How to Be a Latin Lover (2017)

How to Be a Latin Lover
Theatrical Performance
Domestic Box Office $32,149,404Details
International Box Office $30,406,824Details
Worldwide Box Office $62,556,228
Home Market Performance
Est. Domestic DVD Sales $914,502 Details
Est. Domestic Blu-ray Sales $700,090 Details
Total Est. Domestic Video Sales $1,614,592
Further financial details...

Synopsis

Handsome and very young Maximo has a dream to be rich without ever having to work a day in his life. Having made a career of seducing rich older women, he marries a wealthy woman more than twice his age. 25 years later, spoiled and bored from waking up next to his now 80-year-old wife, he gets the surprise of his life when she ends up dumping him for a younger car salesman. Forced out of his mansion and desperate for a place to stay, he must move in with his estranged sister, Sara, and her nerdy but adorable son, Hugo, in their small apartment. Anxious to return to the lap of luxury, Maximo uses his nephew’s crush on a classmate to get to his new target—her grandmother, Celeste, a widowed billionaire. As Maximo tries to rekindle his powers as a Latin lover, he finds himself bonding with his nephew Hugo, and he begins to learn that being a Latin lover means that loving money isn't as important as the love of your family.

Metrics

Opening Weekend:$12,252,439 (38.1% of total gross)
Legs:2.62 (domestic box office/biggest weekend)
Domestic Share:51.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 6.3 times production budget)
Theater counts:1,118 opening theaters/1,203 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $38,636,630

Latest Ranking on Cumulative Box Office Lists


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Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: April 28th, 2017 (Wide) by Lionsgate
International Releases: May 5th, 2017 (Wide), released as Как да бъдеш латино любовник (Bulgaria)
May 5th, 2017 (Wide), released as Cómo Ser Un Latin Lover (Mexico)
June 30th, 2017 (Wide) (Brazil)
July 14th, 2017 (Wide), released as Milovník po přechodu (Czech Republic)
July 14th, 2017 (Wide) (Slovakia)
... Show all releases
Video Release: August 1st, 2017 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for crude humor, sexual references and gestures, and for brief nudity.
(Rating bulletin 2463 (Cert #50876), 2/15/2017)
Running Time: 115 minutes
Comparisons: vs. Home Alone
Create your own comparison chart…
Keywords: Dysfunctional Family, Bad Role Models, Faked Romance, Relationships Gone Wrong, May / December Romance, Actors Making Their Directorial Debut, Hispanic, Family Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 3Pas Studios, Pantelion Films, Lionsgate, Videocine
Production Countries: United States
Languages: English, Spanish

