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Box Office History for Fifty Shades of Grey Movies

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  5. Technical Credits

Release DateMovieProduction
Box Office
Box Office
Feb 13, 2015 Fifty Shades of Grey $40,000,000 $85,171,450 $166,167,230 $570,998,101 Play
Feb 10, 2017 Fifty Shades Darker $55,000,000 $46,607,250 $114,434,010 $381,081,967 Play
Feb 9, 2018 Fifty Shades Freed $55,000,000 $38,560,195 $100,407,760 $370,527,704 Play
 Totals$150,000,000 $381,009,000$1,322,607,772 
Release DateMovieDomestic
DVD Sales
Blu-ray Sales
Total Domestic
Video Sales
Apr 28, 2015 Fifty Shades of Grey $28,718,046 $33,609,142 $62,327,188
Apr 25, 2017 Fifty Shades Darker $13,607,858 $17,089,968 $30,697,826

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for May 8th, 2018

May 8th, 2018

Black Panther

It is a terrible week on the home market. Of the new releases getting full mentions, only two of them would be included in an average week, while most of the rest would be relegated to Secondary Blu-ray releases. Why is it so bad this week? Because Black Panther is coming out on Video on Demand and it is scaring away all of the competition. Fortunately, it is the Pick of the Week, but I would wait for the DVD, Blu-ray Combo Pack, or 4K Ultra HD Combo Pack to come out next week to buy it. The next best option is Gun Crazy on Blu-ray. More...

Monday Estimates: Black Panther Now Over $200 Million in Three Days

February 19th, 2018

Black Panther

Disney posted updated weekend projections for Black Panther this morning, and if your jaw was dropped already, it’s time to pick it up and drop it again. The film’s box office fell just 9% on Sunday to an estimated $60.096 million, giving it the second-best Sunday in box office history, just fractionally behind The Force Awakens’ $60.553 million. That pushes Panther’s three-day opening weekend to an estimated $201.797 million, making it the fifth film in history to top $200 million on opening weekend.

There are a couple of other telling statistics that reveal just how strongly the film is performing… More...

Weekend Estimates: Black Panther Powers to $218 Million Long Weekend

February 18th, 2018

Black Panther

Black Panther is riding a waving of positive feedback all the way to record territory this weekend, with Disney projecting a $192 million three-day, and $218 million four-day weekend, as of Sunday morning. That gives the film three outright records right off the bat: biggest weekend in February, biggest three-day Presidents Day weekend, and biggest four-day Presidents Day weekend. In each case, the film is topping the jaw-dropping-at-the-time opening of Deadpool in 2016. More...

Weekend Wrap-Up: Freed Falls to $38.56 million

February 13th, 2018

Fifty Shades Freed

Fifty Shades Freed topped our prediction by a tiny margin earning first place over the weekend with $38.56 million. Peter Rabbit also beat expectations with $25.01 million. Then there’s The 15:17 to Paris. Overall, the box office rocketed up 49% from last weekend to $140 million. Unfortunately, this wasn’t enough to compete with this weekend last year, as 2018 was 26% lower. That sounds devastating, but remember, there is a misalignment in holidays, so next weekend 2018 will bounce back. Likewise, because of the misalignment in holidays, the year-to-date comparison isn’t particularly useful. 2018 is behind 2017’s pace by 5.0% or $65 million at $1.22 billion to $1.28 billion. However, by this time next week, that entire deficit could be erased. More...

Weekend Estimates: Fifty Shades Finishes with $38.8 Million

February 11th, 2018

Fifty Shades Freed

Fifty Shades Freed caps the Shades franchise this weekend with a solid $38.805 million debut, according to Universal’s weekend estimate. That’s down from Fifty Shades Darker’s $46.6 million opening, but nowhere near the drop between the first and second movies—Fifty Shades of Grey came out the gate with $85 million back in 2015, although it was helped by Valentine’s Day falling on Saturday. More...

