Secretariat (2010)

Secretariat poster
Theatrical Performance
Domestic Box Office $59,699,513Details
International Box Office $676,734Details
Worldwide Box Office $60,376,247
Home Market Performance
Est. Domestic DVD Sales $40,087,682 Details
Est. Domestic Blu-ray Sales $10,431,198 Details
Total Est. Domestic Video Sales $50,518,880
Further financial details...

Synopsis

The story of the journey of the 1973 Triple Crown winner. Housewife and mother Penny Chenery agrees to take over her ailing father's Virginia-based Meadow Stables, despite her lack of horse-racing knowledge. Against all odds, Chenery-with the help of veteran trainer Lucien Laurin—manages to navigate the male-dominated business, ultimately fostering the first Triple Crown winner in 25 years and what may be the greatest racehorse of all time.

Metrics

Opening Weekend:$12,694,770 (21.3% of total gross)
Legs:4.70 (domestic box office/biggest weekend)
Domestic Share:98.9% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:3,072 opening theaters/3,108 max. theaters, 6.6 weeks average run per theater
Infl. Adj. Dom. BO $81,562,170

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Walt Disney
Video Release: January 25th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG for brief mild language
(Rating bulletin 2114 (Cert #46042), 3/31/2010)
Running Time: 123 minutes
Comparisons: vs. Radio
Create your own comparison chart…
Keywords: Miscellaneous Sports, Horse Racing, Inspirational Sports, Sports Drama
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Walt Disney Pictures, Mayhem Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Halloween (All Movies, 3-Day) 152 $5,005,657 Oct 29, 2010 24
Halloween (All Movies, 3-Day, Inflation Adjusted) 226 $7,169,070 Oct 29, 2010 24
Columbus Day (All Movies, 3-Day) 60 $12,694,770 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 96 $18,181,361 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 54 $14,576,278 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 68 $20,876,038 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 35 $12,694,770 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 53 $18,181,361 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 29 $14,576,278 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 36 $20,876,038 Oct 8, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 3 $12,694,770   3,072 $4,132   $12,694,770 1
Oct 15, 2010 4 $9,318,886 -27% 3,072 $3,033   $27,332,941 2
Oct 22, 2010 6 $7,001,159 -25% 3,108 $2,253   $37,444,068 3
Oct 29, 2010 6 $5,005,657 -29% 3,108 $1,611   $44,708,804 4
Nov 5, 2010 8 $4,067,715 -19% 2,614 $1,556   $51,031,068 5
Nov 12, 2010 11 $2,205,163 -46% 2,019 $1,092   $54,747,037 6
Nov 19, 2010 11 $971,909 -56% 1,010 $962   $56,378,503 7
Nov 26, 2010 17 $647,172 -33% 501 $1,292   $57,547,263 8
Dec 3, 2010 20 $256,739 -60% 402 $639   $57,946,337 9
Dec 10, 2010 29 $129,604 -50% 263 $493   $58,182,050 10
Dec 17, 2010 31 $76,032 -41% 155 $491   $58,325,410 11
Dec 24, 2010 24 $130,677 +72% 259 $505   $58,568,005 12
Dec 31, 2010 21 $221,598 +70% 247 $897   $59,053,682 13
Jan 7, 2011 30 $145,743 -34% 225 $648   $59,291,177 14
Jan 14, 2011 38 $88,695 -39% 136 $652   $59,434,624 15
Jan 21, 2011 42 $70,415 -21% 107 $658   $59,560,343 16
Jan 28, 2011 45 $57,563 -18% 90 $640   $59,643,429 17
Feb 4, 2011 44 $32,663 -43% 68 $480   $59,699,513 18