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 28, 2017 2 $12,252,439   1,118 $10,959   $12,252,439 1
May 5, 2017 4 $5,144,904 -58% 1,203 $4,277   $20,548,224 2
May 12, 2017 7 $3,858,898 -25% 1,123 $3,436   $26,251,899 3
May 19, 2017 10 $2,051,180 -47% 948 $2,164   $29,309,990 4
May 26, 2017 12 $973,484 -53% 669 $1,455   $30,884,064 5
Jun 2, 2017 17 $277,496 -71% 277 $1,002   $31,701,000 6
Jun 9, 2017 26 $124,148 -55% 125 $993   $31,931,641 7
Jun 16, 2017 24 $106,732 -14% 119 $897   $32,088,029 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 27, 2017 P $450,000     925 $486   $450,000  
Apr 28, 2017 3 $3,896,264     1,118 $3,485   $3,896,264 1
Apr 29, 2017 3 $4,299,948 +10%   1,118 $3,846   $8,196,212 2
Apr 30, 2017 2 $4,056,227 -6%   1,118 $3,628   $12,252,439 3
May 1, 2017 2 $848,782 -79%   1,118 $759   $13,101,221 4
May 2, 2017 2 $1,100,402 +30%   1,118 $984   $14,201,623 5
May 3, 2017 2 $655,010 -40%   1,118 $586   $14,856,633 6
May 4, 2017 2 $546,687 -17%   1,118 $489   $15,403,320 7
May 5, 2017 4 $1,336,033 +144% -66% 1,203 $1,111   $16,739,353 8
May 6, 2017 6 $1,677,141 +26% -61% 1,203 $1,394   $18,416,494 9
May 7, 2017 3 $2,131,730 +27% -47% 1,203 $1,772   $20,548,224 10
May 8, 2017 3 $392,461 -82% -54% 1,203 $326   $20,940,685 11
May 9, 2017 3 $579,221 +48% -47% 1,203 $481   $21,519,906 12
May 10, 2017 3 $539,305 -7% -18% 1,203 $448   $22,059,211 13
May 11, 2017 4 $333,790 -38% -39% 1,203 $277   $22,393,001 14
May 12, 2017 8 $819,930 +146% -39% 1,123 $730   $23,212,931 15
May 13, 2017 7 $1,360,762 +66% -19% 1,123 $1,212   $24,573,693 16
May 14, 2017 5 $1,678,206 +23% -21% 1,123 $1,494   $26,251,899 17
May 15, 2017 6 $263,770 -84% -33% 1,123 $235   $26,515,669 18
May 16, 2017 7 $339,555 +29% -41% 1,123 $302   $26,855,224 19
May 17, 2017 7 $219,225 -35% -59% 1,123 $195   $27,074,449 20
May 18, 2017 7 $184,361 -16% -45% 1,123 $164   $27,258,810 21
May 19, 2017 10 $501,314 +172% -39% 948 $529   $27,760,124 22
May 20, 2017 10 $844,674 +68% -38% 948 $891   $28,604,798 23
May 21, 2017 10 $705,192 -17% -58% 948 $744   $29,309,990 24
May 22, 2017 10 $156,884 -78% -41% 948 $165   $29,466,874 25
May 23, 2017 10 $215,590 +37% -37% 948 $227   $29,682,464 26
May 24, 2017 10 $128,029 -41% -42% 948 $135   $29,810,493 27
May 25, 2017 12 $100,087 -22% -46% 948 $106   $29,910,580 28
May 26, 2017 12 $225,202 +125% -55% 669 $337   $30,135,782 29
May 27, 2017 12 $345,117 +53% -59% 669 $516   $30,480,899 30
May 28, 2017 12 $403,165 +17% -43% 669 $603   $30,884,064 31
May 29, 2017 12 $333,613 -17% +113% 669 $499   $31,217,677 32
May 30, 2017 12 $95,404 -71% -56% 669 $143   $31,313,081 33
May 31, 2017 12 $67,191 -30% -48% 669 $100   $31,380,272 34
Jun 1, 2017 13 $43,232 -36% -57% 669 $65   $31,423,504 35
Jun 2, 2017 - $63,232 +46% -72% 277 $228   $31,486,736 36
Jun 3, 2017 - $110,249 +74% -68% 277 $398   $31,596,985 37
Jun 4, 2017 15 $104,015 -6% -74% 277 $376   $31,701,000 38
Jun 5, 2017 - $25,615 -75% -92% 277 $92   $31,726,615 39
Jun 6, 2017 - $39,666 +55% -58% 277 $143   $31,766,281 40
Jun 7, 2017 - $22,843 -42% -66% 277 $82   $31,789,124 41
Jun 8, 2017 - $18,369 -20% -58% 277 $66   $31,807,493 42
Jun 9, 2017 - $29,707 +62% -53% 125 $238   $31,837,200 43
Jun 10, 2017 - $52,773 +78% -52% 125 $422   $31,889,973 44
Jun 11, 2017 - $41,668 -21% -60% 125 $333   $31,931,641 45
Jun 12, 2017 - $12,245 -71% -52% 125 $98   $31,943,886 46
Jun 13, 2017 - $18,497 +51% -53% 125 $148   $31,962,383 47
Jun 14, 2017 - $11,864 -36% -48% 125 $95   $31,974,247 48
Jun 15, 2017 - $7,050 -41% -62% 125 $56   $31,981,297 49
Jun 16, 2017 - $25,472 +261% -14% 119 $214   $32,006,769 50
Jun 17, 2017 - $38,387 +51% -27% 119 $323   $32,045,156 51
Jun 18, 2017 - $42,873 +12% +3% 119 $360   $32,088,029 52
Jun 19, 2017 - $14,176 -67% +16% 119 $119   $32,102,205 53
Jun 20, 2017 - $16,792 +18% -9% 119 $141   $32,118,997 54
Jun 21, 2017 - $15,020 -11% +27% 119 $126   $32,134,017 55
Jun 22, 2017 - $15,387 +2% +118% 119 $129   $32,149,404 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 28, 2017 2 $15,403,320   1,118 $13,778   $15,403,320 1
May 5, 2017 4 $6,989,681 -55% 1,203 $5,810   $22,393,001 2
May 12, 2017 7 $4,865,809 -30% 1,123 $4,333   $27,258,810 3
May 19, 2017 11 $2,651,770 -46% 948 $2,797   $29,910,580 4
May 26, 2017 12 $1,512,924 -43% 669 $2,261   $31,423,504 5
Jun 2, 2017 17 $383,989 -75% 277 $1,386   $31,807,493 6
Jun 9, 2017 26 $173,804 -55% 125 $1,390   $31,981,297 7
Jun 16, 2017 26 $168,107 -3% 119 $1,413   $32,149,404 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Brazil 6/30/2017 $0 0 0 0 $69,878 6/26/2018
Bulgaria 5/5/2017 $22,415 0 0 0 $81,077 2/26/2019
Czech Republic 7/14/2017 $46,427 51 51 169 $204,035 1/1/2019
Mexico 5/5/2017 $7,258,472 0 0 0 $24,909,956 6/13/2017
Slovakia 7/14/2017 $69,167 62 62 164 $270,235 8/29/2017
 
Rest of World $4,871,643
 
International Total$30,406,824 2/26/2019

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 20, 20171219,141 19,141$286,349$286,3493
Aug 27, 2017259,231-52% 28,372$138,003$424,3524

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 20, 20171312,481 12,481$236,635$236,6353

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Eugenio Derbez    Maximo
Salma Hayek    Sara
Rob Lowe    Rick
Kristen Bell    Cindy
Raquel Welch    Celeste
Rob Corddry    Quincy
Rob Riggle    Scott

Supporting Cast

Raphael Alejandro    Hugo
Renee Taylor    Peggy
Rob Huebel    Nick
Michaela Watkins    Arden
Linda Lavin    Millicent
Mckenna Grace    Arden
Michael Cera    Remy
Mather Zickel    James
Manelly Zepeda    Sara (young)
Eddie J. Fernandez    Maximo’s Father
Mauricio Ochmann    Hotel Clerk
Jaime Aymerich    Valet
Noel Carabaza    Young Maximo
Anne McDaniels    Model in Advertisement
Lubella Gauna    Parent
Jenna Curtis    Charity Guest
Nami Arsi    Charity Guest
Jeffrey Scott Basham    Charity Valet Driver
Ford Austin    Golf Pro
Brooklyn Rae Silzer    Arden

