An ambitious young executive is sent to retrieve his company’s CEO from an idyllic but mysterious “wellness center” at a remote location in the Swiss Alps. He soon suspects that the spa’s miraculous treatments are not what they seem. When he begins to unravel its terrifying secrets, his sanity is tested, as he finds himself diagnosed with the same curious illness that keeps all the guests here longing for the cure.
The Lego Batman Movie will secure another weekend at the top of the box office chart thanks to a modest 35% drop from its opening, and soft openings for all the new wide releases. The animated adventure will make $34.2 million over three days, and is expected to earn about $45 million when the President’s Day holiday numbers are added in. It will pass $100 million at the domestic box office tomorrow.
The first numbers for the weekend are in and they are not looking good. The Great Wall earned just $970,000 during its midnight previews, which is significantly less than half of what John Wick: Chapter Two managed just last weekend. Granted, John Wick: Chapter Two was a sequel and those tend to get off to faster starts, while The Great Wall has a Holiday to help boost its legs. On the other hand, The Great Wall’s reviews are much, much worse. We were only predicting just under $19 million during the four-day weekend. We are keeping that for now, but we might have to adjust it lower tomorrow.
There are three wide releases coming out this week, but none of them are expected to challenge for top spot. Although, there could be an interesting race between the two biggest releases, Fist Fight and The Great Wall. Sadly, this is because both have seen their box office potential fall over the past week. A Cure for Wellness never really had much box office potential. This will leave The Lego Batman Movie with an easy win over the Presidents’ Day long weekend, while we should have five films earning more than $10 million over the three-day portion of the weekend. This weekend last year, there were also three wide releases that struggled at the box office leaving Deadpool with an easy win. The Lego Batman Movie won’t match Deadpool at the top, but 2017 has much better depth, so that should help keep the year-over-year race close.
Next week there are three wide releases: A Cure for Wellness, Fist Fight, and The Great Wall. A Cure for Wellness was never expected to compete for top spot, but The Great Wall was supposed to be a contender. That’s not going to happen. Its box office potential has tanked and it looks like Fist Fight will easily be the best of the week. As such, it is the only real choice for the target film in this week’s box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Fist Fight.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprise consisting of their choice of either one TV on DVD release, two movies, or a kids package (could be a theatrical release, a couple of single-disc TV on DVD releases, or a full season TV on DVD release).
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, as described above.
Finally, we will be choosing an entrant from the group of people who haven't won, or haven't won recently, and they will win the final Frankenprize, as described above.
Note: It is a long weekend, but we only use the three-day, Friday through Sunday box office for this contest.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
January turned out to be a good month. Granted, it didn’t live up to last January, but its box office was one of the top five Januarys of all time, so that’s still a good start to the year. Also, we will have our first $100 million movie released in 2017 and that doesn’t happen this early very often. As for February, there’s potentially the first $200 million hit of the year, The Lego Batman Movie. Fifty Shades Darker and The Great Wall both have a shot at $100 million. That said, it is more likely that both will miss that milestone than both will get there. As for the rest of the films, there are a few that are aiming for solid midlevel hits, like John Wick: Chapter Two and Get Out, while there are very few potential bombs. By comparison, last February there was one monster hit, Deadpool, and a lot of bombs. No other movie besides Deadpool made $50 million. No movie opening this month will match Deadpool, but we won’t have as many bombs either, so hopefully that will balance out and 2017 won’t fall further behind 2016.
The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at email@example.com.