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 3 $4,040,833     3,072 $1,315   $4,040,833 1
Oct 9, 2010 3 $5,073,794 +26%   3,072 $1,652   $9,114,627 2
Oct 10, 2010 3 $3,580,143 -29%   3,072 $1,165   $12,694,770 3
Oct 11, 2010 2 $1,881,508 -47%   3,072 $612   $14,576,278 4
Oct 12, 2010 3 $1,208,239 -36%   3,072 $393   $15,784,517 5
Oct 13, 2010 3 $1,057,498 -12%   3,072 $344   $16,842,015 6
Oct 14, 2010 2 $1,172,040 +11%   3,072 $382   $18,014,055 7
Oct 15, 2010 5 $2,840,157 +142% -30% 3,072 $925   $20,854,212 8
Oct 16, 2010 4 $3,989,588 +40% -21% 3,072 $1,299   $24,843,800 9
Oct 17, 2010 3 $2,489,141 -38% -30% 3,072 $810   $27,332,941 10
Oct 18, 2010 4 $731,302 -71% -61% 3,072 $238   $28,064,243 11
Oct 19, 2010 4 $822,922 +13% -32% 3,072 $268   $28,887,165 12
Oct 20, 2010 4 $748,301 -9% -29% 3,072 $244   $29,635,466 13
Oct 21, 2010 3 $807,443 +8% -31% 3,072 $263   $30,442,909 14
Oct 22, 2010 7 $1,993,919 +147% -30% 3,108 $642   $32,436,828 15
Oct 23, 2010 6 $3,063,786 +54% -23% 3,108 $986   $35,500,614 16
Oct 24, 2010 5 $1,943,454 -37% -22% 3,108 $625   $37,444,068 17
Oct 25, 2010 5 $544,514 -72% -26% 3,108 $175   $37,988,582 18
Oct 26, 2010 5 $606,922 +11% -26% 3,108 $195   $38,595,504 19
Oct 27, 2010 5 $538,579 -11% -28% 3,108 $173   $39,134,083 20
Oct 28, 2010 5 $569,064 +6% -30% 3,108 $183   $39,703,147 21
Oct 29, 2010 6 $1,587,559 +179% -20% 3,108 $511   $41,290,706 22
Oct 30, 2010 6 $2,143,556 +35% -30% 3,108 $690   $43,434,262 23
Oct 31, 2010 6 $1,274,542 -41% -34% 3,108 $410   $44,708,804 24
Nov 1, 2010 6 $487,644 -62% -10% 3,108 $157   $45,196,448 25
Nov 2, 2010 6 $695,581 +43% +15% 3,108 $224   $45,892,029 26
Nov 3, 2010 6 $476,081 -32% -12% 3,108 $153   $46,368,110 27
Nov 4, 2010 5 $595,243 +25% +5% 3,108 $192   $46,963,353 28
Nov 5, 2010 8 $1,208,567 +103% -24% 2,614 $462   $48,171,920 29
Nov 6, 2010 9 $1,802,301 +49% -16% 2,614 $689   $49,974,221 30
Nov 7, 2010 8 $1,056,847 -41% -17% 2,614 $404   $51,031,068 31
Nov 8, 2010 9 $270,427 -74% -45% 2,614 $103   $51,301,495 32
Nov 9, 2010 9 $309,351 +14% -56% 2,614 $118   $51,610,846 33
Nov 10, 2010 9 $324,434 +5% -32% 2,614 $124   $51,935,280 34
Nov 11, 2010 8 $606,594 +87% +2% 2,614 $232   $52,541,874 35
Nov 12, 2010 11 $666,152 +10% -45% 2,019 $330   $53,208,026 36
Nov 13, 2010 10 $966,513 +45% -46% 2,019 $479   $54,174,539 37
Nov 14, 2010 10 $572,498 -41% -46% 2,019 $284   $54,747,037 38
Nov 15, 2010 11 $151,775 -73% -44% 2,019 $75   $54,898,812 39
Nov 16, 2010 11 $177,529 +17% -43% 2,019 $88   $55,076,341 40
Nov 17, 2010 11 $165,432 -7% -49% 2,019 $82   $55,241,773 41
Nov 18, 2010 9 $164,821 n/c -73% 2,019 $82   $55,406,594 42
Nov 19, 2010 12 $267,083 +62% -60% 1,010 $264   $55,673,677 43
Nov 20, 2010 12 $439,718 +65% -55% 1,010 $435   $56,113,395 44
Nov 21, 2010 12 $265,108 -40% -54% 1,010 $262   $56,378,503 45
Nov 22, 2010 11 $110,771 -58% -27% 1,010 $110   $56,489,274 46
Nov 23, 2010 11 $148,482 +34% -16% 1,010 $147   $56,637,756 47
Nov 24, 2010 - $119,919 -19% -28% 501 $239   $56,757,675 48
Nov 25, 2010 - $142,416 +19% -14% 501 $284   $56,900,091 49
Nov 26, 2010 - $275,520 +93% +3% 501 $550   $57,175,611 50
Nov 27, 2010 - $250,112 -9% -43% 501 $499   $57,425,723 51
Nov 28, 2010 - $121,540 -51% -54% 501 $243   $57,547,263 52
Nov 29, 2010 - $37,129 -69% -66% 501 $74   $57,584,392 53
Nov 30, 2010 - $38,416 +3% -74% 501 $77   $57,622,808 54
Dec 1, 2010 - $33,636 -12% -72% 501 $67   $57,656,444 55
Dec 2, 2010 - $33,154 -1% -77% 501 $66   $57,689,598 56
Jan 17, 2011 31 $30,579     136 $225   $59,465,203 102

