $3,280   $55,509,640 17
2011/04/08 8 $5,461,378 -41% 2,655 $2,057   $64,149,608 24
2011/04/15 10 $3,660,104 -33% 1,885 $1,942   $69,589,322 31
2011/04/22 12 $2,664,461 -27% 1,363 $1,955   $74,002,055 38
2011/04/29 15 $1,098,447 -59% 838 $1,311   $76,090,316 45
2011/05/06 20 $486,658 -56% 379 $1,284   $77,006,417 52
2011/05/13 23 $358,480 -26% 298 $1,203   $77,563,588 59
2011/05/20 21 $341,468 -5% 357 $956   $78,069,212 66
2011/05/27 22 $219,912 -36% 269 $818   $78,457,218 73
2011/06/03 25 $150,104 -32% 232 $647   $78,734,465 80
2011/06/10 27 $109,347 -27% 166 $659   $78,935,467 87
2011/06/17 32 $73,990 -32% 117 $632   $79,077,834 94
2011/06/24 43 $46,409 -37% 85 $546   $79,174,224 101
2011/07/01 47 $27,762 -40% 55 $505   $79,230,923 108

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
7/24/20112288,811 288,811$5,435,423$5,435,4231
7/31/20113118,218-59% 407,029$1,890,306$7,325,7292
8/7/2011653,160-55% 460,189$933,490$8,259,2183
8/14/20111038,962-27% 499,151$623,002$8,882,2214
8/21/20111536,582-6% 535,733$548,364$9,430,5855
8/28/20112024,274-34% 560,007$367,266$9,797,8516
9/4/20112121,383-12% 581,390$323,525$10,121,3757
9/11/20112813,987-35% 595,377$235,681$10,357,0568

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
7/24/20112159,700 159,700$3,752,959$3,752,9591
7/31/2011358,581-63% 218,281$1,346,773$5,099,7322
8/7/2011424,213-59% 242,494$598,062$5,697,7943
8/14/20111017,171-29% 259,665$397,168$6,094,9624
8/21/20111023,077+34% 282,742$471,237$6,566,1995
8/28/20112013,224-43% 295,966$304,022$6,870,2216
9/4/20111311,639-12% 307,606$238,958$7,109,1797

Limitless HD Trailer

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