Paranormal Activity 2

Paranormal Activity 2 poster
Theatrical Performance
Domestic Box Office $84,752,907Details
International Box Office $92,759,125
Worldwide Box Office $177,512,032
Home Market Performance
Domestic DVD Sales $15,731,579 Details
Domestic Blu-ray Sales $4,395,847 Details
Total Domestic Video Sales $20,127,426
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Metrics

Rotten Tomatoes
Critics
58% - Rotten
Audience
49% - Spilled

Movie Details

Production Budget:$3,000,000
Theatrical Release: October 20th, 2010 (IMAX) by Paramount Pictures
October 22nd, 2010 (Wide) by Paramount Pictures
Video Release: February 8th, 2011 by Paramount Home Video
MPAA Rating: R for some language and brief violent material
(Rating bulletin 2140, 9/29/2010)
Franchise: Paranormal Activity
Keywords: Occult, Prequel, Demons, Found Footage, IMAX: DMR
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy

DVD Sales: Color Pulling in the Green

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 22nd, 2011

It's a pretty good week on the home market, all things considered, with two $100 million first-run releases on this week's list. On the other hand, there doesn't feel like a whole lot of depth and there are about as many featured reviews as other releases, if you count late reviews and ones where I'm still waiting on the screeners. One of these late reviews, Megamind could be the Pick of the Week, but I'm giving the Blu-ray one last chance to arrive before its release on Friday. More...

Featured Blu-ray / DVD Review: Paranormal Activity 2

When Paranormal Activity came out in 2009 and earned nearly $200 million worldwide on a production budget of just $15,000, you knew there would be a sequel. The fact that Paranormal Activity 2 came out the next year was a bit of a surprise, but does the short turnaround mean the sequel is an inferior product? More...

DVD and Blu-ray Releases for February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

International Box Office: Unstoppable, But for How Long?

Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251. More...

International Box Office: Due for a Win

Unlike its domestic debut, Due Date was able to open in first place internationally with $21.69 million on 3572 screens in 32 markets. It was tops in Germany with $3.90 million on 519 screens, while it also led the way in the U.K. with $3.78 million on 449 screens. On the other hand, it had to settle for second place in Russia, but with $3.88 million on 543 screens, it was still a huge success there. In comparison, the cumulative opening weekend was nearly identical to The Hangover, which bodes well for the film's chances internationally, even if it likely won't have the same long legs. More...

Will November Start Mega-Sized?

November could start on a high note with three wide releases poised to open one-two-three. If all three films only manage to reach just the midpoint of expectations, then the month will start with a big win year-over-year, as last year three of the four new releases struggled. If they reach the high end of expectations, then the top three films this week will earn more than the top ten films did last year. Even low end expectations has this year's likely number one film, MegaMind, topping last year's number one film, A Christmas Carol. The only bad news is the lack of depth, as none of the holdovers are poised to do much business. They are either pump and dumps, or have been in theaters so long that they are no longer a real factor. More...

International Box Office: Holidays Help Despicable Return to Top

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Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million. More...

Halloween Helps Scare Up Movie Business

As expected, Halloween hurt the overall box office, which plummeted 27% from last weekend to just $95 million from Friday to Sunday. However, the top film on the chart did do better than expected on Sunday, while the overall box office was 5% higher than the same weekend last year when Halloween fell on a Saturday. Year-to-date, 2010 still has a 3% lead over 2009 with a running tally of $8.78 billion, while there's very little time left to blow that lead. On the other hand, ticket sales are down 2%, so there's little hope to catch up in that regard. More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Last Chance to See Saw?

Halloween falls on Sunday this year, and is generally a bad day at the box office, which will likely result in a massive drop-off for most films this weekend. However, there is one horror film opening wide, plus another that opened last weekend that could benefit. The overall effect will still likely be negative, but this time last year, Halloween fell on a Saturday, which is a lot worse for business. So 2010 could still come out on top in the year-over-year comparison, even if it is a close race. More...

Contest: Why Be Normal?: Winning Announcement

The winners of our Why Be Normal? contest were determined and they are... More...

International Box Office: Getting Active

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

Almost No Activity on the Per Theater Chart

There was only one film that reached the $10,000 mark on the per theater chart, and it was the overall box office leader, Paranormal Activity 2. That film opened with an average of $12,649 in just over 3200 theaters. More...