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ken Marino    Director
Jon Zack    Screenwriter
Chris Spain    Screenwriter
Eugenio Derbez    Producer
Benjamin Odell*    Producer
Mike Upton    Executive Producer
John Bailey    Director of Photography
Marcia Hinds    Production Designer
John Daigle    Editor
Molly Grundman    Costume Designer
Craig Wedren    Composer
Howard Paar    Music Supervisor
Deborah Aquila    Casting Director
Tricia Wood    Casting Director
Alex Gaines    Art Director
Cindy Coburn    Set Decorator
David E. Fluhr    Re-recording Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

2017 - Holiday Gift Guide - Part III - Limited Releases, Classics, Foreign Imports

December 16th, 2017

The Big Sick

Both the first installment First-run Releases and the second installment, TV on DVD releases, were shorter than I would have liked, as this hasn’t been a great year for either wide releases or TV on DVD releases. That said, the third installment of our Holiday Gift Guide deals with limited releases, classics, and foreign imports and this list can get out of hand rather quickly. There will more releases on this list than the previous two, starting with... More...

Home Market Releases for August 15th, 2017

August 16th, 2017

The Good, The Bad, and the Ugly

Alien: Covenant is the biggest release on this week’s list, but the franchise is off its peak and has been for a long time. As for Pick of the Week contenders, there are not a lot of them. If I were to stretch the definition, Food Wars: Season One is great, if you are into that subgenre of Anime. Descendants 2 is arguably better than the original, but the DVD isn’t going to really appeal to those outside the target audience. That leaves The Good, the Bad and the Ugly: 50th Anniversary Blu-ray as the clear winner for Pick of the Week. More...

Home Market Releases for August 1st, 2017

August 2nd, 2017

Colossal

There is no monster hit coming out this week, but that doesn’t mean there are no new DVD / Blu-rays worth picking up. In fact, there are six Pick of the Week contenders. This includes Slither: Collector's Edition, which took home the title in a close race. There are also two co-winners of the Puck of the Week for best Canadian release, Colossal on Blu-ray Combo Pack and I am the Blues on DVD. More...

Theater Averages: Long, Strange, and Profitable

May 31st, 2017

Long Strange Trip

Long Strange Trip topped the theater chart with an average of $21,739 in two theaters over the weekend. (The film also had a special engagement on Thursday in 50 theaters.) This is more impressive, because of how long the movie is, which limited the number of screenings per day. The only other film to reach the $10,000 club was Pirates of the Caribbean: Dead Men Tell No Tales with an average of $14,729. However, Restless Creature: Wendy Whelan came very close with an average of $9,940 in two theaters, plus it was a Wednesday release. More...

Theater Averages: Audiences Didn’t Wait to See Paris

May 16th, 2017

Paris Can Wait

Paris Can Wait topped the theater average chart earning nearly $100,000 in just 4 theaters for an average of $24,713. The overall number one film, Guardians of the Galaxy Vol 2, landed in second place with $15,013. The only other film in the $10,000 club was Stefan Zweig: Farewell to Europe, which earned $11,729 in its lone theater. Manifesto just missed the mark with $9,628 also in one theaters. However, it was a Wednesday release and managed $11,824 during its five-day opening. More...

Weekend Estimates: Second Place Snatched from King Arthur

May 14th, 2017

Snatched

King Arthur: Legend of the Sword has proved to be a costly bet gone wrong for Warner Bros. and Village Roadshow. The film had a long gestation period, and ended up costing $175 million to make. Once another $100 million or so of marketing is added in, that makes for a target of at least $550 million at the global box office before anyone starts recouping anything from the film. A domestic opening of $14.7 million, and $29.1 million overseas, makes that a laughably-distant prospect. Adding to the embarrassment, King Arthur will start out in third place, behind Mothers Day-play Snatched, and even that film isn’t doing particularly well, when all is said and done. More...

Theater Averages: Galaxy Grabs $33,704 on Theater Average Chart

May 10th, 2017

Guardians of the Galaxy Vol 2

Not only did Guardians of the Galaxy Vol 2 earn first place on the weekend box office chart, it was also the top film on the theater average chart earning an average of $33,704. This is the fourth best result of the year so far, second best for a wide release. (Beauty and the Beast is still the best of the year with an average of $41,508.) Second place went to the re-release of Stalker with $20,540 in its lone theater. The Lovers was the only other film in the $10,000 club with an average of $16,572 in four theaters. More...

Weekend Wrap-Up: Galaxy gets the Summer Going with $146.51 million

May 8th, 2017

Guardians of the Galaxy Vol 2

For the eighth year in a row, a Marvel movie started the summer blockbuster season. This time around, it was Guardians of the Galaxy Vol 2, which earned $146.51 million, or roughly 75% of the total weekend box office of $194 million. That figure is nearly double the box office from last week, an increase of 97%, to be more precise. Unfortunately, this is also 19% lower than the same weekend last year when Captain America: Civil War dominated the chart. 2017 is still ahead of 2016, but the gap has narrowed to 4.5% at $3.88 billion to $3.71 billion. More...