Friday Estimates: Freed Costs Moviegoers $18.5 million on Friday

February 10th, 2018

Fifty Shades Freed

Fifty Shades Freed dominated the box office on Friday, earning $18.5 million. This is 14% lower than Fifty Shades Darker earned during its opening day. The two films should have similar legs, as they have similar reviews and both films earned B pluses from CinemaScore. Plug the numbers into that equation and we get an opening weekend of a little more than $40 million, enough to put it on pace for $100 million domestically. More...

Thursday Night Previews: Freed Starts Strong with $5.6 million

February 9th, 2018

Fifty Shades Freed

Fifty Shades Freed got off to a fantastic start with $5.6 million from its previews on Thursday. This is nearly identical to the $5.72 million earned by Fifty Shades Darker. Add in the slight improvement in Tomatometer scores and I think we might have been a little pessimistic in our prediction. We will get a better idea where the film is at tomorrow, but for now, I’m bumping our prediction from $38 million to $42 million. More...

Analysis: Why Haven’t There Been Fifty Shades of Grey Copycats?

February 8th, 2018

Fifty Shades Freed

This weekend the Fifty Shades franchise is expected to surpass $1 billion in total worldwide box office with the release of the final installment, Fifty Shades Freed. All that income comes from films with an estimated combined budget for all three films of $150 million. The last time Hollywood saw this kind of success with an erotic drama/thriller, it created an entire subgenre that ate its way all through the 90s. Yet, after this year, it seems Valentine’s Day weekend will be left without a Fifty Shades replacement. So why the hesitancy from Hollywood to step up to the challenge this time?


Weekend Predictions: Will the Final Grey Film Open in the Black?

February 8th, 2018

Fifty Shades Freed

As the weekend approaches, there’s only one film that everyone is talking about: Black Panther. The film’s reviews are nearly 100% positive and Fandango announced its presales are the best for any pre-summer release. Unfortunately, it doesn’t open until next weekend. This week we have to settle for Fifty Shades Freed, Peter Rabbit, and The 15:17 to Paris. Fifty Shades Freed is widely expected to be the biggest hit released in 2018, at least so far. On the other hand, its reviews and the Fangirl Effect strongly suggest very short legs. Peter Rabbit is a family film and even though it has direct competition next weekend, it should have the best legs on this week’s list. Finally there’s The 15:17 to Paris, which is not living up to expectations with critics and this will likely hurt its box office chances. This weekend last year was Presidents Day long Weekend. 2018 is going to get absolutely destroyed in the year-over-year comparison. More...

2018 Preview: February

February 1st, 2018

Black Panther

2018 got off to a good start and January more or less held its ground when compared to 2017. There were some misses, but surprise holdovers made up the difference. Looking forward, February will be dominated by Black Panther. In fact, it will very likely make more during its opening weekend than the second place film, Fifty Shades Freed, will likely make in total. Black Panther likely won’t break records, but it could come close, while Fifty Shade Freed and Peter Rabbit both have a 50/50 shot at $100 million. Last February, The Lego Batman Movie both earned $175 million, while Fifty Shades Darker earned over $100 million. Black Panther will easily beat any film from last February; in fact, it could earn more than the top two films earned combined. As long as the rest of the box office isn’t a complete disaster, February should help 2018 earn a significant edge over 2017 in the year-over-year comparisons. More...

Home Market Releases for May 9th, 2017

May 10th, 2017

Get Out

It’s not a good week for top-notch releases. Fifty Shades Darker is the biggest new DVD / Blu-ray release of the week, but it is far from the best. Get Out is clearly the best new release on this week’s list, but while it is the Pick of the Week, it is only coming out on Video on Demand and I would wait for the Blu-ray. Meanwhile we have another Puck of the Week, for best Canadian release. Those are usually rare, but we’ve have a streak of them recently. This week it’s The Void, which is great, but only coming out on DVD. More...