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 3 $18,014,055   3,072 $5,864   $18,014,055 1
Oct 15, 2010 4 $12,428,854 -31% 3,072 $4,046   $30,442,909 2
Oct 22, 2010 6 $9,260,238 -25% 3,108 $2,979   $39,703,147 3
Oct 29, 2010 6 $7,260,206 -22% 3,108 $2,336   $46,963,353 4
Nov 5, 2010 8 $5,578,521 -23% 2,614 $2,134   $52,541,874 5
Nov 12, 2010 11 $2,864,720 -49% 2,019 $1,419   $55,406,594 6
Nov 19, 2010 16 $1,493,497 -48% 1,010 $1,479   $56,900,091 7
Nov 26, 2010 17 $789,507 -47% 501 $1,576   $57,689,598 8
Dec 3, 2010 20 $362,848 -54% 402 $903   $58,052,446 9
Dec 10, 2010 29 $196,932 -46% 263 $749   $58,249,378 10
Dec 17, 2010 30 $187,950 -5% 155 $1,213   $58,437,328 11
Dec 24, 2010 23 $394,756 +110% 259 $1,524   $58,832,084 12
Dec 31, 2010 22 $313,350 -21% 247 $1,269   $59,145,434 13
Jan 7, 2011 30 $200,495 -36% 225 $891   $59,345,929 14
Jan 14, 2011 37 $143,999 -28% 136 $1,059   $59,489,928 15
Jan 21, 2011 42 $95,938 -33% 107 $897   $59,585,866 16
Jan 28, 2011 43 $80,984 -16% 90 $900   $59,666,850 17
Feb 4, 2011 48 $32,663 -60% 68 $480   $59,699,513 18

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 20112766,774 766,774$12,697,777$12,697,7771
Feb 6, 20113305,856-60% 1,072,630$5,153,674$17,851,4512
Feb 13, 20117182,665-40% 1,255,295$3,182,024$21,033,4753
Feb 20, 201117150,788-17% 1,406,083$1,807,948$22,841,4234
Feb 27, 20118101,143-33% 1,507,226$1,212,705$24,054,1285
Mar 6, 20111753,665-47% 1,560,891$739,504$24,793,6326
Mar 13, 20111758,665+9% 1,619,556$833,043$25,626,6757
Mar 20, 20111852,820-10% 1,672,376$910,617$26,537,2928
Mar 27, 20112339,823-25% 1,712,199$750,664$27,287,9569
Apr 3, 20111653,604+35% 1,765,803$792,267$28,080,22310
May 8, 20111255,102 1,889,209$636,979$29,622,08215
May 15, 20112626,841-51% 1,916,050$319,945$29,942,02716