Friday Estimates: Galaxy Doesn’t Shine as Bright, but Still Earns $56.26 million

May 6th, 2017

Guardians of the Galaxy Vol 2

As expected, Guardians of the Galaxy Vol 2 dominated the box office chart on Friday. However, it didn’t do quite as well as we predicted with $56.26 million. It would have needed north of $60 million to get to $156 million over the weekend. Its reviews are fantastic, the best in the top ten by quite a margin, while it earned an A from CinemaScore, so it should have solid legs over the weekend. On the other hand, it is a sequel and those tend to be more front-loaded, so look for $138 million over the weekend. It is still very early, but the film appears to be on pace for $350 million domestically and close to $900 million worldwide. This is clearly a monster hit, even if it is not quite as large as anticipated. To put it in perspective, it is the sixth best May opening of all time, so there's plenty of reasons to celebrate this debut. On a side note, four of the five films ahead of Guardians of the Galaxy Vol 2 on that list are from the MCU. The lone exception is Spider-Man 3. Marvel owns May. More...

Weekend Predictions: Guarding the Box Office against Civil War

May 4th, 2017

Guardians of the Galaxy Vol 2

The summer blockbuster season unofficially begins this weekend with the release of Guardians of the Galaxy Vol 2. There are no other films opening wide this week, so it will dominate the chart like few films are able to. In fact, the film’s only real competition is Captain America: Civil War, which opened this weekend last year. There’s very little chance Vol 2 will start as fast as Civil War started, but it could have better legs. I think 2017 will lose the year-over-year comparison this weekend, but the rest of the month should be better. More...

Theater Averages: Baahubali Won’t Conclude after a $24,712 opening

May 2nd, 2017

Baahubali 2: The Conclusion

Baahubali 2: The Conclusion opened on top of the theater average chart with $24,712 in just over 400 theaters. It goes without saying that there will be another installment in this franchise; although I hear it won’t follow the same characters. The only other film in the $10,000 club was How to Be a Latin Lover, which earned an average of $10,959 in 1,118 theaters. Obit was relatively close to the $10,000 mark with an average of $8,093 in two theaters over the weekend; however, it was a Wednesday release earning an average of $17,604 over the five days. More...

Weekend Wrap-Up: April’s Conclusion was a Wild Weekend

May 1st, 2017

Baahubali 2: The Conclusion

The weekend box office was a wild one with two limited releases in the top five, How to be a Latin Lover and Baahubali 2: The Conclusion. The Fate of the Furious remained in first place with $19.94 million, which is better than expected. Unfortunately, the overall box office was still weak down 8.3% from last weekend to just $99 million. Worse still, this is 8.9% lower than the same weekend last year. 2017’s lead over 2016 took a bit of a hit, but still has a 5.1% or $180 million lead, $3.66 billion to $3.48 billion. More...

Weekend Estimates: Niche Audiences to the Fore at Home, Guardians Big Overseas

April 30th, 2017

How to Be a Latin Lover

The last weekend before the Summer season is generally a quiet one, but two breakout hits aimed at niche audiences are making this one interesting. How to Be a Latin Lover will post a shade over $12 million from just 1,118 theaters, according to Lionsgate’s weekend estimate. That would be the news of the weekend if it wasn’t for Baahubali 2: The Conclusion earning the best weekend for a Bollywood movie in history with a stellar $10.1 million from just 425 locations. Those two films couldn’t knock The Fate of the Furious off top spot though, as the action blockbuster added another $19.4 million, to take its domestic total to $192.7 million. More...

Friday Estimates: Audiences are still in Love with Furious

April 29th, 2017

How to be a Latin Lover

The top five this weekend looks a little different than anticipated. Okay, “a little” might be an understatement. The Fate of the Furious dominated Friday’s box office with $5.1 million, which puts it on pace for $18.5 million for the weekend. This is almost exactly as expected. Some of the new releases were a little more surprising. More...

Thursday Night Previews: Circle Doesn’t Live Up to its Promise with $430,000 While Moviegoers Love Latin with $450,000

April 28th, 2017

The Circle

The Circle was the first film to release Thursday preview numbers and they were not good at just $430,000. Granted, this is far from the worst we’ve seen this year. The Promise only managed $200,000 last week. If The Circle has the same legs during its opening weekend, it will only manage $9 million. Even that might be asking too much, as its reviews went from 50% positive when we made our prediction to just 21% positive today. I really don’t think it will manage $12 million over the weekend. We will have a better idea tomorrow when Friday’s numbers show up. More...

Weekend Predictions: April Circles the Drain

April 27th, 2017

The Circle

The last weekend in April is usually a terrible weekend and this year is no different. There is only one truly wide release this week, The Circle, although How to be a Latin Lover has a shot at the top five. There are also two films opening in approximately 500 theaters hoping to sneak into the top ten: Sleight and Baahubali 2: The Conclusion. However, while it seems like a busy week for new releases, The Fate of the Furious will easily remain in first place. In fact, the top five this week could be nearly identical to the top five last week, with The Circle being the only nearly guaranteed new addition. This weekend last year, The Jungle Book led the way with $44 million, while the biggest new release was Keanu with just under $10 million. The new releases might be stronger this time around, but there’s almost no way 2017 will be able to compete with The Jungle Book. More...