2017 Preview: February

February 1st, 2017

The Lego Batman Movie

January turned out to be a good month. Granted, it didn’t live up to last January, but its box office was one of the top five Januarys of all time, so that’s still a good start to the year. Also, we will have our first $100 million movie released in 2017 and that doesn’t happen this early very often. As for February, there’s potentially the first $200 million hit of the year, The Lego Batman Movie. Fifty Shades Darker and The Great Wall both have a shot at $100 million. That said, it is more likely that both will miss that milestone than both will get there. As for the rest of the films, there are a few that are aiming for solid midlevel hits, like John Wick: Chapter Two and Get Out, while there are very few potential bombs. By comparison, last February there was one monster hit, Deadpool, and a lot of bombs. No other movie besides Deadpool made $50 million. No movie opening this month will match Deadpool, but we won’t have as many bombs either, so hopefully that will balance out and 2017 won’t fall further behind 2016. More...

Note: This list contains actors who appeared in at least two movies in the franchise.

PersonNr. of
Box Office
Box Office
Dakota Johnson 3 Anastasia Steele $1,322,607,772 $1,820,620,034 72.6%
Jamie Dornan 3 Christian Grey $1,322,607,772 $1,328,414,748 99.6%
Luke Grimes 3 Elliot Grey $1,322,607,772 $2,414,092,654 54.8%
Rita Ora 3 Mia Grey $1,322,607,772 $1,417,040,633 93.3%
Victor Rasuk 3 Jose $1,322,607,772 $1,888,075,369 70.1%
Eloise Mumford 3 Kate Kavanagh $1,322,607,772 $1,322,659,051 100.0%
Marcia Gay Harden 3 Dr. Grace Trevelyan Grey $1,322,607,772 $2,573,481,332 51.4%
Max Martini 3 Taylor $1,322,607,772 $2,668,214,617 49.6%
Andrew Airlie 3 Carrick Grey $1,322,607,772 $1,378,699,471 95.9%
Eric Johnson 2 Jack Hyde $751,609,671 $912,112,244 82.4%
Jennifer Ehle 2 Carla $941,525,805 $2,120,118,611 44.4%
Callum Keith Rennie 2 Ray $941,525,805 $1,977,572,182 47.6%
Bruce Altman 2 Jerry Roach $751,609,671 $1,482,203,994 50.7%
Fay Masterson 2 Gail Jones $751,609,671 $1,190,143,821 63.2%
Robinne Lee 2 Ros Bailey $751,609,671 $1,159,562,841 64.8%
Ashleigh Lathrop 2 Hannah $751,609,671 $751,609,671 100.0%
Julia Dominczak 2 Pigtailed Blonde Server $952,080,068 $952,080,068 100.0%

Note: This list contains people who contributed to at least two movies in the franchise.

PersonNr. of
Technical RoleFranchise
Box Office
Box Office
E.L. James 3 Story Creator (3)
Producer (3)
$1,322,607,772 $1,322,607,772 100.0%
Michael De Luca 3 Producer (3) $1,322,607,772 $4,995,469,651 26.5%
Dana Brunetti 3 Producer (3) $1,322,607,772 $2,003,775,985 66.0%
Marcus Viscidi 3 Unit Production Manager (2)
Producer (2)
Executive Producer (1)
$1,322,607,772 $2,432,699,801 54.4%
Danny Elfman 3 Composer (3) $1,322,607,772 $18,750,025,628 7.1%
James Foley 2 Director (2) $751,609,671 $906,407,413 82.9%
Niall Leonard 2 Screenwriter (2) $751,609,671 $751,609,671 100.0%
Nelson Coates 2 Production Designer (2) $751,609,671 $1,968,675,661 38.2%
Richard Francis-Bruce 2 Editor (2) $751,609,671 $4,519,866,081 16.6%
John Schwartzman 2 Director of Photography (2) $751,609,671 $7,109,949,124 10.6%
Debra Neil-Fisher 2 Editor (2) $941,525,805 $3,920,217,532 24.0%
Shay Cunliffe 2 Costume Designer (2) $751,609,671 $3,144,648,726 23.9%
Barbara Kelly 2 Unit Production Manager (2) $952,080,068 $1,469,141,132 64.8%
Carolyn Loucks 2 Set Decorator (2) $751,609,671 $4,702,822,527 16.0%
Mark Noda 2 Sound Mixer (2) $952,080,068 $1,021,137,483 93.2%