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 20112164,281 164,281$3,895,111$3,895,1111
Feb 6, 2011463,947-61% 228,228$1,470,133$5,365,2442
Feb 13, 2011544,450-30% 272,678$983,669$6,348,9133
Feb 20, 2011546,533+5% 319,211$790,594$7,139,5074
Feb 27, 20111324,507-47% 343,718$416,379$7,555,8865
Mar 6, 20111710,191-58% 353,909$199,025$7,754,9116
Apr 3, 20111313,987 381,148$250,085$8,275,50110
May 8, 20111213,931 421,909$215,505$8,897,84715

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Diane Lane    Penny Chenery

Supporting Cast

John Malkovich    Lucien Laurin
Dylan Walsh    Jack Tweedy
Dylan Baker    Hollis Chenery
Margo Martindale    Miss Ham
Nelsan Ellis    Eddie Sweat
Otto Thorwarth    Ronnie Turcotte
Scott Glenn    Christopher Chenery
Fred Dalton Thompson    Bull Hancock
James Cromwell    Ogden Phillips

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Gordon Gray    Producer
Mark Ciardi    Producer
Mark Ciardi    Executive Producer
Mike Rich    Executive Producer
Bill Johnson    Executive Producer
Kim H. Winther    Co-Producer
Randall Wallace    Director
Mike Rich    Screenwriter
William Nack    Story Creator
Dean Semler    Director of Photography
Jacob Riehle    Assistant Sound Editor
Lars P. Winther    Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Holdovers are Nearly Unstoppable

March 1st, 2011

President's Day sales boosted a number of holdovers back into the top 30 on this week's sales chart. However, it was a new release, Unstoppable, that led the way with 796,000 units sold for opening week sales of $12.73 million. More...

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD Sales: Living it Up in Beverly Hills

February 15th, 2011

Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise. More...

DVD Sales: Red and Secretariat in Two-Horse Race

February 8th, 2011

Among the new releases to reach the top 30 on the sales chart this week, there were two that were in a relatively close race for first place. At least it was close compared to the third place film. Coming out on top was Red with 1.12 million units sold for $15.07 million in opening week consumer spending. More...

DVD and Blu-ray Releases for January 25th, 2011

January 24th, 2011

It's bit of an oddball week on the home market. There are four first-run releases, if you include The Girl Who Kicked the Hornet's Nest. Granted, that film was a limited release, but it did earn more than $5 million, and it appears to be selling quite well, especially for a foreign language film. On the other hand, none seem like they will be particularly impressive in terms of sales. Of the four biggest releases, Red on Blu-ray is the best bet, but for Pick of the Week, I'm going with Broadcast News: Criterion Collection on Blu-ray. More...

Featured Blu-ray / DVD Review: Secretariat

January 20th, 2011

When Secretariat came out, many people compared it to The Blind Side for a number of reasons. They are both sports movies, they are both based on real life events, and they both came out at the same time of year. However, while they both earned similar reviews, The Blind Side became a surprise hit earning more than $250 million, while Secretariat struggled to find an audience. So, did Secretariat deserve better? More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

October 31st, 2010

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Weekend Estimates: Jackass Knocks it Out the Park

October 17th, 2010

Jackass 3D is set to record the biggest October weekend ever, according to Paramount's Sunday estimate. With $50 million over the weekend, the movie will also set a new mark for a factually-based movie, beating the record held by its predecessor in the series, Jackass: Number Two. Although the debate on 3D's long-term future continues, this is a movie that seems to be perfectly suited to the medium. Expect to see talk of Jackass 4D very soon. We don't even dare to speculate what the 4th D will entail. More...

Will 2010 Remain in the Red?