2017 Preview: April

April 1st, 2017

The Fate of the Furious

March was a month of extremes, led by two strong performances: Beauty and the Beast breaking records and Logan cracking $200 million with ease. There were also two other $100 million hits and another potential $100 million hit that we don’t have significant box office numbers for yet. This is fantastic. On the opposite end, there were three films on last month’s list that didn’t even open truly wide. This month won’t be as lucrative at the top, as The Fate of the Furious is the only film expected to top $100 million. Fortunately, it is expected to open with over $100 million. On the other extreme, there are many, many films on this list that I’m not sure will open wide. Fortunately, last April wasn’t any better. The Jungle Book made nearly $1 billion worldwide, but the other nine films combined made less than half of that. To emphasize: the other nine films that opened last April averaged less than $50 million worldwide each. If The Fate of the Furious can just come close to the previous installment of the franchise, then 2017 has a solid shot at topping 2016. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Handsome and very young Maximo has a dream to be rich without ever having to work a day in his life. Having made a career of seducing rich older women, he marries a wealthy woman more than twice his age. 25 years later, spoiled and bored from waking up next to his now 80-year-old wife, he gets the surprise of his life when she ends up dumping him for a younger car salesman. Forced out of his mansion and desperate for a place to stay, he must move in with his estranged sister, Sara, and her nerdy but adorable son, Hugo, in their small apartment. Anxious to return to the lap of luxury, Maximo uses his nephew’s crush on a classmate to get to his new target—her grandmother, Celeste, a widowed billionaire. As Maximo tries to rekindle his powers as a Latin lover, he finds himself bonding with his nephew Hugo, and he begins to learn that being a Latin lover means that loving money isn't as important as the love of your family.

Metrics

Opening Weekend:$12,252,439 (38.1% of total gross)
Legs:2.62 (domestic box office/biggest weekend)
Domestic Share:51.4% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 6.3 times production budget)
Theater counts:1,118 opening theaters/1,203 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $38,636,630

Latest Ranking on Cumulative Box Office Lists


Watch Now On

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iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: April 28th, 2017 (Wide) by Lionsgate
International Releases: May 5th, 2017 (Wide), released as Как да бъдеш латино любовник (Bulgaria)
May 5th, 2017 (Wide), released as Cómo Ser Un Latin Lover (Mexico)
June 30th, 2017 (Wide) (Brazil)
July 14th, 2017 (Wide), released as Milovník po přechodu (Czech Republic)
July 14th, 2017 (Wide) (Slovakia)
... Show all releases
Video Release: August 1st, 2017 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for crude humor, sexual references and gestures, and for brief nudity.
(Rating bulletin 2463 (Cert #50876), 2/15/2017)
Running Time: 115 minutes
Comparisons: vs. Home Alone
Create your own comparison chart…
Keywords: Dysfunctional Family, Bad Role Models, Faked Romance, Relationships Gone Wrong, May / December Romance, Actors Making Their Directorial Debut, Hispanic, Family Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 3Pas Studios, Pantelion Films, Lionsgate, Videocine
Production Countries: United States
Languages: English, Spanish

Lead Ensemble Members

Eugenio Derbez    Maximo
Salma Hayek    Sara
Rob Lowe    Rick
Kristen Bell    Cindy
Raquel Welch    Celeste
Rob Corddry    Quincy
Rob Riggle    Scott

Supporting Cast

Raphael Alejandro    Hugo
Renee Taylor    Peggy
Rob Huebel    Nick
Michaela Watkins    Arden
Linda Lavin    Millicent
Mckenna Grace    Arden
Michael Cera    Remy
Mather Zickel    James
Manelly Zepeda    Sara (young)
Eddie J. Fernandez    Maximo’s Father
Mauricio Ochmann    Hotel Clerk
Jaime Aymerich    Valet
Noel Carabaza    Young Maximo
Anne McDaniels    Model in Advertisement
Lubella Gauna    Parent
Jenna Curtis    Charity Guest
Nami Arsi    Charity Guest
Jeffrey Scott Basham    Charity Valet Driver
Ford Austin    Golf Pro
Brooklyn Rae Silzer    Arden

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ken Marino    Director
Jon Zack    Screenwriter
Chris Spain    Screenwriter
Eugenio Derbez    Producer
Benjamin Odell*    Producer
Mike Upton    Executive Producer
John Bailey    Director of Photography
Marcia Hinds    Production Designer
John Daigle    Editor
Molly Grundman    Costume Designer
Craig Wedren    Composer
Howard Paar    Music Supervisor
Deborah Aquila    Casting Director
Tricia Wood    Casting Director
Alex Gaines    Art Director
Cindy Coburn    Set Decorator
David E. Fluhr    Re-recording Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

2017 - Holiday Gift Guide - Part III - Limited Releases, Classics, Foreign Imports

December 16th, 2017

The Big Sick

Both the first installment First-run Releases and the second installment, TV on DVD releases, were shorter than I would have liked, as this hasn’t been a great year for either wide releases or TV on DVD releases. That said, the third installment of our Holiday Gift Guide deals with limited releases, classics, and foreign imports and this list can get out of hand rather quickly. There will more releases on this list than the previous two, starting with... More...

Home Market Releases for August 15th, 2017

August 16th, 2017

The Good, The Bad, and the Ugly

Alien: Covenant is the biggest release on this week’s list, but the franchise is off its peak and has been for a long time. As for Pick of the Week contenders, there are not a lot of them. If I were to stretch the definition, Food Wars: Season One is great, if you are into that subgenre of Anime. Descendants 2 is arguably better than the original, but the DVD isn’t going to really appeal to those outside the target audience. That leaves The Good, the Bad and the Ugly: 50th Anniversary Blu-ray as the clear winner for Pick of the Week. More...

Home Market Releases for August 1st, 2017

August 2nd, 2017

Colossal

There is no monster hit coming out this week, but that doesn’t mean there are no new DVD / Blu-rays worth picking up. In fact, there are six Pick of the Week contenders. This includes Slither: Collector's Edition, which took home the title in a close race. There are also two co-winners of the Puck of the Week for best Canadian release, Colossal on Blu-ray Combo Pack and I am the Blues on DVD. More...