IMAX Merely Normal

Paranormal Activity 2 opened in $2.4 million on 151 IMAX screens domestically giving it an average of $16,000 per IMAX screen. That's not that much better than its overall per theater average. It managed $120,000 on just 5 IMAX screens in France, its first international market, which is a much better result. Meanwhile, it was announced that Legend of the Guardians: The Owls of Ga'Hoole has earned $7 million on IMAX screens worldwide, including $5.3 million domestically. More...

Better than Normal

I'm not willing to say the slump is over after just one weekend, but we did finally see some real positive signs over the weekend. Not only did the number one film top expectations, but no film in the top five really flopped. In fact, only one film in the top ten fell more than 33.6%. Overall the box office was down 2% from last week earning $129 million; however, it was up by 12% over the same weekend last year, which is far more important. A double-digit increase in the year-over-year comparison was pretty commonplace earlier in the year, so hopefully this is a portent of things to come, and not just a momentary blip. Year-to-date 2010 has now earned $8.65 billion giving it a 3.4% lead over 2009's running tally of $8.37 billion. More...

Will 2010 Return to Normal?

For much of the year, 2010 has been a banner year at the box office. We've already broken records for the most $300 million movies in the calendar year, 2010 is the first year where two films released during the same year, have reached $1 billion worldwide. We are currently nearly $300 million ahead of last year's pace. However, recently things have not been quite as rosy and we've seen declines on a year-over-year basis five of the past six weeks. Will that change this weekend? There are some positive signs. For instance, this time last year there were three or four wide releases. (It depends on your definition of "Wide".) All four failed to reach initial expectations, dramatically in some cases. This leaves a real opportunity for 2010 to expand its lead. There is only one movie opening wide, plus another expanding wide, but perhaps the lack of competition will be good for the two films. More...

Contest: Why Be Normal?

Paranormal Activity 2, the sequel to the most profitable movie of all time, based on a percentage of production budget, opens next week. It will likely be the number one movie at the box office, and it is definitely the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Paranormal Activity 2. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of My Son, My Son, What Have Ye Done? on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of My Son, My Son, What Have Ye Done? on DVD. Finally, a third person will be chosen from all eligible entries and that person will win the final copy of My Son, My Son, What Have Ye Done? on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, October 22 to be eligible, so don't delay! More...

2010 Preview: October

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Cast

Katie Featherston    Katie
Micah Sloat    Micah
Brian Boland    Daniel Ray
Molly Ephraim    Ali Ray
Sprague Grayden    Kristi Ray

Production and Technical Credits

Producer    Jason Blum
Producer    Oren Peli
Executive Producer    Steven Schneider
Executive Producer    Akiva Goldsman
Co-Producer    Amir Zbeda
Director    Tod Williams
Screenwriter    Michael R. Perry
Screenwriter    Christopher Landon
Screenwriter    Tom Pabst
Story Creator    Michael R. Perry
Story Creator    Oren Peli
Cinematographer    Michael Simmonds
Editor    Gregory Plotkin
Production Designer    Jennifer Spence
Set Decorator    Elizabeth R. Rosenbaum
Costume Designer    Kristin M. Burke
Sound Mixer    Zsolt Magyar
Sound Designer    Mark Binder
Sound Designer    Peter A. Brown
Re-recording Mixer    Mark Binder
Re-recording Mixer    Nick Shaffer
Visual Effects Supervisor    Michael Kennedy
Stunt Coordinator    Rob King
Line Producer    Jeanette Volturno-Brill
Assistant Director    James Moran
Second Unit Director    James Moran
Casting Director    Michael Hothorn

