May 2nd, 2015
Sources are reporting a $84.5 million opening day for The Avengers: Age of Ultron, the second-best day at the domestic box office in history, behind the $91 million earned by Harry Potter and the Deathly Hallows: Part II back in 2011. Given that Deathly Hallows made $43.5 million on Thursday night/midnight shows, to Ultron’s $27.6 million, this weekend’s release would have a legitimate claim to the biggest actual day (as opposed to the biggest “studio day”) if it wasn’t for the fact that The Avengers made $62 million on Friday, after $18.7 million at midnight shows. Ultron’s $56.9 million on Friday is a little bit shy of that number.
Continue below the fold for what that might mean for the weekend as a whole...
May 1st, 2015
Age of Ultron launched domestically on Thursday night with $27.6 million in preview screenings, the sixth-best start of all-time. Perhaps more importantly for gauging the film’s likely performance this weekend, that’s up 48% from the $18.7 million earned by The Avengers three years ago. That early $9 million lead bodes well for an all-time opening weekend record when the dust settles on Monday morning.
May 1st, 2015
The summer blockbuster season starts in earnest this weekend with the release of The Avengers: Age of Ultron. The film will open in first place, obviously, but the real question is whether or not it will top its predecessor. The first film opened with just over $207 million, which remains the record for an opening weekend. There is a better than 50/50 chance that the record will fall this weekend. If it doesn’t, you can expect a lot of film journalists writing stories about the end of the “Age of Marvel” / “Age of Super Heroes.” I have a funny feeling many of them are already written in anticipation of this possibility. The rest of the top five will be mostly an afterthought. This weekend last year, The Amazing Spider-Man 2 opened with $91.61 million over the weekend. Age of Ultron should make more than that opening day. 2015 is going to win the year-over-year comparison with ease.
April 30th, 2015
The Avengers: Age of Ultron got its international run underway a week before its domestic debut and it was an explosive start, with the film earning $200.2 million in 44 markets. These 44 markets represent about 55% of the total international marketplace, while the $200.2 million represents a 44% increase over the first film's debut in those markets. The biggest weekend result came in the U.K. where it pulled in $27.84 million on 583 screens. In South Korea, the film's total opening was $27.97 million on 1,876 screens with $23.05 million of that coming over the weekend. Its U.K. opening was a record for the month of April and the biggest opening of the year so far, but it was less than 10% more than its predecessor's debut there. On the other hand, it more than doubled the original's debut in South Korea.
April 23rd, 2015
Next week The Avengers: Age of Ultron opens wide and will very likely break records during the weekend. Since it will be so dominant at the box office, it is the only real choice for the target film in this week’s box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Avengers: Age of Ultron.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize, led by The Marine 4: Moving Target on Blu-ray, as well as a previously-reviewed DVD or Blu-ray.
Whoever comes the closest to predicting the film’s opening 3-day weekend box office (Friday to Sunday), without going under, will win a Frankenprize consisting of two previously-reviewed DVDs or Blu-rays.
Finally, we will be choosing an entrant from the group of people who haven’t won, or haven’t won recently, and they will also win a Frankenprize consisting of two previously-reviewed DVDs or Blu-rays.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don’t delay!