Theater Averages: Long, Strange, and Profitable

May 31st, 2017

Long Strange Trip

Long Strange Trip topped the theater chart with an average of $21,739 in two theaters over the weekend. (The film also had a special engagement on Thursday in 50 theaters.) This is more impressive, because of how long the movie is, which limited the number of screenings per day. The only other film to reach the $10,000 club was Pirates of the Caribbean: Dead Men Tell No Tales with an average of $14,729. However, Restless Creature: Wendy Whelan came very close with an average of $9,940 in two theaters, plus it was a Wednesday release. More...

Theater Averages: Audiences Didn’t Wait to See Paris

May 16th, 2017

Paris Can Wait

Paris Can Wait topped the theater average chart earning nearly $100,000 in just 4 theaters for an average of $24,713. The overall number one film, Guardians of the Galaxy Vol 2, landed in second place with $15,013. The only other film in the $10,000 club was Stefan Zweig: Farewell to Europe, which earned $11,729 in its lone theater. Manifesto just missed the mark with $9,628 also in one theaters. However, it was a Wednesday release and managed $11,824 during its five-day opening. More...

Weekend Estimates: Second Place Snatched from King Arthur

May 14th, 2017

Snatched

King Arthur: Legend of the Sword has proved to be a costly bet gone wrong for Warner Bros. and Village Roadshow. The film had a long gestation period, and ended up costing $175 million to make. Once another $100 million or so of marketing is added in, that makes for a target of at least $550 million at the global box office before anyone starts recouping anything from the film. A domestic opening of $14.7 million, and $29.1 million overseas, makes that a laughably-distant prospect. Adding to the embarrassment, King Arthur will start out in third place, behind Mothers Day-play Snatched, and even that film isn’t doing particularly well, when all is said and done. More...

Theater Averages: Galaxy Grabs $33,704 on Theater Average Chart

May 10th, 2017

Guardians of the Galaxy Vol 2

Not only did Guardians of the Galaxy Vol 2 earn first place on the weekend box office chart, it was also the top film on the theater average chart earning an average of $33,704. This is the fourth best result of the year so far, second best for a wide release. (Beauty and the Beast is still the best of the year with an average of $41,508.) Second place went to the re-release of Stalker with $20,540 in its lone theater. The Lovers was the only other film in the $10,000 club with an average of $16,572 in four theaters. More...

Weekend Wrap-Up: Galaxy gets the Summer Going with $146.51 million

May 8th, 2017

Guardians of the Galaxy Vol 2

For the eighth year in a row, a Marvel movie started the summer blockbuster season. This time around, it was Guardians of the Galaxy Vol 2, which earned $146.51 million, or roughly 75% of the total weekend box office of $194 million. That figure is nearly double the box office from last week, an increase of 97%, to be more precise. Unfortunately, this is also 19% lower than the same weekend last year when Captain America: Civil War dominated the chart. 2017 is still ahead of 2016, but the gap has narrowed to 4.5% at $3.88 billion to $3.71 billion. More...

Friday Estimates: Galaxy Doesn’t Shine as Bright, but Still Earns $56.26 million

May 6th, 2017

Guardians of the Galaxy Vol 2

As expected, Guardians of the Galaxy Vol 2 dominated the box office chart on Friday. However, it didn’t do quite as well as we predicted with $56.26 million. It would have needed north of $60 million to get to $156 million over the weekend. Its reviews are fantastic, the best in the top ten by quite a margin, while it earned an A from CinemaScore, so it should have solid legs over the weekend. On the other hand, it is a sequel and those tend to be more front-loaded, so look for $138 million over the weekend. It is still very early, but the film appears to be on pace for $350 million domestically and close to $900 million worldwide. This is clearly a monster hit, even if it is not quite as large as anticipated. To put it in perspective, it is the sixth best May opening of all time, so there's plenty of reasons to celebrate this debut. On a side note, four of the five films ahead of Guardians of the Galaxy Vol 2 on that list are from the MCU. The lone exception is Spider-Man 3. Marvel owns May. More...

Weekend Predictions: Guarding the Box Office against Civil War

May 4th, 2017

Guardians of the Galaxy Vol 2

The summer blockbuster season unofficially begins this weekend with the release of Guardians of the Galaxy Vol 2. There are no other films opening wide this week, so it will dominate the chart like few films are able to. In fact, the film’s only real competition is Captain America: Civil War, which opened this weekend last year. There’s very little chance Vol 2 will start as fast as Civil War started, but it could have better legs. I think 2017 will lose the year-over-year comparison this weekend, but the rest of the month should be better. More...

Theater Averages: Baahubali Won’t Conclude after a $24,712 opening

May 2nd, 2017

Baahubali 2: The Conclusion

Baahubali 2: The Conclusion opened on top of the theater average chart with $24,712 in just over 400 theaters. It goes without saying that there will be another installment in this franchise; although I hear it won’t follow the same characters. The only other film in the $10,000 club was How to Be a Latin Lover, which earned an average of $10,959 in 1,118 theaters. Obit was relatively close to the $10,000 mark with an average of $8,093 in two theaters over the weekend; however, it was a Wednesday release earning an average of $17,604 over the five days. More...

Weekend Wrap-Up: April’s Conclusion was a Wild Weekend

May 1st, 2017

Baahubali 2: The Conclusion

The weekend box office was a wild one with two limited releases in the top five, How to be a Latin Lover and Baahubali 2: The Conclusion. The Fate of the Furious remained in first place with $19.94 million, which is better than expected. Unfortunately, the overall box office was still weak down 8.3% from last weekend to just $99 million. Worse still, this is 8.9% lower than the same weekend last year. 2017’s lead over 2016 took a bit of a hit, but still has a 5.1% or $180 million lead, $3.66 billion to $3.48 billion. More...