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/10/22 1 $20,109,273   3,216 $6,253   $20,109,273 1
2010/10/23 1 $13,040,274 -35% 3,216 $4,055   $33,149,547 2
2010/10/24 1 $7,528,877 -42% 3,216 $2,341   $40,678,424 3
2010/10/25 1 $2,426,747 -68% 3,216 $755   $43,105,171 4
2010/10/26 1 $2,208,039 -9% 3,216 $687   $45,313,210 5
2010/10/27 1 $1,865,776 -16% 3,216 $580   $47,178,986 6
2010/10/28 1 $1,978,879 +6% 3,216 $615   $49,157,865 7
2010/10/29 2 $5,799,725 +193% 3,239 $1,791   $54,957,590 8
2010/10/30 2 $6,488,577 +12% 3,239 $2,003   $61,446,167 9
2010/10/31 2 $4,219,805 -35% 3,239 $1,303   $65,665,972 10
2010/11/01 2 $1,334,823 -68% 3,239 $412   $67,000,795 11
2010/11/02 3 $1,185,059 -11% 3,239 $366   $68,185,854 12
2010/11/03 4 $847,286 -29% 3,239 $262   $69,033,140 13
2010/11/04 4 $891,982 +5% 3,239 $275   $69,925,122 14
2010/11/05 6 $2,365,719 +165% 3,168 $747   $72,290,841 15
2010/11/06 6 $3,208,479 +36% 3,168 $1,013   $75,499,320 16
2010/11/07 6 $1,460,544 -54% 3,168 $461   $76,959,864 17
2010/11/08 6 $396,394 -73% 3,168 $125   $77,356,258 18
2010/11/09 6 $410,352 +4% 3,168 $130   $77,766,610 19
2010/11/10 7 $509,162 +24% 3,168 $161   $78,275,772 20
2010/11/11 7 $674,684 +33% 3,168 $213   $78,950,456 21
2010/11/12 8 $1,049,780 +56% 2,403 $437   $80,000,236 22
2010/11/13 8 $1,312,469 +25% 2,403 $546   $81,312,705 23
2010/11/14 9 $617,952 -53% 2,403 $257   $81,930,657 24
2010/11/15 9 $178,516 -71% 2,403 $74   $82,109,173 25
2010/11/16 10 $204,291 +14% 2,403 $85   $82,313,464 26
2010/11/17 10 $167,532 -18% 2,403 $70   $82,480,996 27
2010/11/18 10 $156,774 -6% 2,403 $65   $82,637,770 28
2010/11/19 11 $301,969 +93% 1,101 $274   $82,939,739 29
2010/11/20 13 $427,093 +41% 1,101 $388   $83,366,832 30
2010/11/21 14 $216,398 -49% 1,101 $197   $83,583,230 31
2010/11/22 14 $94,932 -56% 1,101 $86   $83,678,162 32
2010/11/23 14 $120,561 +27% 1,101 $110   $83,798,723 33
2010/11/24 - $44,190 -63% 279 $158   $83,842,913 34
2010/11/25 - $42,640 -4% 279 $153   $83,885,553 35
2010/11/26 - $88,401 +107% 279 $317   $83,973,954 36
2010/11/27 - $92,767 +5% 279 $332   $84,066,721 37
2010/11/28 - $38,940 -58% 279 $140   $84,105,661 38
2010/11/29 - $13,128 -66% 279 $47   $84,118,789 39
2010/11/30 - $13,095 n/c 279 $47   $84,131,884 40
2010/12/01 - $12,190 -7% 279 $44   $84,144,074 41
2010/12/02 - $12,385 +2% 279 $44   $84,156,459 42
2010/12/03 - $32,553 +163% 200 $163   $84,189,012 43
2010/12/04 - $44,524 +37% 200 $223   $84,233,536 44
2010/12/05 - $23,952 -46% 200 $120   $84,257,488 45
2010/12/06 - $7,460 -69% 200 $37   $84,264,948 46
2010/12/07 - $7,804 +5% 200 $39   $84,272,752 47
2010/12/08 - $8,489 +9% 200 $42   $84,281,241 48
2010/12/09 - $7,508 -12% 200 $38   $84,288,749 49
2010/12/10 - $14,729 +96% 125 $118   $84,303,478 50
2010/12/11 - $18,975 +29% 125 $152   $84,322,453 51
2010/12/12 - $11,606 -39% 125 $93   $84,334,059 52
2010/12/13 - $5,773 -50% 125 $46   $84,339,832 53
2010/12/14 - $4,655 -19% 125 $37   $84,344,487 54
2010/12/15 - $5,075 +9% 125 $41   $84,349,562 55
2010/12/16 - $4,878 -4% 125 $39   $84,354,440 56
2010/12/17 - $22,064 +352% 174 $127   $84,376,504 57
2010/12/18 - $32,619 +48% 174 $187   $84,409,123 58
2010/12/19 - $27,855 -15% 174 $160   $84,436,978 59
2010/12/20 - $16,630 -40% 174 $96   $84,453,608 60
2010/12/21 - $17,869 +7% 174 $103   $84,471,477 61
2010/12/22 - $13,405 -25% 174 $77   $84,484,882 62
2010/12/23 - $13,017 -3% 174 $75   $84,497,899 63
2010/12/24 - $4,225 -68% 145 $29   $84,502,124 64
2010/12/25 - $14,647 +247% 145 $101   $84,516,771 65
2010/12/26 - $21,072 +44% 145 $145   $84,537,843 66
2010/12/27 - $16,102 -24% 145 $111   $84,553,945 67
2010/12/28 - $15,537 -4% 145 $107   $84,569,482 68
2010/12/29 - $16,570 +7% 145 $114   $84,586,052 69
2010/12/30 - $17,436 +5% 145 $120   $84,603,488 70
2010/12/31 - $8,854 -49% 145 $61   $84,612,342 71
2011/01/01 - $29,096 +229% 145 $201   $84,641,438 72
2011/01/02 - $19,210 -34% 145 $132   $84,660,648 73
2011/01/03 - $8,731 -55% 145 $60   $84,669,379 74
2011/01/04 - $6,770 -22% 145 $47   $84,676,149 75
2011/01/05 - $6,512 -4% 145 $45   $84,682,661 76
2011/01/06 - $6,363 -2% 145 $44   $84,689,024 77
2011/01/07 - $10,345 +63% 90 $115   $84,699,369 78
2011/01/08 - $15,592 +51% 90 $173   $84,714,961 79
2011/01/09 - $8,195 -47% 90 $91   $84,723,156 80
2011/01/10 - $2,488 -70% 90 $28   $84,725,644 81
2011/01/11 - $2,551 +3% 90 $28   $84,728,195 82
2011/01/12 - $3,025 +19% 90 $34   $84,731,220 83
2011/01/13 - $2,965 -2% 90 $33   $84,734,185 84
2011/01/14 - $3,555 +20% 40 $89   $84,737,740 85
2011/01/15 - $5,450 +53% 40 $136   $84,743,190 86
2011/01/16 - $4,537 -17% 40 $113   $84,747,727 87
2011/01/17 53 $2,157 -52% 40 $54   $84,749,884 88
2011/01/18 - $1,120 -48% 40 $28   $84,751,004 89
2011/01/19 - $1,078 -4% 40 $27   $84,752,082 90
2011/01/20 - $825 -23% 40 $21   $84,752,907 91