October 14th, 2010

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Countdown to Halloween Begins

September 30th, 2010

It's the beginning of October, so it should come as no surprise there are a couple of horror films are coming out. More surprisingly, a couple of films released this week are also earning Oscar- or near Oscar-worthy reviews. (There's only three films, so there's some crossover.) Direct competition between the films could hurt, but hopefully not so much that 2010 falls behind last year's pace. It's not like last year was explosive at the box office, as Zombieland just missed $25 million at the box office, and it was the clear winner. Will any of the wide releases top that figure? And will the overall box office help 2010 maintain its lead over 2009? More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The story of the journey of the 1973 Triple Crown winner. Housewife and mother Penny Chenery agrees to take over her ailing father's Virginia-based Meadow Stables, despite her lack of horse-racing knowledge. Against all odds, Chenery-with the help of veteran trainer Lucien Laurin—manages to navigate the male-dominated business, ultimately fostering the first Triple Crown winner in 25 years and what may be the greatest racehorse of all time.

Metrics

Opening Weekend:$12,694,770 (21.3% of total gross)
Legs:4.70 (domestic box office/biggest weekend)
Domestic Share:98.9% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:3,072 opening theaters/3,108 max. theaters, 6.6 weeks average run per theater
Infl. Adj. Dom. BO $81,562,170

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Walt Disney
Video Release: January 25th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG for brief mild language
(Rating bulletin 2114 (Cert #46042), 3/31/2010)
Running Time: 123 minutes
Comparisons: vs. Radio
Create your own comparison chart…
Keywords: Miscellaneous Sports, Horse Racing, Inspirational Sports, Sports Drama
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Walt Disney Pictures, Mayhem Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Halloween (All Movies, 3-Day) 152 $5,005,657 Oct 29, 2010 24
Halloween (All Movies, 3-Day, Inflation Adjusted) 226 $7,169,070 Oct 29, 2010 24
Columbus Day (All Movies, 3-Day) 60 $12,694,770 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 96 $18,181,361 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 54 $14,576,278 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 68 $20,876,038 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 35 $12,694,770 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 53 $18,181,361 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 29 $14,576,278 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 36 $20,876,038 Oct 8, 2010 3

Leading Cast

Diane Lane    Penny Chenery

Supporting Cast

John Malkovich    Lucien Laurin
Dylan Walsh    Jack Tweedy
Dylan Baker    Hollis Chenery
Margo Martindale    Miss Ham
Nelsan Ellis    Eddie Sweat
Otto Thorwarth    Ronnie Turcotte
Scott Glenn    Christopher Chenery
Fred Dalton Thompson    Bull Hancock
James Cromwell    Ogden Phillips

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Gordon Gray    Producer
Mark Ciardi    Producer
Mark Ciardi    Executive Producer
Mike Rich    Executive Producer
Bill Johnson    Executive Producer
Kim H. Winther    Co-Producer
Randall Wallace    Director
Mike Rich    Screenwriter
William Nack    Story Creator
Dean Semler    Director of Photography
Jacob Riehle    Assistant Sound Editor
Lars P. Winther    Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Holdovers are Nearly Unstoppable

March 1st, 2011

President's Day sales boosted a number of holdovers back into the top 30 on this week's sales chart. However, it was a new release, Unstoppable, that led the way with 796,000 units sold for opening week sales of $12.73 million. More...

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD Sales: Living it Up in Beverly Hills

February 15th, 2011

Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise. More...

DVD Sales: Red and Secretariat in Two-Horse Race

February 8th, 2011

Among the new releases to reach the top 30 on the sales chart this week, there were two that were in a relatively close race for first place. At least it was close compared to the third place film. Coming out on top was Red with 1.12 million units sold for $15.07 million in opening week consumer spending. More...

DVD and Blu-ray Releases for January 25th, 2011

January 24th, 2011

It's bit of an oddball week on the home market. There are four first-run releases, if you include The Girl Who Kicked the Hornet's Nest. Granted, that film was a limited release, but it did earn more than $5 million, and it appears to be selling quite well, especially for a foreign language film. On the other hand, none seem like they will be particularly impressive in terms of sales. Of the four biggest releases, Red on Blu-ray is the best bet, but for Pick of the Week, I'm going with Broadcast News: Criterion Collection on Blu-ray. More...

Featured Blu-ray / DVD Review: Secretariat

January 20th, 2011

When Secretariat came out, many people compared it to The Blind Side for a number of reasons. They are both sports movies, they are both based on real life events, and they both came out at the same time of year. However, while they both earned similar reviews, The Blind Side became a surprise hit earning more than $250 million, while Secretariat struggled to find an audience. So, did Secretariat deserve better? More...