Weekend Estimates: Niche Audiences to the Fore at Home, Guardians Big Overseas

April 30th, 2017

How to Be a Latin Lover

The last weekend before the Summer season is generally a quiet one, but two breakout hits aimed at niche audiences are making this one interesting. How to Be a Latin Lover will post a shade over $12 million from just 1,118 theaters, according to Lionsgate’s weekend estimate. That would be the news of the weekend if it wasn’t for Baahubali 2: The Conclusion earning the best weekend for a Bollywood movie in history with a stellar $10.1 million from just 425 locations. Those two films couldn’t knock The Fate of the Furious off top spot though, as the action blockbuster added another $19.4 million, to take its domestic total to $192.7 million. More...

Friday Estimates: Audiences are still in Love with Furious

April 29th, 2017

How to be a Latin Lover

The top five this weekend looks a little different than anticipated. Okay, “a little” might be an understatement. The Fate of the Furious dominated Friday’s box office with $5.1 million, which puts it on pace for $18.5 million for the weekend. This is almost exactly as expected. Some of the new releases were a little more surprising. More...

Thursday Night Previews: Circle Doesn’t Live Up to its Promise with $430,000 While Moviegoers Love Latin with $450,000

April 28th, 2017

The Circle

The Circle was the first film to release Thursday preview numbers and they were not good at just $430,000. Granted, this is far from the worst we’ve seen this year. The Promise only managed $200,000 last week. If The Circle has the same legs during its opening weekend, it will only manage $9 million. Even that might be asking too much, as its reviews went from 50% positive when we made our prediction to just 21% positive today. I really don’t think it will manage $12 million over the weekend. We will have a better idea tomorrow when Friday’s numbers show up. More...

Weekend Predictions: April Circles the Drain

April 27th, 2017

The Circle

The last weekend in April is usually a terrible weekend and this year is no different. There is only one truly wide release this week, The Circle, although How to be a Latin Lover has a shot at the top five. There are also two films opening in approximately 500 theaters hoping to sneak into the top ten: Sleight and Baahubali 2: The Conclusion. However, while it seems like a busy week for new releases, The Fate of the Furious will easily remain in first place. In fact, the top five this week could be nearly identical to the top five last week, with The Circle being the only nearly guaranteed new addition. This weekend last year, The Jungle Book led the way with $44 million, while the biggest new release was Keanu with just under $10 million. The new releases might be stronger this time around, but there’s almost no way 2017 will be able to compete with The Jungle Book. More...

