Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

2019 - Holiday Gift Guide - Part I - First-Run Releases and Franchise Box Sets

November 27th, 2019

It's Thanksgiving weekend, which means Black Friday, Cyber Monday, and of course the first installment of our Holiday Gift Guide. This year, Thanksgiving is as late as it could have been, which means there’s no way to squeeze in four weeks of regular installments of the gift guide, as well as the December monthly preview, etc. So we are going to have a condensed list this year. That said, there weren’t a ton of first-run releases that would have made this list regardless. More...

Weekend Wrap-Up: Dragons Don’t Dominate, as Madea Makes the Most of its Final Debut

March 4th, 2019

2019 has hit its low point, I hope. While Tyler Perry’s A Madea Family Funeral opened faster than anticipated, Greta couldn’t pull its weight and How to Train Your Dragon: The Hidden World slipped faster than expected. The overall box office fell 9.4% from last weekend to $113 million. Worse still, this is 23% lower than the same weekend last year. Unfortunately, this is actually better than average for the year so far, as 2019 is now 26% or $540 million behind 2018’s pace at $1.51 billion to $2.04 billion. Fortunately, Captain Marvel should help things turn around when the film debuts in a few days. More...

Weekend Estimates: Dragons Stay Afloat, Medea Ends on a High Note

March 3rd, 2019

According to estimates, How to Train Your Dragon: The Hidden World really bounced back on Saturday and its Sunday number will help it earn first place over the weekend with $30.05 million. This is lower than predictions and a sophomore decline of 48% is a little steep for a family film. That said, the film is nearly at $100 million domestically after just 10 days and its worldwide total is at $375 million, again according to estimates. The film opened in first place in China with $33.38 million in approximately 10,000 locations. The film’s only remaining major market is Japan, but it doesn’t open there until August. In the meantime, the film should have little trouble getting to $500 million worldwide before then. More...

Friday Estimates: Medea Takes on Dragons and Wins

March 2nd, 2019

Tyler Perry’s A Madea Family Funeral got off to a faster than expected start on Friday earning $9.2 million. This might be enough to keep it in first place over the full weekend. It depends on its legs. Its reviews are only 29% positive, which normally would be a disaster, but the Madea franchise has been critic-proof for its entire history, so this really shouldn’t have an effect and opening with $26 million or more is likely. More...

Weekend Predictions: New Month, New Beginning?

February 28th, 2019

2019 has been a terrible year and we really need things to turn around soon or there will be no chance for things to turn around by the end. Fortunately, things should turn around in March. Unfortunately, it won’t be this week. The two wide releases this week are Tyler Perry’s A Madea Family Funeral and Greta. The former is expected to become a midlevel hit. The latter might not top the Mendoza Line. This weekend last year, Black Panther continued to dominate the box office with $66.31 million. This is likely more than the combined final domestic box office numbers of the two wide releases. 2019 will lose the year-over-year comparison, again, but hopefully for the last time in several weeks. More...

Weekend Wrap-Up: Dragons Breath Fire and Life into the Box Office

February 26th, 2019

How to Train Your Dragon: The Hidden World not only led the way over the weekend, it had the fastest start of the year so far. This helped the overall box office grow to $127 million. This is 4.3% higher than last weekend, which might not seem impressive, but this is a post-holiday weekend and we usually see a substantial drop-off. On the other hand, this is still 34% lower than this weekend last year, as Black Panther’s sophomore stint was almost exactly double The Hidden World’s debut. This left 2019 even further behind 2018 and the gap is now 25% or $460 million at $1.36 billion to $1.82 billion. More...

Weekend Estimates: Dragons Roar, Holdovers Can’t Soar

February 24th, 2019

How to Train Your Dragon: The Hidden World isn’t quite matching Friday’s projections, but it is still dominating the weekend box office with an estimated $55.53 million Friday through Sunday, and $58.03 million in total if you include the paid previews. This is by far the biggest opening of the year, topping Glass by $15 million and the film is already in the top five for 2019. Internationally, it debuted in first place in Russia with $11.2 million, pushing its weekend haul to $34.7 million, while its international running tally rose to $216.9 million. It is already the biggest worldwide hit of the year, at least it is the biggest Hollywood hit at the global box office. So far that chart is dominated by Chinese films, but that’s common, as Chinese New Year usually results in a few films earning over $100 million at the box office during that week alone. More...

Friday Estimates: Dragons Take Flight One Last Time

February 23rd, 2019

How to Train Your Dragon: The Hidden World is beating expectations with $17.49 million on Friday, putting it on pace for $60 million over the full weekend, including its $2.5 million from paid previews. This is more than enough to be the fastest opening in the franchise and it is easily the best opening of the year so far. It’s nice for a potential major hit to actually top expectations and this is the first time that’s happened all year. Hopefully the film’s reviews and word-of-mouth can continue to lift its box office chances over the full weekend and indeed over the next few weeks. More...