Weekend Estimates: 3D Gives Saw Franchise Strong Finish

October 31st, 2010

With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th. Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year. (See full franchise history here.) Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Weekend Estimates: Jackass Knocks it Out the Park

October 17th, 2010

Jackass 3D is set to record the biggest October weekend ever, according to Paramount's Sunday estimate. With $50 million over the weekend, the movie will also set a new mark for a factually-based movie, beating the record held by its predecessor in the series, Jackass: Number Two. Although the debate on 3D's long-term future continues, this is a movie that seems to be perfectly suited to the medium. Expect to see talk of Jackass 4D very soon. We don't even dare to speculate what the 4th D will entail. More...

Will 2010 Remain in the Red?

October 14th, 2010

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Countdown to Halloween Begins

September 30th, 2010

It's the beginning of October, so it should come as no surprise there are a couple of horror films are coming out. More surprisingly, a couple of films released this week are also earning Oscar- or near Oscar-worthy reviews. (There's only three films, so there's some crossover.) Direct competition between the films could hurt, but hopefully not so much that 2010 falls behind last year's pace. It's not like last year was explosive at the box office, as Zombieland just missed $25 million at the box office, and it was the clear winner. Will any of the wide releases top that figure? And will the overall box office help 2010 maintain its lead over 2009? More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 3 $12,694,770   3,072 $4,132   $12,694,770 1
Oct 15, 2010 4 $9,318,886 -27% 3,072 $3,033   $27,332,941 2
Oct 22, 2010 6 $7,001,159 -25% 3,108 $2,253   $37,444,068 3
Oct 29, 2010 6 $5,005,657 -29% 3,108 $1,611   $44,708,804 4
Nov 5, 2010 8 $4,067,715 -19% 2,614 $1,556   $51,031,068 5
Nov 12, 2010 11 $2,205,163 -46% 2,019 $1,092   $54,747,037 6
Nov 19, 2010 11 $971,909 -56% 1,010 $962   $56,378,503 7
Nov 26, 2010 17 $647,172 -33% 501 $1,292   $57,547,263 8
Dec 3, 2010 20 $256,739 -60% 402 $639   $57,946,337 9
Dec 10, 2010 29 $129,604 -50% 263 $493   $58,182,050 10
Dec 17, 2010 31 $76,032 -41% 155 $491   $58,325,410 11
Dec 24, 2010 24 $130,677 +72% 259 $505   $58,568,005 12
Dec 31, 2010 21 $221,598 +70% 247 $897   $59,053,682 13
Jan 7, 2011 30 $145,743 -34% 225 $648   $59,291,177 14
Jan 14, 2011 38 $88,695 -39% 136 $652   $59,434,624 15
Jan 21, 2011 42 $70,415 -21% 107 $658   $59,560,343 16
Jan 28, 2011 45 $57,563 -18% 90 $640   $59,643,429 17
Feb 4, 2011 44 $32,663 -43% 68 $480   $59,699,513 18