2017 Preview: April

April 1st, 2017

The Fate of the Furious

March was a month of extremes, led by two strong performances: Beauty and the Beast breaking records and Logan cracking $200 million with ease. There were also two other $100 million hits and another potential $100 million hit that we don’t have significant box office numbers for yet. This is fantastic. On the opposite end, there were three films on last month’s list that didn’t even open truly wide. This month won’t be as lucrative at the top, as The Fate of the Furious is the only film expected to top $100 million. Fortunately, it is expected to open with over $100 million. On the other extreme, there are many, many films on this list that I’m not sure will open wide. Fortunately, last April wasn’t any better. The Jungle Book made nearly $1 billion worldwide, but the other nine films combined made less than half of that. To emphasize: the other nine films that opened last April averaged less than $50 million worldwide each. If The Fate of the Furious can just come close to the previous installment of the franchise, then 2017 has a solid shot at topping 2016. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 28, 2017 2 $12,252,439   1,118 $10,959   $12,252,439 1
May 5, 2017 4 $5,144,904 -58% 1,203 $4,277   $20,548,224 2
May 12, 2017 7 $3,858,898 -25% 1,123 $3,436   $26,251,899 3
May 19, 2017 10 $2,051,180 -47% 948 $2,164   $29,309,990 4
May 26, 2017 12 $973,484 -53% 669 $1,455   $30,884,064 5
Jun 2, 2017 17 $277,496 -71% 277 $1,002   $31,701,000 6
Jun 9, 2017 26 $124,148 -55% 125 $993   $31,931,641 7
Jun 16, 2017 24 $106,732 -14% 119 $897   $32,088,029 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 27, 2017 P $450,000     925 $486   $450,000  
Apr 28, 2017 3 $3,896,264     1,118 $3,485   $3,896,264 1
Apr 29, 2017 3 $4,299,948 +10%   1,118 $3,846   $8,196,212 2
Apr 30, 2017 2 $4,056,227 -6%   1,118 $3,628   $12,252,439 3
May 1, 2017 2 $848,782 -79%   1,118 $759   $13,101,221 4
May 2, 2017 2 $1,100,402 +30%   1,118 $984   $14,201,623 5
May 3, 2017 2 $655,010 -40%   1,118 $586   $14,856,633 6
May 4, 2017 2 $546,687 -17%   1,118 $489   $15,403,320 7
May 5, 2017 4 $1,336,033 +144% -66% 1,203 $1,111   $16,739,353 8
May 6, 2017 6 $1,677,141 +26% -61% 1,203 $1,394   $18,416,494 9
May 7, 2017 3 $2,131,730 +27% -47% 1,203 $1,772   $20,548,224 10
May 8, 2017 3 $392,461 -82% -54% 1,203 $326   $20,940,685 11
May 9, 2017 3 $579,221 +48% -47% 1,203 $481   $21,519,906 12
May 10, 2017 3 $539,305 -7% -18% 1,203 $448   $22,059,211 13
May 11, 2017 4 $333,790 -38% -39% 1,203 $277   $22,393,001 14
May 12, 2017 8 $819,930 +146% -39% 1,123 $730   $23,212,931 15
May 13, 2017 7 $1,360,762 +66% -19% 1,123 $1,212   $24,573,693 16
May 14, 2017 5 $1,678,206 +23% -21% 1,123 $1,494   $26,251,899 17
May 15, 2017 6 $263,770 -84% -33% 1,123 $235   $26,515,669 18
May 16, 2017 7 $339,555 +29% -41% 1,123 $302   $26,855,224 19
May 17, 2017 7 $219,225 -35% -59% 1,123 $195   $27,074,449 20
May 18, 2017 7 $184,361 -16% -45% 1,123 $164   $27,258,810 21
May 19, 2017 10 $501,314 +172% -39% 948 $529   $27,760,124 22
May 20, 2017 10 $844,674 +68% -38% 948 $891   $28,604,798 23
May 21, 2017 10 $705,192 -17% -58% 948 $744   $29,309,990 24
May 22, 2017 10 $156,884 -78% -41% 948 $165   $29,466,874 25
May 23, 2017 10 $215,590 +37% -37% 948 $227   $29,682,464 26
May 24, 2017 10 $128,029 -41% -42% 948 $135   $29,810,493 27
May 25, 2017 12 $100,087 -22% -46% 948 $106   $29,910,580 28
May 26, 2017 12 $225,202 +125% -55% 669 $337   $30,135,782 29
May 27, 2017 12 $345,117 +53% -59% 669 $516   $30,480,899 30
May 28, 2017 12 $403,165 +17% -43% 669 $603   $30,884,064 31
May 29, 2017 12 $333,613 -17% +113% 669 $499   $31,217,677 32
May 30, 2017 12 $95,404 -71% -56% 669 $143   $31,313,081 33
May 31, 2017 12 $67,191 -30% -48% 669 $100   $31,380,272 34
Jun 1, 2017 13 $43,232 -36% -57% 669 $65   $31,423,504 35
Jun 2, 2017 - $63,232 +46% -72% 277 $228   $31,486,736 36
Jun 3, 2017 - $110,249 +74% -68% 277 $398   $31,596,985 37
Jun 4, 2017 15 $104,015 -6% -74% 277 $376   $31,701,000 38
Jun 5, 2017 - $25,615 -75% -92% 277 $92   $31,726,615 39
Jun 6, 2017 - $39,666 +55% -58% 277 $143   $31,766,281 40
Jun 7, 2017 - $22,843 -42% -66% 277 $82   $31,789,124 41
Jun 8, 2017 - $18,369 -20% -58% 277 $66   $31,807,493 42
Jun 9, 2017 - $29,707 +62% -53% 125 $238   $31,837,200 43
Jun 10, 2017 - $52,773 +78% -52% 125 $422   $31,889,973 44
Jun 11, 2017 - $41,668 -21% -60% 125 $333   $31,931,641 45
Jun 12, 2017 - $12,245 -71% -52% 125 $98   $31,943,886 46
Jun 13, 2017 - $18,497 +51% -53% 125 $148   $31,962,383 47
Jun 14, 2017 - $11,864 -36% -48% 125 $95   $31,974,247 48
Jun 15, 2017 - $7,050 -41% -62% 125 $56   $31,981,297 49
Jun 16, 2017 - $25,472 +261% -14% 119 $214   $32,006,769 50
Jun 17, 2017 - $38,387 +51% -27% 119 $323   $32,045,156 51
Jun 18, 2017 - $42,873 +12% +3% 119 $360   $32,088,029 52
Jun 19, 2017 - $14,176 -67% +16% 119 $119   $32,102,205 53
Jun 20, 2017 - $16,792 +18% -9% 119 $141   $32,118,997 54
Jun 21, 2017 - $15,020 -11% +27% 119 $126   $32,134,017 55
Jun 22, 2017 - $15,387 +2% +118% 119 $129   $32,149,404 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 28, 2017 2 $15,403,320   1,118 $13,778   $15,403,320 1
May 5, 2017 4 $6,989,681 -55% 1,203 $5,810   $22,393,001 2
May 12, 2017 7 $4,865,809 -30% 1,123 $4,333   $27,258,810 3
May 19, 2017 11 $2,651,770 -46% 948 $2,797   $29,910,580 4
May 26, 2017 12 $1,512,924 -43% 669 $2,261   $31,423,504 5
Jun 2, 2017 17 $383,989 -75% 277 $1,386   $31,807,493 6
Jun 9, 2017 26 $173,804 -55% 125 $1,390   $31,981,297 7
Jun 16, 2017 26 $168,107 -3% 119 $1,413   $32,149,404 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Brazil 6/30/2017 $0 0 0 0 $69,878 6/26/2018
Bulgaria 5/5/2017 $22,415 0 0 0 $81,077 2/26/2019
Czech Republic 7/14/2017 $46,427 51 51 169 $204,035 1/1/2019
Mexico 5/5/2017 $7,258,472 0 0 0 $24,909,956 6/13/2017
Slovakia 7/14/2017 $69,167 62 62 164 $270,235 8/29/2017
 
Rest of World $4,871,643
 
International Total$30,406,824 2/26/2019

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 20, 20171219,141 19,141$286,349$286,3493
Aug 27, 2017259,231-52% 28,372$138,003$424,3524

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 20, 20171312,481 12,481$236,635$236,6353

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.