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/10/22 1 $40,678,424   3,216 $12,649   $40,678,424 3
2010/10/29 2 $16,508,107 -59% 3,239 $5,097   $65,665,972 10
2010/11/05 6 $7,034,742 -57% 3,168 $2,221   $76,959,864 17
2010/11/12 8 $2,980,201 -58% 2,403 $1,240   $81,930,657 24
2010/11/19 12 $945,460 -68% 1,101 $859   $83,583,230 31
2010/11/26 23 $220,108 -77% 279 $789   $84,105,661 38
2010/12/03 31 $101,029 -54% 200 $505   $84,257,488 45
2010/12/10 38 $45,310 -55% 125 $362   $84,334,059 52
2010/12/17 30 $82,538 +82% 174 $474   $84,436,978 59
2010/12/24 37 $39,944 -52% 145 $275   $84,537,843 66
2010/12/31 40 $57,160 +43% 145 $394   $84,660,648 73
2011/01/07 43 $34,132 -40% 90 $379   $84,723,156 80
2011/01/14 53 $13,542 -60% 40 $339   $84,747,727 87

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
2/13/20113427,728 427,728$6,839,371$6,839,3711
2/20/201116155,755-64% 583,483$2,490,522$9,329,8932
2/27/20111477,102-50% 660,585$1,343,117$10,673,0103
3/6/20112046,290-40% 706,875$792,948$11,465,9584
3/13/20112436,695-21% 743,570$623,448$12,089,4065
3/20/20112724,271-34% 767,841$412,364$12,501,7706
3/27/20113017,214-29% 785,055$266,645$12,768,4157
10/9/20112911,585 898,674$177,830$14,585,23635
10/16/20112911,537n/c910,211$138,329$14,723,56536
10/23/20112813,811+20% 924,022$151,783$14,875,34837
10/30/20112714,726+7% 938,748$156,537$15,031,88538
11/6/20112811,886-19% 950,634$153,211$15,185,09639

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
2/13/20111101,848 101,848$2,499,350$2,499,3501
2/20/20111325,464-75% 127,312$610,879$3,110,2292

Paranormal Activity 2 Trailer

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