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 3 $4,040,833     3,072 $1,315   $4,040,833 1
Oct 9, 2010 3 $5,073,794 +26%   3,072 $1,652   $9,114,627 2
Oct 10, 2010 3 $3,580,143 -29%   3,072 $1,165   $12,694,770 3
Oct 11, 2010 2 $1,881,508 -47%   3,072 $612   $14,576,278 4
Oct 12, 2010 3 $1,208,239 -36%   3,072 $393   $15,784,517 5
Oct 13, 2010 3 $1,057,498 -12%   3,072 $344   $16,842,015 6
Oct 14, 2010 2 $1,172,040 +11%   3,072 $382   $18,014,055 7
Oct 15, 2010 5 $2,840,157 +142% -30% 3,072 $925   $20,854,212 8
Oct 16, 2010 4 $3,989,588 +40% -21% 3,072 $1,299   $24,843,800 9
Oct 17, 2010 3 $2,489,141 -38% -30% 3,072 $810   $27,332,941 10
Oct 18, 2010 4 $731,302 -71% -61% 3,072 $238   $28,064,243 11
Oct 19, 2010 4 $822,922 +13% -32% 3,072 $268   $28,887,165 12
Oct 20, 2010 4 $748,301 -9% -29% 3,072 $244   $29,635,466 13
Oct 21, 2010 3 $807,443 +8% -31% 3,072 $263   $30,442,909 14
Oct 22, 2010 7 $1,993,919 +147% -30% 3,108 $642   $32,436,828 15
Oct 23, 2010 6 $3,063,786 +54% -23% 3,108 $986   $35,500,614 16
Oct 24, 2010 5 $1,943,454 -37% -22% 3,108 $625   $37,444,068 17
Oct 25, 2010 5 $544,514 -72% -26% 3,108 $175   $37,988,582 18
Oct 26, 2010 5 $606,922 +11% -26% 3,108 $195   $38,595,504 19
Oct 27, 2010 5 $538,579 -11% -28% 3,108 $173   $39,134,083 20
Oct 28, 2010 5 $569,064 +6% -30% 3,108 $183   $39,703,147 21
Oct 29, 2010 6 $1,587,559 +179% -20% 3,108 $511   $41,290,706 22
Oct 30, 2010 6 $2,143,556 +35% -30% 3,108 $690   $43,434,262 23
Oct 31, 2010 6 $1,274,542 -41% -34% 3,108 $410   $44,708,804 24
Nov 1, 2010 6 $487,644 -62% -10% 3,108 $157   $45,196,448 25
Nov 2, 2010 6 $695,581 +43% +15% 3,108 $224   $45,892,029 26
Nov 3, 2010 6 $476,081 -32% -12% 3,108 $153   $46,368,110 27
Nov 4, 2010 5 $595,243 +25% +5% 3,108 $192   $46,963,353 28
Nov 5, 2010 8 $1,208,567 +103% -24% 2,614 $462   $48,171,920 29
Nov 6, 2010 9 $1,802,301 +49% -16% 2,614 $689   $49,974,221 30
Nov 7, 2010 8 $1,056,847 -41% -17% 2,614 $404   $51,031,068 31
Nov 8, 2010 9 $270,427 -74% -45% 2,614 $103   $51,301,495 32
Nov 9, 2010 9 $309,351 +14% -56% 2,614 $118   $51,610,846 33
Nov 10, 2010 9 $324,434 +5% -32% 2,614 $124   $51,935,280 34
Nov 11, 2010 8 $606,594 +87% +2% 2,614 $232   $52,541,874 35
Nov 12, 2010 11 $666,152 +10% -45% 2,019 $330   $53,208,026 36
Nov 13, 2010 10 $966,513 +45% -46% 2,019 $479   $54,174,539 37
Nov 14, 2010 10 $572,498 -41% -46% 2,019 $284   $54,747,037 38
Nov 15, 2010 11 $151,775 -73% -44% 2,019 $75   $54,898,812 39
Nov 16, 2010 11 $177,529 +17% -43% 2,019 $88   $55,076,341 40
Nov 17, 2010 11 $165,432 -7% -49% 2,019 $82   $55,241,773 41
Nov 18, 2010 9 $164,821 n/c -73% 2,019 $82   $55,406,594 42
Nov 19, 2010 12 $267,083 +62% -60% 1,010 $264   $55,673,677 43
Nov 20, 2010 12 $439,718 +65% -55% 1,010 $435   $56,113,395 44
Nov 21, 2010 12 $265,108 -40% -54% 1,010 $262   $56,378,503 45
Nov 22, 2010 11 $110,771 -58% -27% 1,010 $110   $56,489,274 46
Nov 23, 2010 11 $148,482 +34% -16% 1,010 $147   $56,637,756 47
Nov 24, 2010 - $119,919 -19% -28% 501 $239   $56,757,675 48
Nov 25, 2010 - $142,416 +19% -14% 501 $284   $56,900,091 49
Nov 26, 2010 - $275,520 +93% +3% 501 $550   $57,175,611 50
Nov 27, 2010 - $250,112 -9% -43% 501 $499   $57,425,723 51
Nov 28, 2010 - $121,540 -51% -54% 501 $243   $57,547,263 52
Nov 29, 2010 - $37,129 -69% -66% 501 $74   $57,584,392 53
Nov 30, 2010 - $38,416 +3% -74% 501 $77   $57,622,808 54
Dec 1, 2010 - $33,636 -12% -72% 501 $67   $57,656,444 55
Dec 2, 2010 - $33,154 -1% -77% 501 $66   $57,689,598 56
Jan 17, 2011 31 $30,579     136 $225   $59,465,203 102