Thursday Night Previews: Dragons Doubles Lego with $3 million

February 22nd, 2019

How to Train Your Dragon: The Hidden World got off to a fast start with $3 million in previews on Thursday. This is twice as much as The Lego Movie 2: The Second Part earned during its previews and it doesn’t include the $2.5 million in paid previews The Hidden World earned on February 2nd. Additionally, its reviews are fantastic and its word-of-mouth should help carry the film over the weekend. I want to be cautious, because 2019 has been a bad year at the box office so far, but I can see us having to adjust our prediction tomorrow, once Friday’s numbers show up. More...

Weekend Predictions: Can Dragons make the Box Office Soar Again?

February 21st, 2019

There’s only one true wide release this weekend, How to Train Your Dragon: The Hidden World, but it should become the fastest opening film of the year so far. Additionally, Fighting With My Family is expanding wide and after its stellar start last weekend, it should easily earn a spot in the top five. It likely won’t be able to top Alita: Battle Angel or The Lego Movie 2: The Second Part, but it should be in a battle for fourth place with Isn’t It Romantic. On the positive side, How to Train Your Dragon: The Hidden World should earn more than the three new wide releases from this weekend last year. On the negative side, Black Panther remained in top spot with closer to $120 million. 2019 is going to get destroyed in the year-over-year comparison, again, but at least it won’t be as bad as last week was. More...

Theater Averages: Fighting for First Place

February 20th, 2019

Not only did we set a new yearly high market for theater average this past weekend, but two of the top three results from 2019 were from this weekend. Fighting With My Family led the way with an average of $34,695 in four theaters over the three-day weekend. The film earned just under $200,000 during its five-day debut, which is great news for its wide expansion this weekend. The re-release of War and Peace managed $22,976 in its one theater. That’s amazing, because the film is six hours long and they could only fit in 2 screenings a day. Then again, the movie is six hours long, they probably charged double to see it. Birds of Paradise was next with an average of $11,541 in two theaters. This is more impressive than it looks at first, because the film debuted on Wednesday, which undoubtedly tempered some of its weekend box office. The final film in the $10,000 club was CatVideoFest with $11,269. At first I was confused by this result, but then I found out it is a charity event, so good job everyone involved. More...

Weekend Estimates: Alita Wins Battle for Top Spot, but Production Budget is Winning the War

February 17th, 2019

Alita: Battle Angel is topping the weekend chart with an estimated $27.8 million over the three-day weekend and $33.0 million over four. Adding in Thursday’s result gives us a total opening of $41.7 million, which is more than we predicted and we were already a little more bullish than most. Its reviews were bouncing above then sinking below the overall positive level throughout the week, but they seem to have settled on the south side at 58% positive. We won’t get the CinemaScore until Monday, but I suspect it will be substantially better than this and be in the B plus / A minus range. We don’t have solid numbers for its international weekend, but estimates have it in the $40 million range during its second weekend of release. This would have been a great run so far, had the film not cost so much to make. More...

Friday Estimates: Alita Battles it’s Way to the Top

February 16th, 2019

Alita: Battle Angel started strong on Thursday with $8.72 million and held on well on Friday down just 14% to $7.53 million. Granted, this was the worst decline of the three new releases, but it was also the only one to open on Thursday, so I think this is a strong showing. The reviews remain right on the edge of the overall positive level, so it should have acceptable legs. Look for between $25 million and $26 million over the three-day weekend and $30 million over four. This would be a good start, if the film cost $100 million to make. However, with a budget between $160 million and $170 million, depending on tax breaks, even getting to $100 million domestically will just be saving face. More...

Limited and VOD Releases: Fighting for the Right to Expand

February 15th, 2019

There are several films on this week’s list that are earning overwhelmingly positive reviews, including Fighting With My Family, which expands wide next week. How wide could depend on how well it does over the weekend. More...

Preview: February

February 1st, 2019

2019 got off to a slow start as the biggest release of January, Glass, missed expectations and as a result, 2019 lost every weekend in the year-over-year comparison. Unfortunately, 2019 isn’t going to turn things around this month, as last February, Black Panther broke all of the records. That doesn’t mean there are no bright spots this month. Both The Lego Movie 2: The Second Part and How to Train Your Dragon: The Hidden World are virtually guaranteed to reach $100 million domestically, while I wouldn’t be too surprised if one or both hit $200 million. Meanwhile, there are several midlevel hits, one of which could turn into a surprise $100 million hit. That said, there’s a chance all nine movies opening this month combined will earn less than Black Panther did last year. More...

Fighting with My Family Trailer

November 15th, 2018

Comedy starring Florence Pugh opens February 14 ... Full Movie Details. More...