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 3 $18,014,055   3,072 $5,864   $18,014,055 1
Oct 15, 2010 4 $12,428,854 -31% 3,072 $4,046   $30,442,909 2
Oct 22, 2010 6 $9,260,238 -25% 3,108 $2,979   $39,703,147 3
Oct 29, 2010 6 $7,260,206 -22% 3,108 $2,336   $46,963,353 4
Nov 5, 2010 8 $5,578,521 -23% 2,614 $2,134   $52,541,874 5
Nov 12, 2010 11 $2,864,720 -49% 2,019 $1,419   $55,406,594 6
Nov 19, 2010 16 $1,493,497 -48% 1,010 $1,479   $56,900,091 7
Nov 26, 2010 17 $789,507 -47% 501 $1,576   $57,689,598 8
Dec 3, 2010 20 $362,848 -54% 402 $903   $58,052,446 9
Dec 10, 2010 29 $196,932 -46% 263 $749   $58,249,378 10
Dec 17, 2010 30 $187,950 -5% 155 $1,213   $58,437,328 11
Dec 24, 2010 23 $394,756 +110% 259 $1,524   $58,832,084 12
Dec 31, 2010 22 $313,350 -21% 247 $1,269   $59,145,434 13
Jan 7, 2011 30 $200,495 -36% 225 $891   $59,345,929 14
Jan 14, 2011 37 $143,999 -28% 136 $1,059   $59,489,928 15
Jan 21, 2011 42 $95,938 -33% 107 $897   $59,585,866 16
Jan 28, 2011 43 $80,984 -16% 90 $900   $59,666,850 17
Feb 4, 2011 48 $32,663 -60% 68 $480   $59,699,513 18

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 20112766,774 766,774$12,697,777$12,697,7771
Feb 6, 20113305,856-60% 1,072,630$5,153,674$17,851,4512
Feb 13, 20117182,665-40% 1,255,295$3,182,024$21,033,4753
Feb 20, 201117150,788-17% 1,406,083$1,807,948$22,841,4234
Feb 27, 20118101,143-33% 1,507,226$1,212,705$24,054,1285
Mar 6, 20111753,665-47% 1,560,891$739,504$24,793,6326
Mar 13, 20111758,665+9% 1,619,556$833,043$25,626,6757
Mar 20, 20111852,820-10% 1,672,376$910,617$26,537,2928
Mar 27, 20112339,823-25% 1,712,199$750,664$27,287,9569
Apr 3, 20111653,604+35% 1,765,803$792,267$28,080,22310
May 8, 20111255,102 1,889,209$636,979$29,622,08215
May 15, 20112626,841-51% 1,916,050$319,945$29,942,02716

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 30, 20112164,281 164,281$3,895,111$3,895,1111
Feb 6, 2011463,947-61% 228,228$1,470,133$5,365,2442
Feb 13, 2011544,450-30% 272,678$983,669$6,348,9133
Feb 20, 2011546,533+5% 319,211$790,594$7,139,5074
Feb 27, 20111324,507-47% 343,718$416,379$7,555,8865
Mar 6, 20111710,191-58% 353,909$199,025$7,754,9116
Apr 3, 20111313,987 381,148$250,085$8,275,50110
May 8, 20111213,931 421,909$215,505$8,897,84715

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.